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- November 2022 (Revised February 2024)
- Case
The Globalization of Manchester City Football Group
By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein
This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details
Keywords: Business Ventures; Acquisition; Business Conglomerates; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Globalized Markets and Industries; Markets; Demand and Consumers; Marketing; Brands and Branding; Organizations; Organizational Change and Adaptation; Sports; Strategy; Competition; Competitive Advantage; Diversification; Expansion; Sports Industry; Europe; United Kingdom; England; South America; Brazil
Roche, Maria P., Tiona Zuzul, Exequiel Hernandez, and Amy Klopfenstein. "The Globalization of Manchester City Football Group." Harvard Business School Case 723-391, November 2022. (Revised February 2024.)
- 08 Jul 2019
- Research & Ideas
Are Paywalls Saving Newspapers?
components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can increase overall sales, often by... View Details
- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
strong, jobs have been created across the board, at least in the United States, and we haven’t seen any shrinkage in jobs. But what will happen when the next recession hits? When companies find they can do jobs faster by deploying... View Details
Keywords: by Dina Gerdeman
- 01 Nov 2016
- First Look
First Look - November 1, 2016
it comes not from mimicking competitors' best practices, but from seeing functional connections—choices that are part of a connected whole. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51850 October 11, 2016 Proceedings of the National Academy of... View Details
Keywords: Sean Silverthorne
- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees The coronavirus challenge demands an organization-wide, honest conversation that... View Details
Keywords: by Dina Gerdeman
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- 08 Nov 2016
- First Look
November 8, 2016
presents a set of guidelines for excellence in the pursuit of transformational policy reforms. It includes detailed case studies from Australia, China, Europe, New Zealand, Southeast Asia, and the United States. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
deficit spending send the signal that demand will increase, and thus both aim to break the cycle of negative expectations about the economy. Q: What's a good way to think about foreign direct investment in the View Details
Keywords: by Sean Silverthorne
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
pandemic. An increase in risk perception makes consumers more willing to pay for safety features, which, in turn, provides producers greater incentives to develop and commercialize technologies that address consumers' demands for safety.... View Details
Keywords: by Hong Luo and Alberto Galasso
- 08 Nov 2022
- Research & Ideas
How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate
Efforts to restrict women’s sexual behavior date back centuries in virtually every region of the world. Now, the end of Roe v. Wade in the United States has returned such limitations on women to the contemporary spotlight. Yet, the desire... View Details
Keywords: by Kara Baskin
- Article
Red Light States: Who Buys Online Adult Entertainment?
By: Benjamin Edelman
This paper studies the adult online entertainment industry, particularly the consumption side of the market. In particular, it focuses on the demographics and consumption patterns of those who subscribe to adult entertainment websites. On the surface, this business... View Details
Keywords: Online Technology; Segmentation; Film Entertainment; Demographics; Web Sites; Competition; Governing Rules, Regulations, and Reforms; Demand and Consumers; Legal Liability; Culture; Religion; Entertainment and Recreation Industry; United States
Edelman, Benjamin. "Red Light States: Who Buys Online Adult Entertainment?" Journal of Economic Perspectives 23, no. 1 (Winter 2009): 209–220.
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details
Keywords: by Dina Gerdeman
- 09 May 2023
- Research & Ideas
Where to Find Remote Work Now: 250 Million Job Postings Paint a Complex Picture
Remote work is here to stay—but not everywhere, and not in all companies. As the business world emerges from the pandemic, some companies are demanding a full return to the office. Others are embracing remote work options for their... View Details
Keywords: by Rachel Layne
- 17 Sep 2018
- Research & Ideas
Welcome to Retirement. Who Am I Now?
their work, so they’re searching for something to replace that work identity.” Over four years, the researchers conducted interviews and surveys of 120 professionals at three quite different companies located in different parts of the View Details
- 25 Sep 2019
- Research & Ideas
The Economic Cost of Physician Burnout
Physician burnout costs the United States health care industry $4.6 billion a year, a number that brings a new spotlight to an age-old problem. In a paper published in the journal Annals of Internal Medicine this past June, a research... View Details
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
2018 Chicago, IL: University of Chicago Press High-Skilled Migration to the United States and Its Economic Consequences By: Hanson, Gordon H., William R. Kerr, and Sarah Turner, eds. Abstract—Immigration policy is one of the most... View Details
Keywords: Dina Gerdeman
- 15 Dec 2003
- Research & Ideas
The New Global Business Manager
competitive by integrating activities and coordinating resources across national borders. At the same time, they also need to be sensitive and responsive to national differences in consumer tastes and government requirements, for example. Now these two View Details
Keywords: by Cynthia Churchwell
- 08 Aug 2005
- Research & Ideas
A Balanced Scorecard Approach To Measure Customer Profitability
unit times spent on these resources by specific activities for products, services, and customers. For example, if a customer support department has a cost of $70 per hour, and a particular transaction for a customer takes 24 minutes (0.4... View Details
Keywords: by Robert S. Kaplan
- April 2014 (Revised June 2015)
- Case
Making stickK Stick: The Business of Behavioral Economics
By: Leslie John, Michael Norton and Michael Norris
Email mking@hbs.edu for a courtesy copy.
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie, Michael Norton, and Michael Norris. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Case 514-019, April 2014. (Revised June 2015.) (request a courtesy copy.)