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Show Results For
- All HBS Web
(17,372)
- People (16)
- News (4,435)
- Research (8,900)
- Events (88)
- Multimedia (85)
- Faculty Publications (7,321)
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- 13 May 2013
- Research & Ideas
How to Spot a Liar
receiver. The receiver had no way of verifying how much money the allocator had been given, information which the allocator was not required to divulge. Hence, an allocator could conceivably give the receiver $2 and keep $28, and the... View Details
Keywords: by Carmen Nobel
- Web
Safety and Security
Overview Safety and security are top priorities at Harvard Business School. We ask that you review both the Safety and Security Information sheet posted at your bedroom desk and the Emergency Evacuation View Details
- June 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details
Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two Sided Markets; Digital Platforms; Marketing; Digital Marketing; Growth Management; Service Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers." Harvard Business School Case 516-108, June 2016. (Revised January 2018.)
- 17 Dec 2018
- Research & Ideas
Women Receive Harsher Punishment at Work Than Men
authorized by the United States government to monitor financial firms. The data included all employment information for financial advisors from 2005 to 2015, including when employees were hired, when they left each firm, and whether they... View Details
- August 2014 (Revised October 2014)
- Case
Beyoncé
By: Anita Elberse and Stacie Smith
In December 2013, music superstar Beyoncé is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company... View Details
Keywords: Marketing; Beyoncé; Internet and the Web; Music Entertainment; Distribution Channels; Product Launch; Music Industry
Elberse, Anita, and Stacie Smith. "Beyoncé." Harvard Business School Case 515-036, August 2014. (Revised October 2014.)
- Web
MOC Affiliate Network - Institute For Strategy And Competitiveness
including specially written HBS case studies and teaching materials. About the MOC Network The MOC Affiliate Network Prospectus provides detailed information for institutions and faculty interested in joining the network. MOC Affiliate... View Details
- Web
Competitions & Challenges - Health Care
Humana-Mays Healthcare Analytics Full-time and part-time master's students from accredited Master of Science, Master of Arts, Master of Information Systems, Master of Public Health, Master of Business Administration program, or other... View Details
- Fast Answer
Bloomberg: copying tables to Excel
(Not all screens can be copied. As an alternative, try typing GRAB then hit GO to e-mail a screen image.) Pasting into Excel In an empty worksheet, hit Ctrl-V to paste. Each row of information from Bloomberg will be pasted into a single... View Details
- April 2021
- Case
Transforming BlackBerry: From Smartphones to Software
By: Ranjay Gulati and Nicole Tempest Keller
On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details
Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada
Gulati, Ranjay, and Nicole Tempest Keller. "Transforming BlackBerry: From Smartphones to Software." Harvard Business School Case 421-052, April 2021.
- February 2008 (Revised September 2008)
- Case
Apple Inc., 2008
By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
- 25 Mar 2021
- Blog Post
Meet the Student Academic Services Support Team at HBS!
Work degree and is a Licensed Independent Clinical Social Worker (LICSW) in the Commonwealth of Massachusetts. She oversees the various programs and functions of the Support Services team and provides information to students on mental... View Details
- Web
Global Opportunity Fellowship GO: AFRICA - Alumni
You must inform HBS if, during the time between when you are granted a GO Fellowship award and your employment start date, you no longer intend to work for the employer (e.g. you renege your acceptance or the employer rescinds your... View Details
- July 2020
- Case
Applying Data Science and Analytics at P&G
By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated... View Details
Keywords: Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Analytics and Data Science; Consumer Products Industry; United States; Ohio
Datar, Srikant M., Sarah Mehta, and Paul Hamilton. "Applying Data Science and Analytics at P&G." Harvard Business School Case 121-006, July 2020.
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
Since March, Harvard Business School Working Knowledge has posted more than 80 stories and research papers on the topic of COVID-19, most targeted at managers and the new challenges they face. That's a lot of information to digest. To... View Details
Keywords: by Sean Silverthorne
- 02 Nov 2023
- Blog Post
Getting a Peek Into the HBS Experience
interacting with current students, and actively engaging in HBS classroom activities, I knew that I would walk away from the three-day virtual event feeling more genuinely informed about why a Harvard MBA experience is so exceptional.... View Details
- 15 Dec 2009
- First Look
First Look: Dec. 15, 2009
in terms of what information to record? We find that firms benefit more from a knowledge system when they are larger, face the same issues more frequently, have higher turnover, and face problems about which there is less general... View Details
Keywords: Martha Lagace
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
significant changes and improvements for each successive model. Even though participants had no information about the actual features of the products, participants predicted much greater change when the latest version was named MagiColor... View Details
Keywords: by Carmen Nobel
- 01 Jun 2024
- News
Leveraging Generative AI
and generating human-like text. HBS is equipping students with the skills and information needed to use AI-powered platforms such as ChatGPT for case preparation—to clarify complex concepts or analyze data—and to reflect more deeply on... View Details
Keywords: Jennifer Gillespie
- 04 May 2023
- News
Class of 2024 Embarks on Global Immersion
This year marks the return of international travel for the MBA Program’s FIELD Global Immersion (FGI) course, an experiential learning opportunity that gives first-year students in the Required Curriculum hands-on exposure to how business is conducted in markets around... View Details