Values and Beliefs - Publications - Faculty & Research - Harvard Business School

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January 2018
Case

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares, and... View Details

December 2021
Case

Whistleblowing at Veolia: A Technology Solution

By: Aiyesha Dey, Jonas Heese, Christian Godwin and James Weber

In 2019, Bruno Masson, the vice chairman of Veolia’s Ethics Committee, was preparing for a meeting on a rollout plan for a new whistleblowing system to more countries. Veolia, a global supplier of water, waste, and energy services, had recently gone through several... View Details

Keywords: Whistleblowing; Corporate Misconduct; Corporate Governance; Ethics; Crime and Corruption; Values and Beliefs; Trust; Employee Relationship Management; Utilities Industry

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

February 2023 (Revised March 2025)
Case

Graphic Packaging: Project Cowboy (A)

By: Benjamin C. Esty and E. Scott Mayfield

In July 2019, Graphic Packaging CEO Michael Doss was proposing a $600 million investment in a new machine to produce coated recycled board (CRB), a type of paper packaging used for consumer products (cups, cereal boxes, beverage boxes, etc.) that utilized recycled... View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

January 2023
Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin

In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details

November 2024
Case

Fyffes International SA

By: David E. Bell, Damien McLoughlin and Tonia Labruyère

Helge Sparsoe, CEO of Fyffes since 2020, had taken the tropical produce importer and distributor back to a path of stable level of profitability since he joined in 2020. He was now thinking about next steps for the business, which mainly traded in bananas. He was... View Details

Keywords: Plant-Based Agribusiness; Change Management; Environmental Sustainability; Brands and Branding; Demand and Consumers; Supply Chain; Competition; Price; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Switzerland; United Kingdom; Republic of Ireland; Colombia; Guatemala; Costa Rica; Ecuador

March 2021 (Revised June 2022)
Case

James Bryant Conant: Changing the World

By: Robert Simons and Shirley Sun

This case traces the rise of James Conant from a working-class neighborhood in Boston to president of Harvard University. The case describes how Conant, as a young man interested in chemistry and physics, embarks on studies to build his academic credentials and the... View Details

Keywords: Education; Science; Higher Education; Mission and Purpose; Research; Values and Beliefs; Personal Characteristics; Work-Life Balance; Personal Development and Career; Education Industry; Boston

June 2002
Case

Vans: Skating on Air

By: Youngme E. Moon and David Kiron

Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details

Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Apparel and Accessories Industry; California

December 2002 (Revised June 2003)
Case

Rabobank Group: Leadership Role in Global Agribusiness

By: Ray A. Goldberg and Hal Hogan

The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system? View Details

Keywords: Agribusiness; Globalization; Finance; Risk Management; Global Strategy; Value Creation; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

Find at Harvard

May 2021
Case

André Hoffmann: Beyond Philanthropy

By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist

André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details

Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan

October 1993 (Revised July 1994)
Case

A Brush with AIDS (A)

By: Joseph L. Badaracco Jr. and Jerry Useem

A product manager at a health products company is responsible for marketing sharps containers, which hospitals use to store used needles in order to protect medical workers from being pricked with AIDS-contaminated needles. After hospitals report repeated instances of... View Details

Keywords: Health; Cost vs Benefits; Motivation and Incentives; Safety; Values and Beliefs; Profit; Goals and Objectives; Compensation and Benefits; Medical Devices and Supplies Industry

15 Jan 2009
Sharpening Your Skills

Sharpening Your Skills: Career & Life Balance

2002, executives from Silicon Valley to Boston met to tell how they twine their business leadership with religious and personal values. Attendees said their religious/spiritual beliefs helped them: inspire... View Details

Keywords: Re: Multiple Faculty

September 1995 (Revised October 1996)
Case

Sunbeam Television (A)

By: V. Kasturi Rangan and E. Scott Lathrop

Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one... View Details

Keywords: Acquisition; Change; Decisions; Design; Television Entertainment; Product; Motivation and Incentives; Value; Entertainment and Recreation Industry; Boston

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

February 2007 (Revised April 2007)
Teaching Note

10 Uncommon Values®: Optimizing the Stock-Selection Process (TN)

By: Boris Groysberg and Paul M. Healy

Keywords: Stocks; Values and Beliefs

December 2021
Case

Slice Labs: Creating a Fraud-free Online Insurance Platform

By: Amit Goldenberg, Max Bazerman and Ruth Page

"Slice Labs: Creating a Fraud-Free Online Insurance Platform" engages students with the challenge of how to influence other parties to not engage in fraud in the context of digital insurance. The case is centered around Slice, a digital insurance company that was... View Details

April 2014
Teaching Note

iMatari

By: Joseph L. Badaracco and Matthew Preble

Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East

04 Apr 2019
Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

Brian Kenny: Here's a hypothetical for you. Imagine you're sitting at your favorite coffee shop when a teenager pulls up a chair and asks you to share a bunch of personal information. He wants to know your birthday, what kind of food you... View Details

Keywords: Re: Andi Wang

September 2019 (Revised February 2022)
Supplement

Glenn Defense Marine Asia (B)

By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal

This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case... View Details

September 2019 (Revised February 2022)
Case

Glenn Defense Marine Asia (A)

By: Susanna Gallani, Anja Anliker, Luke Hodges and Amram Migdal

This case describes the growth of Glenn Defense Marine Asia (GDMA) under the leadership of Leonard Glenn Francis. GDMA provided ship husbanding and logistical support services to the United States Navy when Navy ships visited various ports in Southeast Asia. The case... View Details

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