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May 2024 (Revised March 2025)
Case

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal

Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details

Keywords: Business Startups; Agriculture and Agribusiness Industry; Distribution Industry; Technology Industry; Africa; Côte d'Ivoire

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

More entrepreneurs are receiving initial funding from VCs thanks to technologies such as the cloud. Source: PeopleImages As cloud technologies allow startups to build companies faster and cheaper than ever before, venture capitalists are... View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

May 13, 2021
Article

Why Today's Startups Pursue Both Ideas and Ideals

By: Ranjay Gulati

Startups typically operate with the mentality that growth and profit come first, higher calling comes second. This strategy, however, is misguided. Increasingly, entrepreneurs are imbuing their ventures with a grand ideal in addition to a great idea. This ideal not... View Details

Keywords: Mission and Purpose; Moral Sensibility; Business Startups

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March 2016 (Revised April 2017)
Teaching Note

Bridj and the Business of Urban Mobility (A): Introducing a New Model

By: Rosabeth Moss Kanter and Jonathan Cohen

This note is for the purpose of aiding classroom instructors in the use of the Harvard Business School case "Bridj and the Business of Urban Mobility: Introducing a New Model." Instructors may use it to help students understand the challenges that come with disrupting... View Details

2025
Working Paper

With a Little Help from My Family: Informal Startup Financing

By: Brian K. Baik, Johan Ludvig S. Karlsen and Katja Kisseleva

Using Norwegian administrative data, we identify family equity investments in startups and examine their effects on investor returns and firm behavior. Informal investors earn lower returns than external individuals, and the firms they back are less likely to secure... View Details

Keywords: Early Stage Finance; Informal Investment; Household Finance; Risk Taking; Entrepreneurial Finance; Entrepreneurship; Personal Finance; Family and Family Relationships; Business Startups; Investment; Norway

May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

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August 2015 (Revised June 2016)
Supplement

Dinr: My First Start-up (B)

By: Shikhar Ghosh and Kristina Maslauskaite

Keywords: Business Exit; Business Startup; Business Exit or Shutdown; Business Strategy; Entrepreneurship; Food

2020
Working Paper

Digital Experimentation and Startup Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji

Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details

Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance

August 2015 (Revised February 2017)
Case

Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and... View Details

24 Jun 2015
HBS Case

Upgrading School with a Startup Mentality

It used to be that you risked detention for disrupting an elementary school classroom. Nowadays, disrupting the entire school system can earn you millions of dollars in startup funding. Consider AltSchool, the idea of entrepreneur Max... View Details

Keywords: Re: John Jong-Hyun Kim; Education

25 Aug 2022
Research & Ideas

It’s All in a Name: Reputable Investors Help Startups Shine

a new study coauthored by Harvard Business School Professor Shai Bernstein. “Attracting high-quality talent is an important challenge for any young firm, and it’s critical to establishing reputation and growth.” “One of the key challenges... View Details

Keywords: by Rachel Layne

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

including several instances where the highest rated securities (AAA) defaulted. The resulting financial meltdown pushed the US and the rest of the world economy into recession. In the recent case "Kroll Bond Rating Agency," Bo Becker, an assistant professor... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

June 30, 2023
Article

How to Save a Stumbling Startup

By: Ranjay Gulati

Keywords: Business Startups; Small Business; Outcome or Result; Growth and Development Strategy; Business Exit or Shutdown

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2022
Interview

Prime Venture Partners Podcast: #104 Tarun Khanna, Professor, Harvard Business School, on Creating the Conditions to Create, The Value Of Trust & The Power of Diversity

By: Tarun Khanna and Shripati Acharya

Tarun Khanna, Professor at the Harvard Business School chats with Shripati Acharya, Managing Partner Prime Venture Partners regarding: Creating the Conditions to Create, State of Entrepreneurship: India vs China, The Value of Trust in Entrepreneurship, Working with... View Details

Keywords: Startups; Entrepreneurship; Business and Government Relations; Trust

October 2002 (Revised December 2003)
Case

Collabrys, Inc. (A)-The Evolution of a Startup

By: Dorothy A. Leonard and Brian DeLacey

The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details

Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States

February 2025
Case

Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion

By: Juan Alcácer and Manuel Franck

Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded into Mexico and Colombia, acquiring... View Details

Keywords: Banks and Banking; Leadership; Venture Capital; Talent and Talent Management; Strategy; Credit; Business Startups; Profit; Growth and Development Strategy; Banking Industry; Argentina; Mexico; Colombia; Latin America

11 Dec 2020
Research & Ideas

Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

The coronavirus pandemic is spurring job applicants to seek positions at big companies and avoid startups in what new research calls an economic “flight to safety.” Job applicants using AngelList Talent, the largest online recruitment... View Details

Keywords: by Rachel Layne

May 2020 (Revised July 2020)
Case

Justice-as-a-Service at RightNow

By: Shikhar Ghosh and Amir Reza Rezvani

The case examines the focus of an early stage company, and how an unexpected external incidence can threaten or void the business model. It encompasses issues such as minimal viable product, defining and pivoting a business model, organizational requirements for a... View Details

Keywords: Legacy Business; Teams; Startup; Business Models; Pivot; Entrepreneurship; Law; Venture Capital; Business Startups; Business Model; Organizational Change and Adaptation; Strategy; Legal Services Industry; Germany

December 1999 (Revised May 2002)
Case

CNBC (A): NBC and Its Startup Friends

By: Rosabeth M. Kanter

NBC expands further on to the Internet with CNBC.com. NBC's Internet strategy, supported by corporate parent General Electric, involves numerous investments as well as new ventures like CNBC.com. Soon after CNBC.com is launched in 1999, NBC brings in a new CEO, Pamela... View Details

Keywords: Business Startups; Change Management; Management Teams; Corporate Strategy; Leadership Development; Internet and the Web; Expansion; Media; Media and Broadcasting Industry; Telecommunications Industry

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February 2024 (Revised January 2025)
Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney

The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details

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