Publications
Publications
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- Faculty Publications (524)
- February 1991 (Revised July 1993)
- Case
Cultural Change at Nissan Motors
By: John P. Kotter
Depicts the reformation of Nissan Motor Co.'s corporate culture and the company's subsequent turnaround in market share and profits. In 1985, Yutaka Kume became president of Nissan and thereafter, he continually emphasized the need for internal change throughout the... View Details
- September 1990 (Revised November 1994)
- Case
Kao Corp.
By: John A. Quelch
As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
- June 1990 (Revised August 1994)
- Case
Sorrell Ridge: Slotting Allowances
By: John A. Quelch
Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
- June 1990 (Revised November 1991)
- Case
Morality and Consequences
Consists mainly of excerpts from Utilitarianism by John Stuart Mill. Mill explains what utilitarianism is and gives his rationale for accepting it as a moral philosophy. View Details
- September 1989 (Revised April 1990)
- Case
Banc One Corp.--1989
Banc One Corp., an innovative and financially successful super-regional bank holding company, has a track record of upgrading performance of acquisitions while retaining previous management--doing better with the same people. In June 1989 Banc One made its first... View Details
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
- August 1988 (Revised November 1989)
- Case
Reebok International Ltd.
By: John A. Quelch
Reebok executives are reviewing the company's advertising and promotion programs for the second half of 1988. These include sponsorship of the 1988 Summer Olympics and a rock concert tour organized by Amnesty International. In addition, Reebok is launching a new... View Details
- June 1987 (Revised May 1990)
- Case
John Deere Component Works (B)
By: Robert S. Kaplan
Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details
- July 1986 (Revised August 1987)
- Background Note
Note on Comparative Advantage
By: David B. Yoffie and John J. Coleman
Discusses David Ricardo's theory of comparative advantage and the refinement of his model developed by Eli Heckscher and Bertil Ohlin. Presents several criticisms of the Heckscher-Ohlin theory, including Wassily Leontief's empirical demonstration that the nature of... View Details
- July 1986 (Revised April 1989)
- Background Note
Note on Sources of Comparative Advantage
By: David B. Yoffie and John J. Coleman
After Eli Heckscher and Bertil Ohlin's propositions about the sources of comparative advantage were empirically challenged by Wassily Leontief, scholars set out to explain the "Leontief paradox" by developing alternative theories on the sources of comparative... View Details
Keywords: Competitive Advantage
- September 1985
- Background Note
Pre-Start Analysis: A Framework for Thinking About Business Ventures
By: Howard H. Stevenson and John R. Van Slyke
Describes the thought process an entrepreneur should undergo before committing to a course of action. Covers understanding the opportunity--assessing the critical skills, resources, relationships, and approvals--developing an action plan; forming a business entity;... View Details
- December 1980 (Revised July 1991)
- Case
Loctite Corp.: Industrial Products Group
By: John A. Quelch
A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company. View Details
- December 1980 (Revised January 1992)
- Case
Savannah West
By: William J. Poorvu and John H. Vogel Jr.
Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed... View Details
- March 1980 (Revised December 1995)
- Case
American Chemical Corp.
By: William E. Fruhan Jr. and John P. Goldsberry III
A large chemical manufacturer divests a plant that is acquired by a small specialty chemicals manufacturer. The acquisition decision is viewed from the vantage point of the small specialty chemicals manufacturer. View Details
- January 1976 (Revised June 1984)
- Case
Megalith, Inc. -- Hay Associates (A)
By: John P. Kotter
In 1969, Megalith centralized its financial and control functions. John Boyd, senior vice president for finance, hired four brilliant young managers to "bring the group out of the stone age." By 1975, this management team had created a near-perfect finance office of... View Details
- March 1969 (Revised January 2000)
- Case
Industrial Products, Inc.
By: Joseph L. Bower and John W. Rosenblum
Involves the decision of whether to construct a new plant in another part of the country for a line of fire protection equipment. Capital funds set aside for the construction are blocked by Fireguard's continued record of substantial operating losses and divisional... View Details
- Teaching Interest
Africa: Building Cities: Immersive Field Course
By: John D. Macomber
This second year elective takes students into the field to assess and report on the opprtunities in the next decade for the private finance and delivery of public infrastructure in the Global South. In January of 2016 and 2017 the cities studied were Addis Ababa,... View Details
Keywords: Cities; Urbanization; Economic Development; Infrastructure; Sustainability; Africa; Latin America; Peru; Argentina; Ethiopia; Tanzania
- Research Summary
Anonymity and Identity
By: John A. Deighton
In most consumer markets, consumers are accustomed to operating in relative anonymity. A complex social adjustment is occurring as people realize that anonymity is often no longer their default condition - it must be sought and in some cases bought. New conceptions of... View Details