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Show Results For
- All HBS Web
(921)
- People (1)
- News (296)
- Research (396)
- Events (10)
- Multimedia (28)
- Faculty Publications (204)
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- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- February 2011
- Teaching Note
Google and Earnings Guidance (TN)
By: Francois Brochet
Teaching Note for 111026. View Details
- April 2011
- Teaching Note
Samsung and Google TV (TN)
By: Ramon Casadesus-Masanell, Prithvi Raj and Crystal Jean Marrie
Teaching Note for 711505. View Details
Keywords: Electronics Industry
- April 2011
- Teaching Note
Prediction Markets at Google (TN)
Teaching Note for 607088. View Details
- March 2010 (Revised August 2010)
- Supplement
Systems Infrastructure at Google (B)
By: Linda A. Hill and Emily Stecker
This case is a thick description of how a Senior Vice President of Engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's use of encouraging two teams of engineers to develop competing... View Details
Keywords: Innovation Leadership; Infrastructure; Management Teams; Leadership Development; Information Technology Industry
Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (B)." Harvard Business School Supplement 410-111, March 2010. (Revised August 2010.)
- April 2009
- Case
Symbian, Google & Apple in the Mobile Space (A)
By: Fernando Suarez, Benjamin Edelman and Arati Srinivasan
Symbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors. View Details
Keywords: Decision Choices and Conditions; Distribution; Competitive Strategy; Mobile and Wireless Technology; Applications and Software
Suarez, Fernando, Benjamin Edelman, and Arati Srinivasan. "Symbian, Google & Apple in the Mobile Space (A)." Harvard Business School Case 909-055, April 2009. (request a courtesy copy.)
- 14 Sep 2017
- Op-Ed
Op-Ed: Google Engineer Deserved to be Fired by the CEO
Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major... View Details
Keywords: by Bill George
- January 2013 (Revised June 2018)
- Case
Amazon, Apple, Facebook, and Google 2018
By: John Deighton and Leora Kornfeld
Four businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they... View Details
Keywords: Internet and the Web; Competitive Advantage; Infrastructure; Mobile and Wireless Technology; Growth and Development; Service Industry; Retail Industry; United States
Deighton, John, and Leora Kornfeld. "Amazon, Apple, Facebook, and Google 2018." Harvard Business School Case 513-060, January 2013. (Revised June 2018.) (request a courtesy copy.)
- 16 Aug 2017
- Research & Ideas
Researchers Use Google Street View to See the Future of Cities
extra boost in development. A new tool by Harvard and MIT researchers promises to do just that, with the help of machine learning and the biggest library of urban images on the Internet: Google Street View. By using digital tools,... View Details
- June 2016 (Revised June 2017)
- Exercise
Google to Alphabet: Two Job Opportunities
By: Robert Simons and Annelena Lobb
Simons, Robert, and Annelena Lobb. "Google to Alphabet: Two Job Opportunities." Harvard Business School Exercise 116-046, June 2016. (Revised June 2017.)
- 28 May 2014
- Working Paper Summaries
Leveraging Market Power Through Tying and Bundling: Does Google Behave Anti-Competitively?
Keywords: by Benjamin Edelman
- March 2019 (Revised June 2019)
- Supplement
Gender and Free Speech at Google (C)
By: Nien-hê Hsieh and Sarah Mehta
This case reveals Google’s response to a list of employee demands aiming to combat sexual misconduct in the workplace. This case should accompany the (A) and (B) cases, “Gender and Free Speech at Google” (318-085) and (319-085). View Details
Keywords: Free Speech; Ethnicity; Gender; Race; Employees; Employee Relationship Management; Recruitment; Labor; Employment; Lawsuits and Litigation; Technology Industry; United States; California
Hsieh, Nien-hê, and Sarah Mehta. "Gender and Free Speech at Google (C)." Harvard Business School Supplement 319-097, March 2019. (Revised June 2019.)
- November 2014
- Supplement
Google Inc. in 2014 — Role Supplement
By: Benjamin Edelman
Supplements 915011 View Details
- July 2018
- Article
Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia
By: Abhishek Nagaraj
While digitization has greatly increased the reuse of knowledge, this study shows how these benefits might be mitigated by copyright restrictions. I use the digitization of in-copyright and out-of-copyright issues of Baseball Digest magazine by Google Books to... View Details
Nagaraj, Abhishek. "Does Copyright Affect Reuse? Evidence from Google Books and Wikipedia." Management Science 64, no. 7 (July 2018): 3091–3107.
- Article
It's Down to Two: Microsoft and Google
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "It's Down to Two: Microsoft and Google." Bloomberg Businessweek Online (February 4, 2008).
- March 2023
- Case
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Innovation Strategy; Organizational Design; Technology Industry; Advertising Industry; Information Technology Industry; United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)." Harvard Business School Case 423-076, March 2023.
- March 2023
- Supplement
Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)
By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
- July 6, 2023
- Article
How to Build a Life: Google Isn’t Grad School
By: Arthur C. Brooks
Brooks, Arthur C. "How to Build a Life: Google Isn’t Grad School." The Atlantic (July 6, 2023).