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      Digital TechnologiesRemove Digital Technologies →

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      • March 2018
      • Case

      TrustSphere: Building a Market for Relationship Analytics

      By: Boris Groysberg and Katherine Connolly Baden
      Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
      Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
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      Groysberg, Boris, and Katherine Connolly Baden. "TrustSphere: Building a Market for Relationship Analytics." Harvard Business School Case 418-070, March 2018.
      • March 2018
      • Case

      Zensar Technologies Ltd.

      By: Joseph B. Fuller and Tanvi Deshpande
      Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and close-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO, replacing the previous CEO of 15 years. Kishore is developing his strategy... View Details
      Keywords: Digitalization; Business Processes; Strategy; Leading Change; Organizational Culture; Information Technology Industry
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      Fuller, Joseph B., and Tanvi Deshpande. "Zensar Technologies Ltd." Harvard Business School Case 318-051, March 2018.
      • March 2018
      • Teaching Note

      Twine Health

      By: Robert S. Huckman and Ariel D. Stern
      In late 2014, Dr. John Moore (CEO), Frank Moss (chairman), and Scott Gilroy (CTO) of Twine Health (Twine) had to resolve several challenges that threatened to restrict the widespread dissemination of its sole product, Twine. Twine was a cloud-based platform that... View Details
      Keywords: Health Care; Chronic Disease; Digital Health; Health Acceleration Challenge; Strategy; Disease Management; Health; Health Care and Treatment; Information Technology; Mobile and Wireless Technology; Technology Adoption; Health Industry; United States; Massachusetts
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      Huckman, Robert S., and Ariel D. Stern. "Twine Health." Harvard Business School Teaching Note 618-055, March 2018.
      • February 2018
      • Case

      Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

      By: Rajiv Lal and Scott Johnson
      Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details
      Keywords: Apple; Apple Inc.; Google; Amazon; Amazon.com; Google Home; Homepod; Echo; Smart Home; Connected Home; Voice; Artificial Intelligence; Machine Learning; Internet Of Things; Smart Speaker; Connected Speaker; Intelligent Assistants; Virtual Assistants; Voice Assistants; Alexa; Google Assistant; Siri; Technological Innovation; Disruptive Innovation; Competitive Strategy; Business Strategy; Adoption; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Digital Platforms; Household; AI and Machine Learning; Technology Industry; Technology Industry; United States
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      Lal, Rajiv, and Scott Johnson. "Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home." Harvard Business School Case 518-035, February 2018.
      • February 2018
      • Teaching Plan

      Tesla in 2015

      By: Lynda M. Applegate, Olivia Hull and Sarah Mehta
      Teaching Note for HBS No. 817-081. View Details
      Keywords: Electric Vehicle; Internal Combustion Vehicle; Battery; Product Distribution; Platform Disruption; Vertical Integration; Patents; Disruption; Innovation and Invention; Disruptive Innovation; Innovation Leadership; Innovation Strategy; Technological Innovation; Energy; Entrepreneurship; Leading Change; Product Marketing; Information Technology; Digital Platforms; Transportation; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; California
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      Applegate, Lynda M., Olivia Hull, and Sarah Mehta. "Tesla in 2015." Harvard Business School Teaching Plan 818-009, February 2018.
      • February 2018 (Revised May 2018)
      • Case

      Haier: Incubating Entrepreneurs in a Chinese Giant

      By: Rosabeth Moss Kanter and Nancy Hua Dai
      CEO Zhang Ruimin must plan how to accelerate the growth of self-managed microenterprises. Platforms were Haier’s business platforms operating in five major sectors: white goods transformation, investment and incubation, financial holdings, real estate, and cultural... View Details
      Keywords: China; Microenterprise; Appliances; Platform; Change; Innovation; Opportunities; Entrepreneurship; Digital Platforms; Transformation; Innovation and Invention; Leadership; Growth and Development Strategy; China
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      Kanter, Rosabeth Moss, and Nancy Hua Dai. "Haier: Incubating Entrepreneurs in a Chinese Giant." Harvard Business School Case 318-104, February 2018. (Revised May 2018.)
      • February 2018
      • Teaching Note

      Goldman Sachs' Digital Journey

      By: Sunil Gupta
      Teaching Note for HBS No. 518-039. View Details
      Keywords: Finance; Technology; Digital Strategy; Digital Transformation
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      Gupta, Sunil. "Goldman Sachs' Digital Journey." Harvard Business School Teaching Note 518-076, February 2018.
      • February 2018 (Revised December 2019)
      • Case

      Rise of the Drones: Identified Technologies

      By: Andy Wu and George Gonzalez
      The founder and CEO of Identified Technologies, a Pittsburgh-based drone software and services company, faces a dilemma when San Francisco–based DroneDeploy begins to disrupt the industry with its drone software platform. Identified Technologies needs to consider... View Details
      Keywords: Applications and Software; Digital Platforms; Disruption; Network Effects; Computer Industry; Web Services Industry; Pittsburgh; San Francisco
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      Wu, Andy, and George Gonzalez. "Rise of the Drones: Identified Technologies." Harvard Business School Case 718-482, February 2018. (Revised December 2019.)
      • 2018
      • Working Paper

      The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

      By: Chiara Farronato and Andrey Fradkin
      We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details
      Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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      Farronato, Chiara, and Andrey Fradkin. "The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb." NBER Working Paper Series, No. 24361, February 2018.
      • January 2018 (Revised October 2019)
      • Case

      ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)

      By: Feng Zhu, Weiru Chen and Shirley Sun
      ZBJ.com (ZBJ), an online platform that connects knowledge workers to small- and medium-sized enterprises, is China’s largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15... View Details
      Keywords: Outsourcing; Disintermediation; Digital Platforms; Information Technology; Problems and Challenges; Global Strategy; Information Technology Industry; China
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      Zhu, Feng, Weiru Chen, and Shirley Sun. "ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)." Harvard Business School Case 618-044, January 2018. (Revised October 2019.)
      • January 2018 (Revised February 2018)
      • Technical Note

      Making Markets

      By: Thomas R. Eisenmann and Scott Duke Kominers
      Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details
      Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions
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      Eisenmann, Thomas R., and Scott Duke Kominers. "Making Markets." Harvard Business School Technical Note 818-096, January 2018. (Revised February 2018.)
      • January 2018 (Revised March 2020)
      • Case

      SAP: Branding in the Digital Age

      By: Das Narayandas and Amram Migdal
      By 2017, digital, social, and mobile technologies were rapidly changing the way many of SAP’s traditional customers did business over the last decade. In response to this trend, SAP had acquired companies with capabilities in e-commerce, human capital, workforce... View Details
      Keywords: Brand Positioning; Marketing; Sales; Brands and Branding; Strategy; Technology Industry
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      Narayandas, Das, and Amram Migdal. "SAP: Branding in the Digital Age." Harvard Business School Case 518-058, January 2018. (Revised March 2020.)
      • January 2018
      • Case

      Viacom: Democratization of Data Science

      By: Shane Greenstein and Christine Snively
      In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would... View Details
      Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning
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      Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
      • January 2018 (Revised January 2020)
      • Case

      STRIVR: Changing the Game in Virtual Reality

      By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson
      The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas. View Details
      Keywords: Virtual Reality; Strivr; Internet Of Things; Football; Retail; Training; Startup; Start-up; Start-up Growth; "Sports Organizations,; Experiential Marketing; Business Startups; Technological Innovation; Sports; Information Infrastructure; Applications and Software; Digital Platforms; Technology Adoption; Technology Industry; Technology Industry; Technology Industry; United States
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      Lal, Rajiv, Matt Denison, Robert Higgins, and Scott Johnson. "STRIVR: Changing the Game in Virtual Reality." Harvard Business School Case 518-048, January 2018. (Revised January 2020.)
      • Article

      Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

      By: John A. Deighton
      The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and Google... View Details
      Keywords: Data Science; Digital Marketing; Marketing; Internet and the Web; Analytics and Data Science; Disruption
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      Deighton, John A. "Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies." Journal of Advertising Research 57, no. 4 (December 2017): 357–361.
      • November 2017
      • Case

      iRobot: Moving Beyond the Roomba

      By: Rajiv Lal and Scott Johnson
      The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details
      Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States
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      Lal, Rajiv, and Scott Johnson. "iRobot: Moving Beyond the Roomba." Harvard Business School Case 518-055, November 2017.
      • November 2017
      • Case

      The Digital Factory – Siemens: Electronic Works Amberg

      By: Rajiv Lal and Scott F. Johnson
      The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details
      Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Technology Industry; Technology Industry; Technology Industry; Germany
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      Lal, Rajiv, and Scott F. Johnson. "The Digital Factory – Siemens: Electronic Works Amberg." Harvard Business School Case 518-054, November 2017.
      • November 7, 2017
      • Article

      Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

      By: Reto Hofstetter, Roland Rüppell and Leslie John
      With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details
      Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media
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      Hofstetter, Reto, Roland Rüppell, and Leslie John. "Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions." Proceedings of the National Academy of Sciences 114, no. 45 (November 7, 2017).
      • Article

      Why Every Organization Needs an Augmented Reality Strategy

      By: Michael E. Porter and James E. Heppelmann
      While the physical world is three-dimensional, most data is trapped on two-dimensional pages and screens. This gulf between the real and digital worlds prevents us from fully exploiting the volumes of information now available to us. Augmented reality (AR), a set of... View Details
      Keywords: Technological Innovation; Innovation Strategy; Organizational Change and Adaptation; Performance Effectiveness
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      Porter, Michael E., and James E. Heppelmann. "Why Every Organization Needs an Augmented Reality Strategy." Harvard Business Review 95, no. 6 (November–December 2017): 46–57.
      • October 2017 (Revised April 2019)
      • Case

      Eastern Bank: Innovating Through Eastern Labs

      By: Karen Mills, Dennis Campbell and Aaron Mukerjee
      Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details
      Keywords: Banks and Banking; Technological Innovation; Entrepreneurship; Management
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      Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Case 318-068, October 2017. (Revised April 2019.)
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