Publications
Publications
Show Results For
- All HBS Web
(670)
- Faculty Publications (190)
Mexico
→
- June 2017
- Case
MIA: Profit at the Base of the Pyramid
By: Lynda M. Applegate, José Antonio Dávila Castilla, Sarah Mehta and Aldo Sesia
In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income... View Details
- March 2017 (Revised February 2018)
- Case
Tequila Patrón
By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel
Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details
- March 2017 (Revised April 2017)
- Case
OXXO's Turf War Against Extra (A)
By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
In 2006, Mexican convenience store chain OXXO faced a threat from a formidable competitor, the rival convenience chain Extra. OXXO had embarked on an initiative to fortify its corporate culture and operating system, but the threat of Extra raised the question of... View Details
- March 2017
- Supplement
OXXO's Turf War Against Extra (B)
By: Tatiana Sandino, Gerardo Pérez Cavazos and Annelena Lobb
Supplements the (A) case. View Details
- January 2017 (Revised August 2017)
- Case
Mexico's Energy Reform
By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Energy—both petroleum and electricity—had been terribly managed for decades in Mexico. The two national monopolies—PEMEX and CFE—were inefficient, overstaffed, corrupt, rife with subsidies, and losing money. Finally, in 2012, President Enrique Peña Nieto announced his... View Details
- January 2017 (Revised April 2017)
- Supplement
Bridj and the Business of Urban Mobility (B): A New Model in Kansas City
By: Rosabeth Moss Kanter and Jonathan Cohen
In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details
Keywords: Mobility; Digital; Mobile App; Mobile; Data; Platform; Organization; Startup; Start-up Growth; Startup Management; Responsibility; Corporate Responsibility; Entrepreneurship; Information Technology; Transportation; Business and Stakeholder Relations; Growth and Development Strategy; Digital Platforms; Mobile and Wireless Technology; United States; District of Columbia; Massachusetts; Kansas; Mexico
- September 2016 (Revised October 2018)
- Case
LabCDMX: Experiment 50
By: Mitchell Weiss and Maria Fernanda Miguel
There were probably 30,000 public buses, minibuses, and vans in Mexico City. Though, in 2015, no one knew for certain since no comprehensive schedule existed. This was why el Laboratorio para la Ciudad (or LabCDMX) had spawned an effort to generate a map of the... View Details
- August 2016
- Case
Collective Academy
By: Shikhar Ghosh and Christopher Payton
This case is about making the decision to become an entrepreneur and early challenges in setting up a business model and team. In 2015, Pato Bichara co-founded Collective Academy to create an affordable, three-year undergraduate experience to infuse innovation into... View Details
- August 2016
- Teaching Note
Naranya: Created in Mexico
By: Laura Alfaro, Christian Ketels, Haviland Sheldahl-Thomason and Marcela Merino Dominguez
- May 16, 2016
- Article
Food Safety Economics: The Cost of a Sick Customer
By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords: Food Safety; Organic Food; Supply Chain Management; Globalization Of Food Business; Mérieux NutriSciences: Marketing Food Safety Testing; Food Safety Modernization Act 2011; Plant-Based Agribusiness; Transition; Economic Systems; Food; Health; Supply and Industry; Logistics; Practice; Problems and Challenges; Quality; Safety; Business Strategy; Corporate Strategy; Customization and Personalization; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; Insurance Industry; Public Administration Industry; Public Relations Industry; Retail Industry; Service Industry; Mexico; North America; United States; Canada
- February 2016 (Revised April 2020)
- Case
Naranya: Created in Mexico
By: Laura Alfaro, Christian Ketels, Marcela Merino Dominguez and Haviland Sheldahl-Thomason
- October 2015
- Case
DPDHL Group: Employee Safety and Wellbeing
By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
- May 2015
- Supplement
OdontoPrev (B)
- October 2014 (Revised December 2014)
- Case
Gentera: Beyond Microcredit
By: Rajiv Lal and Lisa Mazzanti
Gentera, whose largest subsidiary is Compartamos Banco, has been a fantastically successful endeavor since it started in the 1990s. But in 2014, Gentera faces challenges in expanding beyond group-lending and micro-credit into microfinance and beyond in order to fulfill... View Details
- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Apparel and Accessories Industry; Electronics Industry; Manufacturing Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
- April 2014 (Revised March 2018)
- Case
Texas Children's Hospital: Congenital Heart Disease Care
By: Michael E. Porter, Justin M. Bachmann and Zachary C. Landman
In 2014, Dr. Charles D. Fraser Jr., Surgeon-in-Chief of Texas Children's Hospital in Houston, was contemplating the future direction of the congenital heart disease program. The nation's largest pediatric hospital, Texas Children's was ranked by U.S. News & World... View Details
- March 2014 (Revised September 2017)
- Case
salaUno: Eliminating Needless Blindness in Mexico
By: Richard Hamermesh, Regina Garcia Cueller and Valeria Moy
In May 2013 the co-founders and co-CEOs of salaUno, Javier Okhuysen and Carlos Orellana, were encouraged by the results of their fledgling start-up. salaUno was founded as a for-profit enterprise in order to have the capital needed for rapid growth and to fulfill its... View Details
Keywords: Medical Services; Developing Countries; Developing Markets; Health Care Industry; Health Services; Healthcare Ventures; Healthcare Startups; Health Care and Treatment; Health; Business Startups; Developing Countries and Economies; Growth and Development Strategy; Health Industry; Mexico; Mexico City
- March 2014 (Revised June 2015)
- Case
Can Mexico Make Democracy Work?
By: Gunnar Trumbull and Jonathan Schlefer
Enrique Peña Nieto, the presidential candidate of the old Mexican ruling party elected in 2012, passed the most fundamental reforms in at least two decades. They included allowing private competition in the energy sector, including with the state-owned oil company,... View Details
Keywords: Democratization; Economic Development; Competition Policy; Exchange Rates; Comparative Advantage; Growth and Development; Government Legislation; Political Elections; Economic Growth; Governing Rules, Regulations, and Reforms; Energy Industry; Communications Industry; Banking Industry; Latin America; Mexico
- February 2014 (Revised June 2014)
- Case
Royal Caribbean Cruises Ltd.: Safety, Environment and Health
By: John A. Quelch and Margaret L. Rodriguez
In January 2014, Gary Bald, senior vice president of Safety, Environment and Health at Royal Caribbean Cruise Lines (RCL), prepared for a review meeting with the company's chief executive, Adam Goldstein, and chairman, Richard Fain. Prior to joining RCL in 2006, Bald... View Details
Keywords: Marketing; Market Segmentation; Operations; Shipbuilding; Cruising; Cruise Lines; Royal Caribbean; Carnival; Environmental And Social Sustainability; Environment; Security; Health; Public Health; Environmental Protection; Health Care; International; Safety; Environmental Sustainability; Travel Industry; Health Industry; Europe; West Indies; Mexico; United States; United Kingdom
- December 2013
- Case
Grupo Beta San Miguel
By: David E. Bell and Natalie Kindred
In November 2013, Dr. Jose Pinto, head of Grupo Beta San Miguel (BSM), Mexico's largest private sugar producer, is weighing the future prospects of the Mexican sugar industry as he considers whether BSM should bid on one of the state-owned sugar mills slated for... View Details