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  • All HBS Web  (5,054)
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  • March 2013 (Revised March 2015)
  • Case

iMatari

By: Joseph L. Badaracco and Matthew Preble
In late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only... View Details
Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East
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Badaracco, Joseph L., and Matthew Preble. "iMatari." Harvard Business School Case 313-083, March 2013. (Revised March 2015.)
  • June 2016
  • Case

Big Spaceship: The Evolving Agency

By: Boris Groysberg and Matthew G. Preble
This case discusses the evolution of Big Spaceship, an advertising and marketing agency, from a product-focused business to a relationship-oriented one as clients seek deeper and more meaningful long-term partnerships. The 15-year-old company had already evolved... View Details
Keywords: Digital Marketing; Advertising; Advertising Campaigns; Marketing; Organizational Structure; Organizational Design; Organizational Culture; Organizational Change and Adaptation; Social Media; Advertising Industry; United States; New York (city, NY)
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Groysberg, Boris, and Matthew G. Preble. "Big Spaceship: The Evolving Agency." Harvard Business School Case 416-003, June 2016.
  • November 2016 (Revised April 2018)
  • Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu
Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details
Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry
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Ofek, Elie, and Curtis Hsu. "reMarkable: e-Writing the Future." Harvard Business School Case 517-018, November 2016. (Revised April 2018.)
  • March 2015 (Revised June 2015)
  • Case

Medalogix

By: Richard G. Hamermesh and Matthew G. Preble
This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details
Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States
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Hamermesh, Richard G., and Matthew G. Preble. "Medalogix." Harvard Business School Case 815-116, March 2015. (Revised June 2015.)
  • 2011
  • Teaching Note

Beyondsoft Co., Ltd. (A) (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang
In the past two decades, along with China's rapidly growing economy and its integration into the world economic system, the Chinese software outsourcing industry has also risen from zero to being fairly significant in the world IT market. It is currently growing much... View Details
Keywords: Business Models; Competition; Competitive Strategy; Computer Software; Emerging Markets; Outsourcing; Strategy; China; Applications and Software; China
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McFarlan, F. Warren, Donghong Li, and Hong Zhang. "Beyondsoft Co., Ltd. (A) (TN)." Tsinghua University Teaching Note, 2011.
  • January 2014 (Revised June 2015)
  • Teaching Note

Amgen Inc: Pursuing Innovation and Imitation? (A), (B)

By: Ian Mackenzie
Keywords: Strategic Change; Biosimilars; Medical Biotechnology; Emerging Markets; Industry Structure; Uncertainty; Strategy Development; Implementation; Corporate Strategy; Pharmaceutical Industry; Biotechnology Industry; United States
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Mackenzie, Ian. "Amgen Inc: Pursuing Innovation and Imitation? (A), (B)." Harvard Business School Teaching Note 714-425, January 2014. (Revised June 2015.)
  • 4 Nov 2007 - 7 Nov 2007
  • Conference Presentation

From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry

By: Shon R. Hiatt and Wesley Sine
Keywords: Business Ventures; Society; Entrepreneurship; Food and Beverage Industry; United States
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Hiatt, Shon R., and Wesley Sine. "From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry." Paper presented at the INFORMS Annual Meeting, Seattle, WA, November 4–7, 2007.
  • 28 Jan 2015
  • Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

Republican presidential candidates, but the results could help many marketing teams decide how to allocate scarce resources between mass advertising and personal selling efforts, or, as the researchers call it, between the air war and the... View Details
Keywords: by Dina Gerdeman
  • 06 Jan 2003
  • What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

Summing Up Those with firsthand experience suggest, in response to this month's column, that few CEOs with a reason to be there can forego investment in China. However, there is a reason why involvement today is most likely to be as a customer of China's global... View Details
Keywords: by James Heskett
  • March 2015 (Revised September 2016)
  • Case

Terrapin Laboratory

By: Richard G. Hamermesh and Joseph B. Fuller
Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details
Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry
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Hamermesh, Richard G., and Joseph B. Fuller. "Terrapin Laboratory." Harvard Business School Case 315-098, March 2015. (Revised September 2016.)
  • Research Summary

Overview

My work assists small business entrepreneurs, and high-growth technology firms that serve them, to grow with technology and AI in emerging economies. View Details
Keywords: Economic Development; Experimentation; Environment; Entrepreneurship; Artificial Intelligence
  • November 2012
  • Case

The Universalization of L'Oréal

By: Rajiv Lal and Carin-Isabel Knoop
In 2010, half of the world's cosmetics sales came from the so-called emerging markets for the first time; L'Oréal opened three new subsidiaries, in Egypt, Pakistan, and Kazakhstan; and the Paris, France-based cosmetics and personal care powerhouse declared its... View Details
Keywords: Retailing; Marketing; Cosmetics Industry; L'Oreal; India; R&D; Globalization; Product Development; Research and Development; Emerging Markets; Retail Industry; Latin America; Asia; Middle East
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Lal, Rajiv, and Carin-Isabel Knoop. "The Universalization of L'Oréal." Harvard Business School Case 513-001, November 2012.
  • July 2009 (Revised December 2009)
  • Case

Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good

By: Rosabeth M. Kanter and Matthew Bird
James Musyoki, Lemmy Mutahi, and Ken Kariuki, all from East African Breweries Limited (EABL), a subsidiary of London-based Diageo, heard the disheartening news in the first week of December 2008. For the second time in six months, the Kenyan Finance Ministry had raised... View Details
Keywords: Change Management; Innovation and Management; Emerging Markets; Taxation; Price; Food and Beverage Industry; Kenya; United Kingdom
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Kanter, Rosabeth M., and Matthew Bird. "Diageo and East African Breweries Ltd.: Tapping New Markets for Social Good." Harvard Business School Case 310-010, July 2009. (Revised December 2009.)
  • April 1999
  • Teaching Note

Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2

By: Clayton M. Christensen
Provides instructors with an overview teaching note for the second module of the Managing Innovation course in which students explore the challenges and methods for defining and creating new markets for new technologies. In addition to summarizing each of the cases... View Details
Keywords: Disruption; Disruptive Innovation; Innovation and Management; Management Analysis, Tools, and Techniques; Emerging Markets; Planning; Problems and Challenges
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Christensen, Clayton M. "Finding New Markets for New and Disruptive Technologies: Managing Innovation, Overview Teaching Note for Module 2." Harvard Business School Teaching Note 699-164, April 1999.
  • March 2023
  • Teaching Note

Hikma Pharmaceuticals Governance Journey

By: Suraj Srinivasan and Jonah Goldberg
Teaching Note for HBS Case No. 318108. The case opens with Said Darwazah, chairman and CEO of Hikma Pharmaceuticals, the multinational generics company, anticipating the company’s 2017 AGM and reflecting on changes made over the previous year to address concerns... View Details
Keywords: Jordan; Emerging Market; Private Sector; For-profit Firms; Boards Of Directors; Pharmaceuticals; Remuneration; Shareholder Engagement; Corporate Governance; Governing and Advisory Boards; Business and Shareholder Relations; Executive Compensation; Business Growth and Maturation; Pharmaceutical Industry; Jordan
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Srinivasan, Suraj, and Jonah Goldberg. "Hikma Pharmaceuticals Governance Journey." Harvard Business School Teaching Note 123-078, March 2023.
  • June 2012
  • Case

Siemens AG: Key Account Management

By: Thomas Steenburgh, Michael Ahearne and Elena Corsi
The key account manager of an engineering company has to convince a department to give up important contracts. The German engineering company Siemens had set up a global key account management program since 2010. The key account manager of an emerging account had been... View Details
Keywords: Key Account Management; Commercialization; Marketing; Marketing Management; Engineering; Marketing Strategy; Customer Relationship Management; Profit; Problems and Challenges; Electronics Industry; Consumer Products Industry; Europe
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Steenburgh, Thomas, Michael Ahearne, and Elena Corsi. "Siemens AG: Key Account Management." Harvard Business School Case 512-110, June 2012.
  • Article

Early Stage Investing in Mexico: The Role of Angel Investors and Seed Capital Funds

By: Roberto Charvel
This articles does a review of newly formed seed capital structures, angel investors and their interaction with venture capital funds in Mexico. View Details
Keywords: Entrepreneurial Finance; Emerging Economies; Venture Capital; Entrepreneurship; Financial Services Industry; Latin America; Mexico
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Charvel, Roberto. "Early Stage Investing in Mexico: The Role of Angel Investors and Seed Capital Funds." Venture Equity Latin America 12, no. 15 (September 15, 2013).
  • October 2015 (Revised September 2016)
  • Case

The Transformation of Mudo

By: Anthony J. Mayo, Esel Çekin and Çiğdem Çelik
After 16 years in management consulting, Barış Karakullukçu left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate... View Details
Keywords: Leadership; Management Challenges; Emerging Market; Retail; Second-generation; Operational Efficiency; Performance Management; Corporate Culture; Growth; Leading Change; Family Business; Organizational Culture; Emerging Markets; Family Ownership; Transformation; Performance Improvement; Growth and Development Strategy; Retail Industry; Turkey
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Mayo, Anthony J., Esel Çekin, and Çiğdem Çelik. "The Transformation of Mudo." Harvard Business School Case 416-015, October 2015. (Revised September 2016.)
  • Winter 2002
  • Article

Private Equity in Latin America: The Mexican Case

By: Roberto Charvel and Juan Carlos de Yeregui
This article describes the private equity industry in Mexico from the late 1990's to the begining of the 2000's as well as gives a potential perspective for its coming years. View Details
Keywords: Emerging Economies; Latin America; Mexico; Developing Countries and Economies; Private Sector; Asset Management; Capital Markets; Venture Capital; Private Equity; Financial Services Industry; Latin America
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Charvel, Roberto, and Juan Carlos de Yeregui. "Private Equity in Latin America: The Mexican Case." Journal of Private Equity 6, no. 1 (Winter 2002): 30–41.
  • 25 Apr 2014
  • Research & Ideas

To Pay or Not to Pay: Argentina and the International Debt Market

and on future restructurings in general. In the current global environment, where trouble in emerging market economies is setting off worldwide alarms and stock market unease,... View Details
Keywords: by Laura Alfaro
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