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  • All HBS Web  (2,505)
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  • May 2020 (Revised July 2022)
  • Case

Brand Storytelling at Shinola

By: Jill Avery, Giana M. Eckhardt and Michael B. Beverland
Detroit, Michigan, aka “The Motor City,” is most known as the birthplace of most of the American classic automotive brands. It is a city filled with the rich history of the industrial age, the pride of American manufacturing, and of the soulful sounds of Motown music.... View Details
Keywords: Marketing; Brands and Branding; Marketing Communications; Advertising; Luxury; Consumer Products Industry; Apparel and Accessories Industry; Retail Industry; Detroit; United States; North America
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Avery, Jill, Giana M. Eckhardt, and Michael B. Beverland. "Brand Storytelling at Shinola." Harvard Business School Case 520-102, May 2020. (Revised July 2022.)
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

in the Strategy Unit at HBS; Columbia Business School professor Dan Wang; and doctoral student Natalie Carlson. The skills that a CEO needs to command a company are varied, but the ability to communicate effectively is near the top. “The... View Details
Keywords: by Michael Blanding
  • August 2011
  • Case

Martha Rinaldi: Should She Stay or Should She Go?

By: Linda A. Hill and Mark Renella
Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she... View Details
Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Interpersonal Communication; Personal Development and Career; Organizational Culture; Relationships; Performance Evaluation; Conflict and Resolution; Power and Influence; Food and Beverage Industry
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Hill, Linda A., and Mark Renella. "Martha Rinaldi: Should She Stay or Should She Go?" Harvard Business School Brief Case 114-310, August 2011.

    Henry W. McGee

    Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details

    Keywords: television; motion pictures; media; e-commerce industry; entertainment; broadcasting; distribution; health care; journalism; wholesale; arts; nonprofit industry
    • September 24, 2024
    • Article

    4 Steps That Can Optimize Your Sales Process

    By: Frank V. Cespedes, Scott Peterson and Daniel Weinfurter
    Sales is a performance art where outcomes matter, so most advice here focuses on closing the sale. But a close is the result of actions and choices that occur earlier in the process: how much time and effort to spend on customer discovery (understanding what and to... View Details
    Keywords: Sales; Customer Satisfaction; Growth and Development Strategy; Competitive Advantage
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    Cespedes, Frank V., Scott Peterson, and Daniel Weinfurter. "4 Steps That Can Optimize Your Sales Process." Harvard Business Review (website) (September 24, 2024).
    • August 2008 (Revised December 2010)
    • Case

    AMD Dresden: Copy Inexactly!

    By: Willy C. Shih
    The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the... View Details
    Keywords: Geographic Location; Industry Clusters; Business Processes; Organizational Culture; Semiconductor Industry; Europe; Dresden
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    Shih, Willy C. "AMD Dresden: Copy Inexactly!" Harvard Business School Case 609-004, August 2008. (Revised December 2010.)
    • July 2005 (Revised September 2016)
    • Case

    24 Hour Fitness (A): The Rise, 1983–2004

    By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
    In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
    Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
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    Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
    • 10 Nov 2015
    • Blog Post

    Using an MBA for a Career Change

    BrooklynSummer associate in International Strategy The company culture was everything it was hyped up to be.  Quilts for curtains. Employee-led classes on how to watercolor greeting cards. But I missed... View Details
    • Fall 2021
    • Article

    Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World

    By: Ikujiro Nonaka and Hirotaka Takeuchi
    Doing the ordinary things in life a little bit better every day elevates individuals. All of us gained mother's wisdom by living with her, by watching her from behind her, by being scolded by her, and being told over and over again, to be honest, not to tell a lie or... View Details
    Keywords: Strategy; Moral Sensibility; Organizational Culture; Organizational Change and Adaptation
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    Nonaka, Ikujiro, and Hirotaka Takeuchi. "Strategy as a Way of Life: Businesses Must Root Strategy in Moral Purpose to Thrive in a Complex, Rapidly Changing World." MIT Sloan Management Review 63, no. 1 (Fall 2021): 56–63.
    • 04 Dec 2019
    • Book

    Creating the Experimentation Organization

    subtle tweaks to everything from varying shades of color to alternative placement of links and menu options for booking properties. It’s part of an innovative culture of experimentation that pervades every aspect of how the View Details
    Keywords: by Michael Blanding
    • March 1991 (Revised July 1993)
    • Case

    Kyocera Corp.

    By: John P. Kotter
    Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details
    Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Electronics Industry
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    Kotter, John P. "Kyocera Corp." Harvard Business School Case 491-078, March 1991. (Revised July 1993.)
    • 27 Apr 2020
    • Research & Ideas

    How Remote Work Changes What We Think About Onboarding

    New-Employee Orientation Cultural Disharmony Undermines Workplace Creativity How New BofA Executives Learn its ’Deep Smarts’ What do companies not understand about onboarding? Share your insights below. View Details
    Keywords: by Boris Groysberg
    • August 1983 (Revised June 1986)
    • Case

    Johnson & Johnson (B): Hospital Services

    By: Francis Aguilar
    The main issue has to do with the lack of fit or incompatibility between the early environmental requirements for strategy and the cultural constraints on the organization. Describes the internal resistance to the proposed changes and top management's efforts to... View Details
    Keywords: Business or Company Management; Change Management; Organizational Change and Adaptation; Organizational Culture; Health Care and Treatment; Growth and Development Strategy; Health Industry
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    Aguilar, Francis. "Johnson & Johnson (B): Hospital Services." Harvard Business School Case 384-054, August 1983. (Revised June 1986.)
    • January 2007 (Revised May 2008)
    • Case

    Henry Luce and the American Century

    By: Nitin Nohria, Anthony Mayo and Logan Wilcox
    Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
    Keywords: Business Growth and Maturation; Business Startups; Entrepreneurship; Business History; Leadership Style; Emerging Markets; Publishing Industry; United States
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    Nohria, Nitin, Anthony Mayo, and Logan Wilcox. "Henry Luce and the American Century." Harvard Business School Case 407-076, January 2007. (Revised May 2008.)
    • November 2004
    • Case

    IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

    By: David A. Thomas and Ayesha Kanji
    Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details
    Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States
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    Thomas, David A., and Ayesha Kanji. "IBM's Diversity Strategy: Bridging the Workplace and the Marketplace." Harvard Business School Case 405-044, November 2004.
    • 12 Oct 2006
    • First Look

    First Look: October 12, 2006

    Protection Agency (US EPA) program that encourages companies to self-disclose violations of environmental laws and regulations in exchange for reduced sanctions. We find that facilities are more likely to self-disclose if they were... View Details
    Keywords: Sean Silverthorne
    • 28 Nov 2016
    • Blog Post

    Why We Recruit: Wayfair

    internet sector since 1995 and have created a company culture deeply rooted in technology. Tech, data and analytics inform everything we do and are critical to our rapid growth and share gain. We are... View Details
    Keywords: Consumer Products / Retail
    • 27 Sep 2017
    • Blog Post

    Meet the Latino Student Association

    Latin America and any student with professional or cultural interest in impacting the future of Latino leadership in the United States. We also promote the engagement of the Latino business community with Harvard Business School. We know... View Details
    Keywords: All Industries

      Ashley V. Whillans

      Ashley Whillans is the Volpert Family Associate Professor of Business Administration at the Harvard Business School, where she teaches the Motivation and Incentives course to MBA students. Professor Whillans earned her PhD in Social Psychology from the University of... View Details

      • March 2018 (Revised March 2019)
      • Case

      Gender and Free Speech at Google (A)

      By: Nien-hê Hsieh, Martha J. Crawford and Sarah Mehta
      In August 2017, Google fired James Damore, a 28-year-old software engineer who had been employed by the company since 2013. The move came after Damore penned an internal company memo titled “Google’s Ideological Echo Chamber,” which posited that innate biological... View Details
      Keywords: Free Speech; Representation; Diversity; Gender; Race; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Labor; Employment; Lawsuits and Litigation; Organizational Culture; Technology Industry; United States; California
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      Hsieh, Nien-hê, Martha J. Crawford, and Sarah Mehta. "Gender and Free Speech at Google (A)." Harvard Business School Case 318-085, March 2018. (Revised March 2019.)
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