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  • Research Summary

Overview

By: Frank Nagle
Professor Nagle studies how competitors can collaborate on the creation of core technologies, while still competing on the products and services built on top of them. His research falls into the broader categories of the futures of work, the economics of IT, and... View Details
Keywords: Information Technology; Strategy; Technological Innovation; Collaborative Innovation and Invention; Economic Growth; Entrepreneurship; Technology; Internet; Mobile Technology; Online Technology; Technology Adoption; Technology Networks
  • February 2009 (Revised September 2011)
  • Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind
Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details
Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation
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  • August 2015
  • Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins
Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details
Keywords: E-commerce; Wayfair; Wayfair.com; Amazon; Retailing; Furnishing; Funnel; Attribution; ＂Marketing Analytics＂; Brand Building; Digital Platforms; Marketplace Matching; Marketing; Marketing Communications; Marketing Strategy; Internet and the Web; Media; Supply Chain; Supply Chain Management; Communication; Advertising; Resource Allocation; Decisions; Advertising Industry; Communications Industry; Consumer Products Industry; Retail Industry; United States
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  • Program

Program for Leadership Development

that embraces digital transformation and implement strategies that drive breakthrough innovation. Read More Master the cross-functional challenges of corporate leadership Lead organizational change and... View Details

    Paul Hamilton

    Paul studies the economic complements needed for firms to realize productivity gains from machine learning and artificial intelligence. These complements include data, human capital & skills, organizational processes, and business models. 
    View Details
    • February 2024 (Revised January 2025)
    • Case

    AGENTS.inc: Pathways to Growth at an AI Startup

    By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney
    The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details
    Keywords: Business Growth and Maturation; Business Model; Business Startups; Small Business; Transformation; Customer Focus and Relationships; Decisions; Entrepreneurship; Venture Capital; Financial Strategy; AI and Machine Learning; Digital Platforms; Technological Innovation; Copyright; Management; Growth and Development; Market Timing; Ownership; Risk and Uncertainty; Competition; Open Source Distribution; Entrepreneurial Finance; Computer Industry; Europe; Germany
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    • September 2017 (Revised November 2018)
    • Case

    Marriott International: The Next 90 Years

    By: Chiara Farronato and Gary Pisano
    The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
    Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Tourism Industry; Travel Industry; Accommodations Industry
    Related
    • October 2023
    • Case

    Vida Health: Transforming Chronic Disease Treatment

    By: William Sahlman and Nicole Tempest Keller
    San Francisco based Vida Health, founded by Stephanie Tilenius, former vice president of Commerce and Payments at Google, was a B2B digital health startup focused on the treatment of cardiometabolic conditions, such as diabetes and obesity. Its innovative digital... View Details
    Keywords: Corporate Strategy; Growth and Development Strategy; Demand and Consumers; Health Care and Treatment; Product Marketing; Risk and Uncertainty; Technological Innovation; Health Industry; Technology Industry; United States; California; San Francisco
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    • August 2023
    • Case

    WayCool: Reimagining the Food Supply Chain

    By: Paul Gompers and Kairavi Dey
    Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
    Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
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    • Web

    Publications - Faculty & Research

    Publications Publications Show Results For All HBS Web (119,348) Faculty Publications (38,039) Page 1 of 38,039 Results May–June 2025 Article Balancing Digital Safety and Innovation By: Tomomichi Amano and Tomomi Tanaka Designers of... View Details
    • May 2004 (Revised March 2005)
    • Case

    Music Downloads

    By: David B. Yoffie and Deborah Freier
    Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details
    Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Music Industry
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    • May 2021 (Revised August 2021)
    • Case

    Melissa Wood Health: How to Win in the Creator Economy

    By: Eva Ascarza
    In October 2020, Melissa Wood-Tepperberg, founder of the digital subscription wellness platform Melissa Wood Health (MWH) and creator of ‘The MWH Method,’ was evaluating the strategic directions of her company. What had started as a way to share workouts and wellness... View Details
    Keywords: Lifestyle Brand; Brands and Branding; Strategy; Partners and Partnerships; Negotiation
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    • November 2023 (Revised April 2024)
    • Case

    Paytm: A Payments Journey in India

    By: Álvaro Rodríguez Arregui, Amram Migdal and Kanika Jain
    Paytm was an Indian financial technology company. Since its launch in 2010, it had built a dominant payments system in India, comprising mobile wallets, offline payments via QR codes, and a payments bank that offered no-frills banking. However, in 2016, the Indian... View Details
    Keywords: Entrepreneurship; Situation or Environment; Business Ventures; Business Model; Banks and Banking; Business Strategy; Competition; Financial Services Industry; Banking Industry; Technology Industry; Asia; South Asia; India
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    • September 2022
    • Article

    Experimentation and Start-up Performance: Evidence from A/B Testing

    By: Rembrand Koning, Sharique Hasan and Aaron Chatterji
    Recent scholarship has argued that experimentation should be the organizing principle for entrepreneurial strategy. Experimentation leads to organizational learning, which drives improvements in firm performance. We investigate this proposition by exploiting the... View Details
    Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Organizational Learning; Entrepreneurship; Strategy; Business Startups; Learning; Performance; Decision Making
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    • Article

    Why Build in Web3

    By: Jad Esber and Scott Duke Kominers
    A major change is coming to the internet. While today’s dominant platforms have guarded their troves of user data and maintained an advantage through network effects, new companies—working in what they're calling a “Web3” model—are proposing a new value proposition to... View Details
    Keywords: Blockchain; User Experience; Digital Platforms; Network Effects; Internet and the Web; Competition; Web Services Industry
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    • January 2011
    • Supplement

    Matrix Capital Management (C)

    By: Malcolm P. Baker and David Lane
    Ben Balbale, a partner at hedge fund Matrix Capital, must decide whether to exit their investment in Rovi Corporation, a company with a diverse portfolio of patents used primarily for digital interactive guides. Rovi's shares are up over 50% from the time Balbale... View Details
    Keywords: Public Ownership; Cash Flow; Management Analysis, Tools, and Techniques; Investment Funds; Financial Strategy; Valuation; Partners and Partnerships; Markets; Performance Efficiency; Patents; Stock Shares; Decisions; Financial Services Industry
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    • January 2007
    • Case

    Gobi Partners: Raising Fund II

    By: G. Felda Hardymon and Ann Leamon
    The three founding partners of Gobi Partners, a venture capital fund investing in early start IT and digital media companies in China, are planning to raise a second fund. The first $51.75 million fund is close to being entirely invested and the portfolio companies are... View Details
    Keywords: Venture Capital; Private Equity; Investment Funds; Financial Strategy; Business or Company Management; China
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    • September 1998 (Revised December 1998)
    • Case

    Palm Computing: The Pilot Organizer

    Palm Computing appears to be the first to have gotten it "right" in the PDA (personal digital assistant) market. Palm Computing has designed a radically new product which will appeal to certain market segments. However, it is unclear how Palm Computing will fare... View Details
    Keywords: Technological Innovation; Competition; Product Launch; Electronics Industry
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    • August 2021
    • Supplement

    Coats: Supply Chain Challenges: Spreadsheet Supplement

    By: Willy C. Shih
    Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
    Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Growth and Development Strategy; Forecasting and Prediction; Demand and Consumers; Consolidation; Apparel and Accessories Industry; Asia
    Related
    • May 2024
    • Teaching Note

    The Meteoric Rise of Skims

    By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
    Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
    Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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