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    • All HBS Web  (119,815)
      • Faculty Publications  (37,943)
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      • 2021
      • Report

      The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation

      By: John A. Deighton and Leora Kornfeld
      This research about the economic value of the Internet is conducted approximately every four years and highlights the importance of the internet ecosystem, which enables job creation and market-making opportunities. This highly valued, extensive piece of economic... View Details
      Keywords: Internet and the Web; Digital Marketing; Innovation and Invention; Communication Technology; Social Media; Advertising; Value; Brands and Branding
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      Deighton, John A., and Leora Kornfeld. "The Economic Impact of the Market-Making Internet Advertising, Content, Commerce, and Innovation." Report, Interactive Advertising Bureau (IAB), New York, October 2021.
      • October 2021
      • Case

      Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)

      By: James K. Sebenius and Alex Green
      When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
      Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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      Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (A)." Harvard Business School Case 922-012, October 2021.
      • October 2021
      • Supplement

      Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)

      By: James K. Sebenius and Alex Green
      When Desirée (“Des”) Stolar’s wool sweater shrank two sizes, the Harvard Business School student worked with classmates to develop a solution that both fixed her problem and launched Unshrinkit, a successful consumer goods company with a widely-available product for... View Details
      Keywords: Bargaining; Startups; Negotiation; Contracts; Negotiation Tactics; Entrepreneurship; Business Startups; Strategy; Consumer Products Industry
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      Sebenius, James K., and Alex Green. "Unshrinking the Pie: Desirée Stolar's Negotiation Saga (B)." Harvard Business School Supplement 922-013, October 2021.
      • Article

      A Novel Framework for Reputation-Based Systems

      By: Jad Esber and Scott Duke Kominers
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      Esber, Jad, and Scott Duke Kominers. "A Novel Framework for Reputation-Based Systems." Future (September 30, 2021).
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur." Harvard Business School Multimedia/Video Supplement 521-710, September 2021.
      • September 2021
      • Supplement

      Christo and Jeanne-Claude: The Art of the Entrepreneur (B)

      By: Rohit Deshpandé and Henry McGee
      The case supplement videos are intended for students to view, along with the written case, before class. View Details
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      Deshpandé, Rohit, and Henry McGee. "Christo and Jeanne-Claude: The Art of the Entrepreneur (B)." Harvard Business School Multimedia/Video Supplement 521-711, September 2021.
      • September 30, 2021
      • Article

      How to Build a Life: A Profession Is Not a Personality

      By: Arthur C. Brooks
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      Brooks, Arthur C. "How to Build a Life: A Profession Is Not a Personality." The Atlantic (September 30, 2021).
      • September 2021
      • Supplement

      Interview with Julio Bruno (Time Out)

      By: Eva Ascarza
      Video supplement for HBS Case No. 520-128. View Details
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      Ascarza, Eva. "Interview with Julio Bruno (Time Out)." Harvard Business School Multimedia/Video Supplement 522-707, September 2021.
      • September 2021
      • Teaching Note

      Merging American Airlines and US Airways (A) and (B)

      By: David G. Fubini, Patrick Sanguineti and Carin-Isabel Knoop
      This teaching note provides recommendations for instructors interested in teaching the cases "Merging American Airlines and US Airways" (A) and (B) (HBS nos. 417-054 and 418-036), including both one-day and two-day teaching options. View Details
      Keywords: Merger Integration; Mergers And Acquisitions
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      Fubini, David G., Patrick Sanguineti, and Carin-Isabel Knoop. "Merging American Airlines and US Airways (A) and (B)." Harvard Business School Teaching Note 422-036, September 2021.
      • September 2021 (Revised October 2021)
      • Teaching Note

      Project Restart: Deciding the Future of English Football

      By: Nour Kteily and Deepak Malhotra
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      Kteily, Nour, and Deepak Malhotra. "Project Restart: Deciding the Future of English Football." Harvard Business School Teaching Note 922-015, September 2021. (Revised October 2021.)
      • September 2021
      • Case

      TAV Airports: Acquiring Almaty International

      By: Juan Alcácer and Esel Çekin
      The case opens in April 2020 with Sani Şener, CEO of TAV Airports, a vertically integrated regional airport operator headquartered in Istanbul, Turkey, and his team discussing the pending acquisition of the Almaty International Airport in Kazakhstan. The company had... View Details
      Keywords: Airports; COVID-19 Pandemic; Strategy; Mergers and Acquisitions; Bids and Bidding; Air Transportation Industry; Central Asia; Turkey
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      Alcácer, Juan, and Esel Çekin. "TAV Airports: Acquiring Almaty International." Harvard Business School Case 722-367, September 2021.
      • September 2021 (Revised March 2024)
      • Case

      Tesla in 2023: 'Electrified' Competition

      By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
      Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details
      Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry
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      Van den Steen, Eric, Ramon Casadesus-Masanell, and Karen Elterman. "Tesla in 2023: 'Electrified' Competition." Harvard Business School Case 722-375, September 2021. (Revised March 2024.)
      • September 2021 (Revised February 2025)
      • Case

      Haidilao: Changing Your Future with Your Own Hands

      By: Dennis Campbell, Yuan Zou and Shu Lin
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      Campbell, Dennis, Yuan Zou, and Shu Lin. "Haidilao: Changing Your Future with Your Own Hands." Harvard Business School Case 122-031, September 2021. (Revised February 2025.)
      • September 2021 (Revised March 2022)
      • Case

      Katie Couric Media: Landing the First Client

      By: N. Louis Shipley and William R. Kerr
      In May 2018, celebrated journalist Katie Couric and her husband, John Molner, had recently launched a full-service media firm called Katie Couric Media (KCM). Couric treasured the opportunity to address important social issues like gender equality, environmental... View Details
      Keywords: Customer Acquisition; Subscription Model; Entrepreneurship; Business Startups; Media; Customers; Acquisition; Social Issues; Brands and Branding; Media and Broadcasting Industry
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      Shipley, N. Louis, and William R. Kerr. "Katie Couric Media: Landing the First Client." Harvard Business School Case 822-011, September 2021. (Revised March 2022.)
      • September 2021 (Revised October 2021)
      • Teaching Note

      Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A) & (B)

      By: Nour Kteily and Deepak Malhotra
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      Kteily, Nour, and Deepak Malhotra. "Trouble at Basecamp: Managing Politics, Polarization, and Conflict in the Workplace (A) & (B)." Harvard Business School Teaching Note 922-022, September 2021. (Revised October 2021.)
      • September 2021
      • Teaching Note

      Vignettes on Professional Service Firm Governance

      By: David G. Fubini, Suraj Srinivasan and Li-Kuan Ni
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      Fubini, David G., Suraj Srinivasan, and Li-Kuan Ni. "Vignettes on Professional Service Firm Governance." Harvard Business School Teaching Note 122-025, September 2021.
      • September 2021
      • Case

      Vignettes on Professional Service Firm Governance

      By: David G. Fubini, Suraj Srinivasan and Li-Kuan Ni
      The two vignettes within “Vignettes on Professional Service Firm Governance” (HBS No. 122-024) present various issues relating to governance in professional service firms (“PSFs”). In the first, the Managing Director of a U.S. consulting firm contemplates whether to... View Details
      Keywords: Consulting Firms; Professional Services; Board Of Directors; Professional Service; Global Firm; Executive Leadership; Globalized Firms and Management; Private Equity; Governing and Advisory Boards; Global Strategy; Corporate Governance; Governance Controls; Leadership Development; Leading Change; Emerging Markets; Strategic Planning; Partners and Partnerships; Service Industry; United States; India
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      Fubini, David G., Suraj Srinivasan, and Li-Kuan Ni. "Vignettes on Professional Service Firm Governance." Harvard Business School Case 122-024, September 2021.
      • September 28, 2021
      • Article

      12 Questions About Hybrid Work, Answered

      By: Tsedal Neeley
      As we move into the next phase of the pandemic, companies are grappling with whether and how to bring their employees back into the office after working from home extensively. According to multiple surveys, most people want a mix of in-person and remote work, and some... View Details
      Keywords: COVID-19 Pandemic; Remote Work; Transition; Employees; Job Design and Levels; Organizational Structure
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      Neeley, Tsedal. "12 Questions About Hybrid Work, Answered." Harvard Business Review (website) (September 28, 2021).
      • September 28, 2021
      • Editorial

      A Guide to Implementing the 4-Day Workweek

      By: A.V. Whillans and Charlotte Lockhart
      As organizations continue to explore a variety of flexible work options, one promising avenue is the four-day workweek: The standard 40 hours per week is reduced to 32 hours, with the same pay and the same productivity expectations. Research suggests reducing hours can... View Details
      Keywords: Workweek; Stress; Employees; Health; Performance Productivity; Organizational Change and Adaptation
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      Whillans, A.V., and Charlotte Lockhart. "A Guide to Implementing the 4-Day Workweek." Harvard Business Review (website) (September 28, 2021).
      • September 2021 (Revised November 2022)
      • Case

      Topgolf International (A): Architecting the Product Portfolio

      By: Robert J. Dolan
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      Dolan, Robert J. "Topgolf International (A): Architecting the Product Portfolio." Harvard Business School Case 522-019, September 2021. (Revised November 2022.)
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