Publications

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March–April 2013
Article

Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty

By: Elie Ofek and Ozge Turut

A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter... View Details

Keywords: Risk and Uncertainty; Announcements; Competition; Product Launch; Product Development

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22 Feb 2024
News

Combat-Tested Cancer Coaching

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. When Kathy Giusti (MBA 1985) was diagnosed with multiple myeloma in 1996, she was overwhelmed. It was the pre-Internet era, with limited available information, but... View Details

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Fostering Innovation in Life Sciences - Health Care

evaluates the productivity, pricing and innovation in health care, medical malpractice, and racial disparities in health care. Featured Research 28 Nov 2017 Blavatnik Fellow Creates Virtual Brain Biopsy Software August 2018 Review of Industrial Organization The Impact... View Details

October 2014 (Revised October 2015)
Case

Mobileye: The Future of Driverless Cars

By: David B. Yoffie

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. After 15 years of building a leading technology for autonomous driving systems, Mobileye emerged in 2014 as one of the most... View Details

Keywords: Driverless Car; Competitive Advantage; Strategy; Market Entry and Exit; Technology; Auto Industry; Semiconductor Industry; Technology Industry; Israel

Web

Business Fundamentals Course - CORe | HBS Online

Adjusting Journal Entries The Statement of Cash Flows Analyzing Financial Statements Accounting for the Future Featured Exercises Discover how balance sheets, income statements, and cash flow statements are developed Predict future... View Details

19 Apr 2010
Research & Ideas

The History of Beauty

for washing became associated with Western civilization, and even as an essential entry ticket for immigrants seeking to become true Americans. The transformation of perfume also marks an important stage in the evolution of the modern... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

Web

New Venture Competition | Social Enterprise | Harvard Business School

for eligible graduate students across Harvard University to explore social entrepreneurship and test ideas for social innovation in a rigorous and supportive environment. Social Enterprise Track entries may include nonprofit, for-profit,... View Details

October 2023 (Revised April 2024)
Case

FARM Rio: Bringing a Brazilian Fashion Brand to the World

By: Isamar Troncoso and Jill Avery

FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally.... View Details

Keywords: Global Marketing; Go-to-market Strategy; Global Branding; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Growth and Development Strategy; Product Positioning; Market Entry and Exit; Distribution Channels; Expansion; Fashion Industry; Brazil; United States; Europe

March 2014 (Revised March 2018)
Case

Red Bull (A)

By: Eric Van den Steen and Carin-Isabel Knoop

Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details

Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States

Web

Eligibility & Rules - Alumni

Entrepreneurship reserves the right to disqualify any entry that violates the rules or spirit of the competition. The decision of the Rock Center is final and binding. Regional Competitions If selected to compete in the regional... View Details

April 2022
Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details

Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry

03 Jun 2002
Research & Ideas

How to Succeed With Your New Boss

series of conversations These conversations begin before you accept the new position and continue through the time before entry and on into your transition. It is critically important that you cover certain fundamental subjects in these... View Details

Keywords: by Michael Watkins

12 Dec 2005
Research & Ideas

Using the Law to Strategic Advantage

affects each of Porter's Five Forces as well as the resources and capabilities of the firm. The availability of patents may be key to deciding what barriers to entry exist. The enforceability of covenants not to compete and assignments of... View Details

Keywords: by Sean Silverthorne; Legal Services

2021
Working Paper

Time and the Value of Data

By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti

Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount of recent data instead of... View Details

Keywords: Economics Of AI; Machine Learning; Non-stationarity; Perishability; Value Depreciation; Analytics and Data Science; Value