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  • All HBS Web  (5,155)
    • People  (6)
    • News  (1,199)
    • Research  (3,434)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (2,312)

Show Results For

  • All HBS Web  (5,155)
    • People  (6)
    • News  (1,199)
    • Research  (3,434)
    • Events  (19)
    • Multimedia  (5)
  • Faculty Publications  (2,312)
← Page 3 of 5,155 Results →
  • 07 Feb 2018
  • Video

Material Sustainability Information and Stock Price Informativeness

  • June 2005 (Revised October 2007)
  • Background Note

Market Efficiency

By: Joshua D. Coval, Erik Stafford, Rodrigo Osmo, John Jernigan, Zachary Page and Paul Passoni
Covers how prices react to information, the incentives for bringing information into prices, and the paradox of market efficiency in equilibrium--for investors to work hard keeping markets efficient, they must always be somewhat inefficient at the margin. Uses separate... View Details
Keywords: Market Design; Price
Citation
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Coval, Joshua D., Erik Stafford, Rodrigo Osmo, John Jernigan, Zachary Page, and Paul Passoni. "Market Efficiency." Harvard Business School Background Note 205-081, June 2005. (Revised October 2007.)
  • Research Summary

The Role of Financial and Information Intermediaries in the Capital Markets

Hutton's research investigates the role of financial analysts and short sellers in the pricing of equity securities. Recently, Hutton examines (with Patricia Dechow and Richard Sloan) the role of sell-side analysts' earnings forecasts in the pricing of common equity... View Details
  • September 2017
  • Teaching Note

Marketing Transformation at Mastercard

By: Sunil Gupta and Srinivas K. Reddy
Teaching Note for HBS No. 517-040. View Details
Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
  • 1980
  • Article

The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects

By: Rohit Deshpandé
Citation
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Deshpandé, Rohit. "The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects." Proceedings of the Annual Meeting of the Southern Marketing Association (1980): 482–485.
  • March 1997
  • Background Note

Asymmetric Information: Market Failures, Market Distortions, and Market Solutions

Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details
Keywords: Competitive Strategy
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Corts, Kenneth S. "Asymmetric Information: Market Failures, Market Distortions, and Market Solutions." Harvard Business School Background Note 797-100, March 1997.
  • 2024
  • Working Paper

What Triggers National Stock Market Jumps?

By: Scott R. Baker, Nicholas Bloom, Steven J. Davis and Marco Sammon
We examine newspapers the day after major stock-market jumps to evaluate the proximate cause, geographic source, and clarity of these events from 1900 in the US, 1930 in the UK and 1980 in 12 other countries. We find four main results. First, the United States plays an... View Details
Keywords: Uncertainty; Policy Uncertainty; Stock Market; Financial Markets; Volatility; Risk and Uncertainty; Policy; Newspapers
Citation
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Baker, Scott R., Nicholas Bloom, Steven J. Davis, and Marco Sammon. "What Triggers National Stock Market Jumps?" Working Paper, December 2024.
  • 13 Aug 2014
  • News

A Whole-Brain Approach to Marketing

Keywords: data analytics; creativity; marketing
  • 1998
  • Other Unpublished Work

Pursuing Value: The Information Reporting Gap in the Swiss Capital Markets

By: Robert G. Eccles Jr. and Peter F. Weibel
Keywords: Capital Markets; Performance; Financial Reporting; Switzerland
Citation
Related
Eccles, Robert G., Jr., and Peter F. Weibel. "Pursuing Value: The Information Reporting Gap in the Swiss Capital Markets." PricewaterhouseCoopers, January 1998.
  • April 2012 (Revised April 2013)
  • Case

Mekanism: Engineering Viral Marketing

By: Thales S. Teixeira and Alison Caverly
Mekanism introduces students to a digital media production company specializing in creating viral marketing campaigns for advertising agencies and clients (e.g., Microsoft, AXE, eBay, Toyota, etc.) Mekanism has grown tremendously from 2007 to 2010 in part due to the... View Details
Keywords: Viral Marketing; Viral Advertising; Core Competencies; Growth Strategy; Online Media; Videos; Advertising Media; Internet and the Web; Expansion; Media; Marketing; Advertising; Advertising Industry; North and Central America
Citation
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Teixeira, Thales S., and Alison Caverly. "Mekanism: Engineering Viral Marketing." Harvard Business School Case 512-010, April 2012. (Revised April 2013.)
  • 1998
  • Other Unpublished Work

Information Needs of Analysts and Investors in the French Capital Markets

By: Robert G. Eccles Jr. and Patrick Frotiee
Keywords: Capital Markets; Information; France
Citation
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Eccles, Robert G., Jr., and Patrick Frotiee. "Information Needs of Analysts and Investors in the French Capital Markets." PricewaterhouseCoopers, January 1998.
  • September 2019
  • Supplement

Keroche (B): Considering Entry into the Kenyan Beer Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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Casadesus-Masanell, Ramon, and Pippa Tubman Armerding. "Keroche (B): Considering Entry into the Kenyan Beer Market." Harvard Business School Supplement 720-391, September 2019.
  • Article

Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

By: Shoshana Zuboff
This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
Citation
SSRN
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Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
  • 1999
  • Other Unpublished Work

Pursuing Value: The Information Reporting Gap in the Dutch Capital Markets

By: Robert G. Eccles Jr. and Jos A. Nijhuis
Keywords: Capital Markets; Financial Reporting; Netherlands
Citation
Related
Eccles, Robert G., Jr., and Jos A. Nijhuis. "Pursuing Value: The Information Reporting Gap in the Dutch Capital Markets." PricewaterhouseCoopers, January 1999.
  • 1998
  • Other Unpublished Work

Pursuing Value: The Information Reporting Gap in the Italian Capital Markets

By: Robert G. Eccles Jr. and Luca Lupone
Keywords: Capital Markets; Performance; Financial Reporting; Italy
Citation
Related
Eccles, Robert G., Jr., and Luca Lupone. "Pursuing Value: The Information Reporting Gap in the Italian Capital Markets." PricewaterhouseCoopers, January 1998.
  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Citation
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Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
  • March 2006 (Revised March 2010)
  • Teaching Note

Peer-to-Peer File Sharing and the Market for Digital Information Goods (TN)

By: Ramon Casadesus-Masanell, Andres Hervas-Drane and Jordan Mitchell
Keywords: Information Technology
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Casadesus-Masanell, Ramon, Andres Hervas-Drane, and Jordan Mitchell. "Peer-to-Peer File Sharing and the Market for Digital Information Goods (TN)." Harvard Business School Teaching Note 706-487, March 2006. (Revised March 2010.)
  • September 2021
  • Article

Network Interconnectivity and Entry into Platform Markets

By: Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti
Digital technologies have led to the emergence of many platforms in our economy today. In certain platform networks, buyers in one market purchase services from providers in many other markets, whereas in others, buyers primarily purchase services from providers within... View Details
Keywords: Network Interconnectivity; Platform Competition; Market Entry; Networks; Digital Platforms; Competition; Market Entry and Exit
Citation
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Zhu, Feng, Xinxin Li, Ehsan Valavi, and Marco Iansiti. "Network Interconnectivity and Entry into Platform Markets." Information Systems Research 32, no. 3 (September 2021): 1009–1024.
  • 1998
  • Other Unpublished Work

Pursuing Value: The Information Reporting Gap in the U.S. Capital Markets

By: Robert G. Eccles Jr. and Harold D. Kahn
Keywords: Capital Markets; Performance; Financial Reporting; United States
Citation
Related
Eccles, Robert G., Jr., and Harold D. Kahn. "Pursuing Value: The Information Reporting Gap in the U.S. Capital Markets." PricewaterhouseCoopers, January 1998.
  • March 2008
  • Course Overview Note

Dynamic Markets

By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
Keywords: Value Creation; Decision Making; Capital Markets; Competitive Strategy; Profit; Applications and Software; Information; Strategy; Price; Outcome or Result; Curriculum and Courses; Theory
Citation
Related
Coval, Joshua D., and Erik Stafford. "Dynamic Markets." Harvard Business School Course Overview Note 208-143, March 2008.​
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