Publications

March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

March 2020
Teaching Note

Behavior Change for Good

By: Michael Luca and Max Bazerman

Teaching Note for HBS No. 920-049. View Details

March 2020
Case

Braver Angels: A Grassroots Effort to Depolarize American Politics

By: Francesca Gino, Julia A. Minson and Jeff Huizinga

The founders of Braver Angels, an organization that uses family therapy principles to foster constructive dialogue between conservatives and liberals, consider how to improve its effectiveness and reach. View Details

Keywords: Political Polarization; Interpersonal Communication; Performance Effectiveness; Strategy; United States

March 2020 (Revised February 2021)
Module Note

Corporate Strategy

By: Ashish Nanda

As a strategist, you must decide for your firm what products to produce, what customers to serve, what geographies to operate in, and what activities to perform. This note on Corporate Strategy, which introduces the fifth module of the RC Strategy course, offers a... View Details

Keywords: Scope; Corporate Strategy; Horizontal Integration; Vertical Integration

March 2020 (Revised June 2023)
Case

EyeControl: Inspiring Communication

By: Paul A. Gompers and Danielle Golan

Eye-controlled communication device startup EyeControl was founded in Tel Aviv, Israel in 2016 by cofounders with a shared personal connection to locked-in syndrome—a neurological disorder that left sufferers cognitively sound, yet paralyzed, with the exception of eye... View Details

Keywords: Health Disorders; Communication Technology; Business Startups; Expansion; Finance; Decision Making; Social Enterprise; Medical Devices and Supplies Industry

March 2020
Case

Gap Inc. and the Spinoff of Old Navy

By: Kristin Mugford and Kevin Chu

March 2020
Case

The Working Circle: Wolves, Ranchers, and Karin Vardaman's Pursuit of the ‘Radical Middle’

By: Francesca Gino and Jeffrey Huizinga

Karin Vardaman, a lifelong conservationist now committed to protecting wolves in the American West, finds herself unexpectedly allied with the one of the species' most fervent opponents: cattle ranchers. View Details

Keywords: Non-profit; Conservation Intervention; Agriculture; Environment; Social Impact; Leadership; Nonprofit Organizations; Alliances

March 2020
Teaching Note

Evernote: Monetization Strategy & Evernote (B): Announcing a Pricing Plan Change

By: Robert J. Dolan

Teaching Note for HBS Nos. 519-034 and 519-036. View Details

March 6, 2020
Article

How Medical Nonprofits Set Winning Strategy

By: Kathy Giusti and Richard G. Hamermesh

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March 2020
Technical Note

Influencer Marketing

By: Jill Avery and Ayelet Israeli

Despite a heavy barrage of advertising, most consumers declare that their purchases are most influenced by the experiences, advice, and recommendations of others, and not by marketers. Interpersonal communication between and among consumers serves as a potent path for... View Details

Keywords: Influencers; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Media and Broadcasting Industry; Advertising Industry; Consumer Products Industry

March 6, 2020
Article

Networking Doesn't Have to Be Self-Serving

By: Rosabeth Moss Kanter

How can individual leaders help to tackle big social problems? It can seem like an overwhelming, impossible task. But successful change agents have shown that networking and communication skills are key. They show up, in person, to investigate the issues and build... View Details

Keywords: Network; Self-serving; Social Issues; Networks; Communication; Leading Change

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March 6, 2020
Article

Warren Buffett Has the Right Answer to Crony Capitalism: Women

By: Rosabeth Moss Kanter

Keywords: Women; Capitalism; Crony Capitalism

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March 2020
Case

A Tower for the People: 425 Park Avenue

By: John Macomber, Joseph G. Allen and Emily Jones

Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details

Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings and Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, NY)

March 2020 (Revised November 2020)
Case

Maritz Automotive

By: Brian Hall, Lamar Pierce and Ashley V. Whillans

March 2020 (Revised January 2022)
Case

Michelin: Building a Digital Service Platform

By: Sunil Gupta and Christian Godwin

Michelin, a tire company with over a century of experience, attempts to develop a digital service platform for its fleet and dealer customers. The case focuses on the challenges of bringing a large, well-established company into the digital age. Concerned about the... View Details

Keywords: Change; Transformation; Customer Focus and Relationships; Decision Making; Leading Change; Growth and Development; Strategy; Digital Platforms; Internet and the Web; Auto Industry; Travel Industry; Transportation Industry; United States; France

March 2020 (Revised August 2020)
Case

Culture at Google

By: Nien-hê Hsieh, Amy Klopfenstein and Sarah Mehta

Beginning in 2017, technology (tech) company Google faced a series of employee-relations issues that threatened its unique culture of innovation and open communication. Issues included protests surrounding Google’s contracts with the U.S. government, restrictions of... View Details

March 2020
Supplement

Handy: The Future of Work? (B)

By: Nien-hê Hsieh and Kieron Stopforth

Supplements the (A) case. View Details

March 2020
Case

Minneapolis Star Tribune

By: Joseph L. Bower, Elizabeth Hansen and Michael Norris

In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for... View Details

Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change and Adaptation; Strategic Planning; Journalism and News Industry; Minnesota

March 2020
Supplement

People Analytics at Teach For America (B)

By: Jeffrey T. Polzer and Julia Kelley

This is a supplement to the People Analytics at Teach For America (A) case. In this supplement, situated one year after the A case, Managing Director Michael Metzger must decide how to apply his team's predictive models generated from the previous year’s data. View Details

Keywords: Analytics; Human Resource Management; Data; Workforce; Hiring; Talent Management; Forecasting; Predictive Analytics; Organizational Behavior; Recruiting; Analytics and Data Science; Forecasting and Prediction; Recruitment; Selection and Staffing; Talent and Talent Management