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March 2017 (Revised May 2019)
Case

Marketing Transformation at Mastercard

By: Sunil Gupta, Srinivas K. Reddy and David Lane

Since 2013, Mastercard CMO M.V. Rajamannar (Raja) had transformed the firm's marketing by using unique experiences, digital technology, and social media to intensify linkages not only with cardholders, but also with Mastercard's direct bank and merchant stakeholders.... View Details

Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry

April 1998 (Revised November 1999)
Case

Linda Jacober

By: Hugo Uyterhoeven

Linda Jacober is parachuted into a new venture, Mac Direct. Did she inherit the strategic plan of a lifetime or did she board a kamikaze plane? What organizational challenges did she encounter upon her arrival? How well has she done to date and what advice would one... View Details

Keywords: Strategy; Opportunities; Change Management; Leadership Style; Problems and Challenges

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October 2022
Supplement

Henkel: Building a Winning Culture (C)

By: Robert L. Simons and Carolyn Deller

This three-page case is the second update to Henkel: Building a Winning Culture (A). In this supplement, dated 2015, managers discuss the problems that are emerging with the company’s performance management system and offer several potential solutions that students can... View Details

Keywords: Management Analysis, Tools, and Techniques; Problems and Challenges

March 2019
Supplement

KITEA (D): Further Changes

By: Ramon Casadesus-Masanell and Gamze Yucaoglu

The case opens in February 2016, when the official date of IKEA’s store opening (March 16, 2016) is announced after a five-month delay. It reviews the changes that Amine and Othman Benkirane had made to KITEA’s workforce in the extra five months afforded by the delay... View Details

Keywords: Private Sector; For-Profit Firms; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Organizational Change and Adaptation; Retail Industry; Africa; North Africa; Morocco

May 1989 (Revised September 1989)
Case

Jacobs Suchard: Reorganizing for 1992

By: Robert G. Eccles Jr.

Jacobs Suchard, the Swiss-based coffee and chocolate producer, is preparing for the common market and EEC 1992. At the time of the case, the company is still organized toward independent, local country markets, and believes it must move toward a more global... View Details

Keywords: Organizational Change and Adaptation; Expansion; Organizational Structure; Markets; Global Strategy; Food and Beverage Industry; Switzerland

15 Aug 2016
Working Paper Summaries

Liquidity Transformation in Asset Management: Evidence from the Cash Holdings of Mutual Funds

Keywords: by Sergey Chernenko and Adi Sunderam; Financial Services

August 1999
Case

Health Resources & Technology

Health Resources & Technology is an entrepreneurial company with aggressive growth goals. The company sells medical-consultation services to insurance carriers that then repackage the service with their health care policies. Founded by two Brigham & Women's Hospital... View Details

Keywords: Information Technology; Goals and Objectives; Competitive Strategy; Health Care and Treatment; Growth and Development Strategy; Health Industry

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February 2022 (Revised October 2022)
Supplement

Henkel: Building a Winning Culture (D)

By: Robert L. Simons and Carolyn Deller

This three-page case is the third update to Henkel: Building a Winning Culture (A). In this supplement, dated 2021, a new CEO has taken over Henkel and implemented a new strategy. His changes to the original performance management system are presented as a new... View Details

Keywords: Execution; Management Control Systems; Performance Goals; Incentives; Levers Of Control; Strategy; Management Analysis, Tools, and Techniques; Performance Evaluation

October 2016
Case

Triangulate: Stay, Pivot or Exit?

By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton

Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details

Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America

January 2011 (Revised April 2024)
Case

Triangulate (A)

By: Thomas Eisenmann and Lauren Barley

In October 2010, Triangulate's founder/CEO must determine what product features to develop and what marketing programs to pursue in order to boost the odds of successfully raising another venture capital round for his nine month-old Facebook dating application. The... View Details

Keywords: Business Model; Business Startups; Entrepreneurship; Venture Capital; Product Launch; Social and Collaborative Networks; Internet and the Web

August 1972 (Revised November 2002)
Case

Prelude Corporation

Describes a company that is seeking to restructure the lobster fishing industry by applying technology and management to what has been essentially a cottage industry. The student is expected to identify and evaluate the strategy pursued by the company to date and then... View Details

Keywords: Technology; Strategy; Leading Change; Animal-Based Agribusiness; Industry Growth; Agriculture and Agribusiness Industry; Food and Beverage Industry

March 1973 (Revised October 1983)
Case

Stirling Homex (A)

Deals primarily with the basic issue of revenue recognition. Homex was recognizing revenue from its modular units prior to the date on which an actual sale had taken place. In addition, there are some interesting issues dealing with the allocation of profit between... View Details

Keywords: Working Capital; Resource Allocation; Revenue Recognition; Profit

February 1985
Case

General Electric--Thermocouple Manufacturing (B)

By: David A. Garvin

Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details

Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry

November 2002
Case

Siemens ShareNet: Building a Knowledge Network

By: Alan D. MacCormack, Sven Volpel and Kerry Herman

Describes the development of ShareNet, an innovative knowledge management system used by a division of Siemens. ShareNet attempts to capture the knowledge and experience of Siemen's many dispersed sales and marketing units around the globe, making it available to all.... View Details

Keywords: Cost Management; Investment Return; Revenue; Knowledge Acquisition; Knowledge Management; Sales

September 1991 (Revised December 1991)
Case

Apple Computer (D): Epilogue

By: Michael Beer and Michael J. Gibbs

Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details

Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry

January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

August 2021
Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald

Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details

Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication

April 1, 2020
Article

A Detailed Plan for Getting Americans Back to Work

By: Amitabh Chandra, Mark Fishman and Douglas Melton

Given the different impact that the pandemic is having on individual communities across the country, the notion that all workers should be allowed to return to work on one date is unrealistic. Instead, individual states should make that determination. This article lays... View Details

Keywords: Return To Work; Health Pandemics; Employment; Safety; Planning; United States

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June 2014
Teaching Note

Andreessen Horowitz

By: Thomas Eisenmann

Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'... View Details

Keywords: Business Model; Venture Capital; Disruption; Organizational Structure; Entrepreneurship; Industry Structures; Service Industry; United States

Research Summary

Overview

Abigail's research to date has focused on the financial accounting standard setting process. Specifically, her current projects investigate the impacts of regulator backgrounds, constituent preferences, and lobbying incentives in the determination of US GAAP. Her... View Details

Keywords: Financial Accounting; Political Economy; Capital Markets; Fair Value Accounting; Disclosure; International Accounting Standards

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