Publications

14 Feb 2005
Research & Ideas

Desktop Search and Revenue Streams

and other types of data are still locked away from Internet users. It's really going to be about great execution.— Mark Kroese, MSN "Rather than leave someone behind, the approach we at Google take is, 'Let's make all that... View Details

Keywords: by Julie Jette

06 May 2019
Blog Post

2019-2020 Recruiting Calendar Available Now

with students at HBS. For those companies that choose to participate in recruiting, below you’ll find all the information you need to get started. Date requests for Interviews, Company Presentations, and Company Conversations are now open... View Details

Keywords: All Industries

Program

Real Estate Management Program

Summary In today's increasingly unpredictable, competitive real estate sector, your ability to make the best decisions requires a thorough grasp of how the industry is evolving and how the relationships among design, development,... View Details

Keywords: Real Estate; Real Estate

April 2015
Case

Dutch Bros. Coffee: A Compelling Future

By: Joshua Margolis and Christine Snively

Travis Boersma, co-founder and President of the Dutch Bros. coffee chain, faces three operational decisions that will shape the company's growth trajectory and distinctive culture. First, should they offer a specialty coffee at a subset of their stores in one region... View Details

Keywords: Culture And Community; Service Management; Retail; Food; Managing Growth; Family Business; Small Business; Leadership; Culture; Food and Beverage Industry; Oregon

February 2000 (Revised June 2003)
Case

Pepcid AC: Racing to the OTC Market

By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein

Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details

Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry

September 2019 (Revised December 2019)
Case

Google: To TVC or Not to TVC?

By: William R. Kerr and Carl Kreitzberg

In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details

January 2009 (Revised December 2017)
Case

Who Broke the Bank of England?

By: Niall Ferguson and Jonathan Schlefer

In the summer of 1992, hedge fund manager George Soros was contemplating the possibility that the European Exchange Rate Mechanism (ERM) would break down. Designed to pave the way for a full-scale European Monetary Union, the ERM was a system of fixed exchange rates... View Details

Keywords: Decision Choices and Conditions; Currency Exchange Rate; Investment; Governing Rules, Regulations, and Reforms; Financial Services Industry; European Union

June 2020
Case

RBC: Transforming Transformation (A)

By: Ethan Bernstein, Francesca Gino and Aldo Sesia

In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,... View Details

Keywords: Service Delivery; Information Technology; Transformation; Change Management; Collaborative Innovation and Invention; Innovation and Management; Decision Making; Human Resources; Management Systems; Organizational Design; Organizational Structure; Groups and Teams; Management Teams; Banking Industry; Banking Industry; Canada

2009
Working Paper

Operational Failures and Problem Solving: An Empirical Study of Incident Reporting

By: Julia Rose Adler-Milstein, Sara J. Singer and Michael W. Toffel

Operational failures occur in all industries with consequences that range from minor inconveniences to major catastrophes. Many organizations have implemented incident reporting systems to highlight actual and potential operational failures in order to encourage... View Details

Keywords: Communication Strategy; Legal Liability; Management Practices and Processes; Service Operations; Failure; Health Industry

Read Now

31 Oct 2008
Working Paper Summaries

Technology, Identity, and Inertia through the Lens of ‘The Digital Photography Company’

Keywords: by Mary Tripsas; Technology

Research Summary

When Distance Shrinks: The Effects of Competitor Proximity on Firm Survival

What are the performance implications of locating close to firms in one's industry? The existing empirical evidence is mixed. In this paper I argue that proximity between firms affects their performance differently... View Details

March 1999 (Revised April 1999)
Case

Environmental Risk Management at Chevron Corporation

By: Forest L. Reinhardt, Monica M Mandelli and Jennifer Burns

Chevron Corp., headquartered in San Francisco, manages a worldwide, vertically integrated value chain from the oil well to the gasoline station. Mishandling of oil at any stage of production can damage the natural environment, human health, corporate profitability, or... View Details

Keywords: Risk Management; Risk and Uncertainty; Environmental Sustainability; Energy Generation; Supply Chain Management; Metals and Minerals; Management Systems; Management Teams; Trade; Vertical Integration; Energy Industry; Mining Industry

11 Jan 2017
Research & Ideas

The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes

Historians.) Hisano’s paper looks at how industry players and regulators collectively decided what any given food is supposed to look like—and redefined the marketing meaning of “natural.” The quest for summery butter and orange oranges... View Details

Keywords: by Carmen Nobel

18 Feb 2002
Research & Ideas

Wrap-up: Software, Telecom, and Recovery

It takes more courage, and by the way, everyone can't do it.—Ed Kania Firms do need to focus more than ever on industries they are good at, said Kevin Jacques, senior associate of Sevin Rosen Funds. "It's probably impossible"... View Details

Keywords: by Wendy Guild & Martha Lagace; Financial Services; Technology; Communications; Telecommunications

January 2017 (Revised December 2017)
Case

Merging American Airlines and US Airways (A)

By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop

In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines Group (AAL). The case describes a number of critical decisions... View Details

Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States

Program

Investment Management Workshop

changes could affect your strategies and your business. You will emerge better prepared to navigate the industry landscape, make optimal investments, manage risk, and create value. Read More Gain strategic insight into View Details

13 Oct 2011
Working Paper Summaries

Market Competition, Government Efficiency, and Profitability Around the World

Keywords: by Paul M. Healy, George Serafeim, Suraj Srinivasan & Gwen Yu

March 2020 (Revised October 2020)
Module Note

Sales Force Compensation

By: Doug J. Chung

The author developed this note for scholars, educators, and practitioners that are interested in sales force compensation. It is based on the author’s investigations across a variety of organizations in multiple industries and provides a conceptual framework for the... View Details

Keywords: Sales Strategy; Sales Force Management; Sales Compensation; Salary; Commissions; Bonuses; Quota Setting/updating; Quota Frequency; Extrinsic Vs Intrinsic Motivation; Salesforce Management; Compensation and Benefits; Strategy