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      • May 2025
      • Teaching Note

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation

      By: Tsedal Neeley
      Teaching Note for HBS Case No. 425-720. Florian Hillen, co-founder and CEO of VideaHealth, a startup using artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. This AI factory,... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technological Innovation; Technology Adoption; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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      Neeley, Tsedal. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation." Harvard Business School Teaching Note 425-102, May 2025.
      • April 2025
      • Supplement

      Velong: Rethinking “Made in China” (B)

      By: Krishna G. Palepu, Billy Chan and Nancy Dai
      After much deliberation, the founders of Velong formed a joint venture with two local partners in India as they calculated that India could remain intact amidst the rising tensions over trade between the U.S. and China. By choosing India to diversify away from China,... View Details
      Keywords: Business and Government Relations; Globalization; Supply Chain Management; Risk Management; Diversification; Joint Ventures; Manufacturing Industry; China; India
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      Palepu, Krishna G., Billy Chan, and Nancy Dai. "Velong: Rethinking “Made in China” (B)." Harvard Business School Supplement 325-111, April 2025.
      • March 2025
      • Case

      Building an AI Factory at Procter & Gamble

      By: Iavor I Bojinov, Karim R. Lakhani and Alexis Lefort
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      Bojinov, Iavor I., Karim R. Lakhani, and Alexis Lefort. "Building an AI Factory at Procter & Gamble." Harvard Business School Case 625-015, March 2025.
      • January 2025
      • Case

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)

      By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
      Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.

      Abstract: Florian Hillen, co-founder... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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      Neeley, Tsedal, Levi Stroud, Ruth Page, and Dave Habeeb. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)." Harvard Business School Multimedia/Video Case 425-720, January 2025.
      • January 2025
      • Supplement

      The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)

      By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
      Pre-abstract: This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.

      Abstract: Florian Hillen, co-founder... View Details
      Keywords: Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
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      Neeley, Tsedal, Levi Stroud, Ruth Page, and Dave Habeeb. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)." Harvard Business School Multimedia/Video Supplement 425-721, January 2025.
      • 2024
      • Working Paper

      Winner Take All: Exploiting Asymmetry in Factorial Designs

      By: Matthew DosSantos DiSorbo, Iavor I. Bojinov and Fiammetta Menchetti
      Researchers and practitioners have embraced factorial experiments to simultaneously test multiple treatments, each with different levels. With the rise of technologies like Generative AI, factorial experimentation has become even more accessible: it is easier than ever... View Details
      Keywords: Factorial Designs; Fisher Randomizations; Rank Estimators; Employer Interventions; Causal Inference; Mathematical Methods; Performance Improvement
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      DosSantos DiSorbo, Matthew, Iavor I. Bojinov, and Fiammetta Menchetti. "Winner Take All: Exploiting Asymmetry in Factorial Designs." Harvard Business School Working Paper, No. 24-075, June 2024.
      • 2024
      • Working Paper

      Demographically Biased Technological Change

      By: Victor Manuel Bennett, John-Paul Ferguson, Masoomeh Kalantari and Rembrand Koning
      Who gets the jobs that automation creates? A consensus has begun to emerge that said technologies complement rather than substitute for labor. However, they also shift the demand for specific types of skills and other worker competencies. Such shifts imply unequal... View Details
      Keywords: Technological Innovation; Employment; Equality and Inequality; Demographics
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      Bennett, Victor Manuel, John-Paul Ferguson, Masoomeh Kalantari, and Rembrand Koning. "Demographically Biased Technological Change." Working Paper, June 2024.
      • October 2023 (Revised January 2024)
      • Case

      Ball: EVA Driving the World's Leading Can Manufacturer (A)

      By: Jonas Heese and Susan Pinckney
      The case describes Ball’s multi decade history of using Economic Value Added to drive decision making and workforce compensation. In 2016, the company acquired Rexam PLC and became the world’s leading metal beverage container company. Consumer demand for varied... View Details
      Keywords: Budgets and Budgeting; Cost Accounting; Financial Reporting; Financial Statements; Buildings and Facilities; Green Building; Mergers and Acquisitions; Customer Satisfaction; Decisions; Forecasting and Prediction; Machinery and Machining; Asset Pricing; Corporate Finance; Capital; Cost; Financial Management; Goods and Commodities; Compensation and Benefits; Executive Compensation; Employee Relationship Management; Goals and Objectives; Resource Allocation; Business Strategy; Corporate Strategy; Food and Beverage Industry; United States; Arizona; California; Texas
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      Heese, Jonas, and Susan Pinckney. "Ball: EVA Driving the World's Leading Can Manufacturer (A)." Harvard Business School Case 124-002, October 2023. (Revised January 2024.)
      • March 2023
      • Teaching Note

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani
      Teaching Note for HBS Case No. 621-021. The case “VideaHealth: Building the AI Factory” examines the creation of dental startup VideaHealth (Videa) and the development of its artificial intelligence (AI)-led business strategy through the eyes of founder and CEO Florian... View Details
      Keywords: AI and Machine Learning; Applications and Software; Business Model; Marketing Strategy; Product Development; Health Industry; Technology Industry
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      Lakhani, Karim R. "VideaHealth: Building the AI Factory." Harvard Business School Teaching Note 623-073, March 2023.
      • August 2022
      • Case

      Southwick Social Ventures

      By: Henry McGee, Mel Martin and Amy Klopfenstein
      In 2021, the HBS Impact Investment Fund student team had found a promising potential investment in Southwick Social Ventures (SSV), a worker and management-owned trouser manufacturer. With a 100% immigrant workforce, the co-operative was focused on reviving... View Details
      Keywords: Impact Investing; Entrepreneurship; Social Entrepreneurship; Finance; Investment; Goods and Commodities; Manufacturing Industry; United States; Massachusetts
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      McGee, Henry, Mel Martin, and Amy Klopfenstein. "Southwick Social Ventures." Harvard Business School Case 323-011, August 2022.
      • 2022
      • Book

      Decision Leadership: Empowering Others to Make Better Choices

      By: Don A. Moore and Max H. Bazerman
      When we think of leaders, we often imagine lone, inspirational figures lauded for their behaviors, attributes, and personal decisions, and leadership books often reinforce that view. However, this approach ignores a leader’s mission to empower others. Applying decades... View Details
      Keywords: Empowerment Leadership; Leadership; Employees; Decision Making; Management Style
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      Moore, Don A., and Max H. Bazerman. Decision Leadership: Empowering Others to Make Better Choices. New Haven: Yale University Press, 2022.
      • March 2022
      • Case

      Unilever: Remote Work in Manufacturing

      By: Prithwiraj Choudhury and Susie L. Ma
      In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details
      Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry
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      Choudhury, Prithwiraj, and Susie L. Ma. "Unilever: Remote Work in Manufacturing." Harvard Business School Case 622-030, March 2022.
      • March 2022
      • Article

      Sensitivity Analysis of Agent-based Models: A New Protocol

      By: Emanuele Borgonovo, Marco Pangallo, Jan Rivkin, Leonardo Rizzo and Nicolaj Siggelkow
      Agent-based models (ABMs) are increasingly used in the management sciences. Though useful, ABMs are often critiqued: it is hard to discern why they produce the results they do and whether other assumptions would yield similar results. To help researchers address such... View Details
      Keywords: Agent-based Modeling; Sensitivity Analysis; Design Of Experiments; Total Order Sensitivity Indices; Organizations; Behavior; Decision Making; Mathematical Methods
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      Borgonovo, Emanuele, Marco Pangallo, Jan Rivkin, Leonardo Rizzo, and Nicolaj Siggelkow. "Sensitivity Analysis of Agent-based Models: A New Protocol." Computational and Mathematical Organization Theory 28, no. 1 (March 2022): 52–94.
      • February 2022 (Revised October 2022)
      • Case

      Ample Hills Creamery

      By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
      Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry
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      Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Ample Hills Creamery." Harvard Business School Case 822-073, February 2022. (Revised October 2022.)
      • December 2021 (Revised January 2023)
      • Case

      Katerra (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details
      Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
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      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (A)." Harvard Business School Case 822-021, December 2021. (Revised January 2023.)
      • October 2021 (Revised September 2022)
      • Case

      SmartOne: Building an AI Data Business

      By: Karim R. Lakhani, Pippa Armerding, Gamze Yucaoglu and Fares Khrais
      The case opens in August 2021, as Habib and Shahysta Hassim, husband and wife co-founders of the data labeling company SmartOne, contemplate the strategy of the high growth company. Between 2016 and 2021, SmartOne had kept doubling its size every two years and now,... View Details
      Keywords: Artificial Intelligence; Data Labeling; Entrepreneurship; Strategy; Operations; Business Model; Growth Management; Growth and Development Strategy; AI and Machine Learning; Africa; Madagascar; Europe; France; United States
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      Lakhani, Karim R., Pippa Armerding, Gamze Yucaoglu, and Fares Khrais. "SmartOne: Building an AI Data Business." Harvard Business School Case 622-059, October 2021. (Revised September 2022.)
      • June 2021
      • Case

      One Family Textiles: Stepping Back to Move Forward?

      By: V.G. Narayanan, Alpana Thapar and Fares Khrais
      This case explores how a family business builds a board that includes independent directors that helps to professionalize and strengthen governance in the company. The case relates to One Family Textiles, an Abu Dhabi-headquartered manufacturer of garments. The company... View Details
      Keywords: Governance; Growth and Development Strategy; Operations; Governing and Advisory Boards; Business History; Decision Making; Accounting
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      Narayanan, V.G., Alpana Thapar, and Fares Khrais. "One Family Textiles: Stepping Back to Move Forward?" Harvard Business School Case 121-045, June 2021.
      • May–June 2021
      • Article

      Why Start-ups Fail

      By: Thomas R. Eisenmann
      If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
      Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure
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      Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
      • April 2021 (Revised April 2021)
      • Teaching Plan

      Nehemiah Mfg. Co.: Providing a Second Chance

      By: Brian Trelstad and John Masko
      Teaching Plan for HBS Case No. 320-008. In 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio’s beleaguered urban core. Two... View Details
      Keywords: Social Entrepreneurship; Retention; Selection and Staffing; Employment; Human Capital; Growth Management; Brands and Branding; Social Marketing; Mission and Purpose; Prejudice and Bias; City; Urban Scope; Consumer Products Industry; Manufacturing Industry; Ohio; United States
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      Trelstad, Brian, and John Masko. "Nehemiah Mfg. Co.: Providing a Second Chance." Harvard Business School Teaching Plan 321-133, April 2021. (Revised April 2021.)
      • March 2021
      • Case

      VideaHealth: Building the AI Factory

      By: Karim R. Lakhani and Amy Klopfenstein
      Florian Hillen, co-founder and CEO of VideaHealth, a startup that used artificial intelligence (AI) to detect dental conditions on x-rays, spent the early years of his company laying the groundwork for an AI factory. A process for quickly building and iterating on new... View Details
      Keywords: Artificial Intelligence; Innovation and Invention; Disruptive Innovation; Technological Innovation; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Entrepreneurship; AI and Machine Learning; Technology Industry; Medical Devices and Supplies Industry; North and Central America; United States; Massachusetts; Cambridge
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      Lakhani, Karim R., and Amy Klopfenstein. "VideaHealth: Building the AI Factory." Harvard Business School Case 621-021, March 2021.
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