• January 2004 (Revised February 2005)
• Background Note

A Note on Methodological Fit in Management Field Research

By: Amy C. Edmondson and Stacy McManus

To use in doctoral-level management courses on the design of field research methods. Advocates the importance of fit, or internal consistency, among the different elements of a field research project. Although the scientific method provides an essential framework for... View Details

Keywords: Management; Research

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Edmondson, Amy C., and Stacy McManus. "A Note on Methodological Fit in Management Field Research." Harvard Business School Background Note 604-072, January 2004. (Revised February 2005.)

• 26 May 2015
• Research & Ideas

Corporate Field Researchers Share Tricks of the Trade

field study requires a lot of ingenuity and trust from both the academics and the field participants. "Doing Empirical Research in, with, and through Companies" was the topic... View Details

Keywords: by Carmen Nobel

• 25 Jun 2014
• Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

sounding-board for their ideas. "With the case study method, the delivery is in the classroom," says Mayo. "With FIELD, 80 percent of the success is in the design of the individual sessions and the overall program."... View Details

Keywords: by Michael Blanding; Education

• September 2015 (Revised March 2017)
• Technical Note

FIELD Global Immersion: Developing Customer Empathy

By: Jill Avery

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

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Avery, Jill. "FIELD Global Immersion: Developing Customer Empathy." Harvard Business School Technical Note 316-082, September 2015. (Revised March 2017.)

• Fast Answer

Field Course: Investing for Impact

Reports - U.S. consumer market studies and primary and secondary data analysis  for topics including food, beverage, apparel, beauty, retail, and travel. Demographic specific reports are also available on multicultural... View Details

• January–February 2013
• Article

A Field Investigation of Multilevel Cynicism Toward Change

By: K. A. DeCelles, Paul E. Tesluk and Faye S. Taxman

Although most research on cynicism toward change (CTC) has been conceptualized at the individual level, we propose that CTC is better conceptualized as a multilevel phenomenon, acting as both an employee attitude and an organizational climate. We conducted a multilevel... View Details

Keywords: Organizational Change and Adaptation; Leading Change; Change Management; Attitudes

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DeCelles, K. A., Paul E. Tesluk, and Faye S. Taxman. "A Field Investigation of Multilevel Cynicism Toward Change." Organization Science 24, no. 1 (January–February 2013): 154–171.

• Forthcoming
• Article

The Case Study as an Academic Methodology

By: David J. Collis

Pankaj Ghemawat made contributions to the strategy field with his application of case research as an academic methodology. View Details

Keywords: Case Research Methods; Case Method; Case Teaching; Cases; Teaching; Education Industry

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Collis, David J. "The Case Study as an Academic Methodology." Strategy Science (forthcoming).

• 19 Aug 2013
• Research & Ideas

Studying How Income Inequality Shapes Behavior

inequality could affect this or that economic indicator, he reasoned, then it might be possible to refine the large-sample studies in productive ways-focusing only on punches aimed at the stomach, rather than all punches, in examining the... View Details

Keywords: by Michael Blanding

• 17 May 2004
• Research & Ideas

Why We Don’t Study Corporate Responsibility

For too long, scholarship in the field of management has looked at economic performance rather than social welfare, argue HBS professor Joshua Margolis and colleagues James P. Walsh, of University of Michigan Business School, and Klaus... View Details

Keywords: by Manda Salls

• 2006
• Article

Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship

By: Rohit Daniel Wadhwani and Geoffrey Jones

This paper outlines the case for why and how historical methods are important to the study of entrepreneurship. We show that research in entrepreneurship has displayed declining attention to historical context since the field first emerged in the 1940s. We discuss why... View Details

Keywords: History; Research; Entrepreneurship

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Wadhwani, Rohit Daniel, and Geoffrey Jones. "Schumpeter's Plea: Historical Methods in the Study of Entrepreneurship." Academy of Management Annual Meeting Proceedings (2006).