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June 1998 (Revised September 1998)
Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details

Keywords: Consumer Behavior; Brands and Branding

15 Mar 2019
News

How the modern office is killing our creativity

26 Oct 2021
Research & Ideas

What Companies Want Most in a CEO: A Good Listener

studied searches primarily conducted on behalf of companies with 1,500 to 55,000 employees in a variety of industries, including manufacturing, finance, insurance, real estate, retail, and information technology. United States companies... View Details

Keywords: by Jay Fitzgerald

September 2019 (Revised December 2019)
Case

Google: To TVC or Not to TVC?

By: William R. Kerr and Carl Kreitzberg

In late 2018, evidence emerged that many of Google’s temporary help agency workers, vendors, and independent contractors (“TVCs”) were unhappy with the company. TVCs, who reportedly made up 49.95% of Google’s 170,000-person global workforce, had raised concerns of... View Details

Web

Guides to Archival Collections – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

research materials, progress reports, and other documentation associated with the Hawthorne Studies in both paper-based and microform records. The materials contain information on overall organization, methodology, and particular test... View Details

17 Dec 2018
Research & Ideas

Women Receive Harsher Punishment at Work Than Men

authorized by the United States government to monitor financial firms. The data included all employment information for financial advisors from 2005 to 2015, including when employees were hired, when they left each firm, and whether they... View Details

Keywords: by Michael Blanding; Financial Services

09 Feb 2023
Blog Post

The Sixth Year of Short Intensive Programs (SIPs) at HBS

field, Africa Rising offered a big picture understanding of the continent, and the ways in which its past informs the present. At the same time, the course took deep, vertical looks at both the differences and nuances that render Africa... View Details

Web

Career Networking - Alumni

impact on day one. Watch Full Series Part 14: Managing Transition All of this time and hard work will hopefully yield the attractive offer you have been seeking. The time has come to inform your current employer of your intentions. Watch... View Details

Web

Accounting & Management Awards & Honors - Faculty & Research

Gerardo Pérez-Cavazos and Caspar David Peter. Jonas Heese : Runner-up for the 2022 International Corporate Governance Society (ICGS) Annual Conference Best Paper Award for “Does Information Technology Reduce Corporate Misconduct?” with... View Details

October 2002 (Revised December 2003)
Case

eShip-4U

By: Roy D. Shapiro and Timothy M. Laseter

eShip is a small Israeli start-up with a potentially exciting new concept for the residential package-delivery value chain--the Automatic Delivery Machine (ADM). Much like today's ubiquitous ATMs, ADMs would allow consumers to have parcels delivered to a nearby ADM... View Details

Keywords: Business Startups; Business Model; Service Operations; Logistics; Corporate Strategy; Information Technology; Competitive Strategy; Value Creation; Saving; Innovation and Invention; Transportation Industry; Service Industry; Shipping Industry; Israel; United States

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

01 Dec 2023
News

In My Humble Opinion: Plugged In

companies. A self-described latchkey kid raised in rural Ohio by a single parent, Lambert says her ascent was not an obvious trajectory. “There aren’t many mentors for women or people of color in technology or venture capital,” observes Lambert, who majored in... View Details

Keywords: Deborah Blagg

January 2010 (Revised April 2011)
Case

Google Inc.

By: Benjamin Edelman and Thomas R. Eisenmann

Describes Google's history, business model, governance structure, corporate culture, and processes for managing innovation. Reviews Google's recent strategic initiatives and the threats they pose to Yahoo, Microsoft, and others. Asks what Google should do next. One... View Details

Keywords: Digital Marketing; Business Model; Growth and Development Strategy; Network Effects; Mission and Purpose; Expansion; Internet and the Web; Information Technology Industry

April 2021
Case

Transforming BlackBerry: From Smartphones to Software

By: Ranjay Gulati and Nicole Tempest Keller

On the verge of failure, BlackBerry brought in John Chen as CEO in 2013 to orchestrate a bold turnaround of the company. Once an iconic leader in the smartphone market, BlackBerry was best known for its tactile QWERTY keyboard, strong security, and a focus on business... View Details

Keywords: Pivot; Managing Change; Turnaround; Smartphone; Change Management; Leading Change; Transformation; Organizational Change and Adaptation; Digital Platforms; Change; Information Infrastructure; Applications and Software; Competitive Strategy; Cybersecurity; Technology Industry; Transportation Industry; Canada

May 2012 (Revised August 2012)
Case

Apple Inc. in 2012

By: David B. Yoffie and Penelope Rossano

On October 5, 2011, Steve Jobs tragically died of cancer. The recently retired CEO of Apple Inc. was a legend: he had changed Apple from a company near bankruptcy to one of the largest and most profitable companies in the world. Moreover, he had revolutionized several... View Details

Keywords: Competition; Market Positioning; Strategic Planning; Technology; Computer Industry; Strategy Implementation; Consumer Electronics; Telecommunications; Information Infrastructure; Innovation and Invention; Competitive Strategy; Leadership; Product Positioning; Telecommunications Industry; Consumer Products Industry; Electronics Industry

06 Aug 2020
Blog Post

My HBS Financial Aid Story: Why I Chose to Invest in My Future

level, it felt exploitative to use our circumstances as a reason to ask for more funding. In my financial aid application, I shared details about my finances that, at the time, I debated whether to include. To my surprise, my financial aid representative at HBS not... View Details

28 Mar 2016
Research & Ideas

What's a Boss Worth?

chain of command—not just upper managers or C-level executives—can have on worker performance. “If you recognize that,” says Stanton, “it should inform how you recruit people, promote people, and structure trial periods.” Especially in... View Details

Keywords: by Michael Blanding; Service

2023
Working Paper

In-Context Unlearning: Language Models as Few Shot Unlearners

By: Martin Pawelczyk, Seth Neel and Himabindu Lakkaraju

Machine unlearning, the study of efficiently removing the impact of specific training points on the trained model, has garnered increased attention of late, driven by the need to comply with privacy regulations like the Right to be Forgotten. Although unlearning is... View Details

Keywords: AI and Machine Learning; Copyright; Information