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      • Faculty Publications  (2,901)

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      • 2022
      • Article

      Open or Closed? Your Mind, Your Decision!

      By: Gerald Zaltman
      The marketing profession faces challenging times. The shelf life for decisions and the half-life of the knowledge used, are becoming shorter and shorter while the problems addressed are becoming messier. Fortunately, the emergence of what I call the “prosthetic age” is... View Details
      Keywords: Marketing; Information; Cognition and Thinking; Innovation and Invention
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      Zaltman, Gerald. "Open or Closed? Your Mind, Your Decision!" Special Issue on Reflections of Eminent Marketing Scholars. Foundations and Trends® in Marketing 16, nos. 1-2 (2022): 300–307.
      • March 2022 (Revised December 2022)
      • Case

      Perch

      By: Jeffrey F. Rayport, Stacy Straaberg and Julia Kelley
      In May 2021, Perch CEO Chris Bell needed to decide whether his e-commerce aggregator company, which bought and scaled Amazon Marketplace brands, should acquire up to three acquisition targets. The prospective acquisitions, Web Deals Direct, HomeCo, and Future Brands,... View Details
      Keywords: Business Ventures; Acquisition; Business Growth and Maturation; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Management; Growth and Development Strategy; Strategy; Business Strategy; Integration; E-commerce; Consumer Products Industry; Retail Industry; Technology Industry; North America; United States; Massachusetts; Boston; California; Asia; Philippines
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      Rayport, Jeffrey F., Stacy Straaberg, and Julia Kelley. "Perch." Harvard Business School Case 822-087, March 2022. (Revised December 2022.)
      • March 2022
      • Article

      Sensitivity Analysis of Agent-based Models: A New Protocol

      By: Emanuele Borgonovo, Marco Pangallo, Jan Rivkin, Leonardo Rizzo and Nicolaj Siggelkow
      Agent-based models (ABMs) are increasingly used in the management sciences. Though useful, ABMs are often critiqued: it is hard to discern why they produce the results they do and whether other assumptions would yield similar results. To help researchers address such... View Details
      Keywords: Agent-based Modeling; Sensitivity Analysis; Design Of Experiments; Total Order Sensitivity Indices; Organizations; Behavior; Decision Making; Mathematical Methods
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      Borgonovo, Emanuele, Marco Pangallo, Jan Rivkin, Leonardo Rizzo, and Nicolaj Siggelkow. "Sensitivity Analysis of Agent-based Models: A New Protocol." Computational and Mathematical Organization Theory 28, no. 1 (March 2022): 52–94.
      • Article

      The Messy but Essential Pursuit of Purpose

      By: Ranjay Gulati
      Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven... View Details
      Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making
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      Gulati, Ranjay. "The Messy but Essential Pursuit of Purpose." Harvard Business Review 100, no. 2 (March–April 2022): 45–55.
      • Article

      Use Purpose to Transform Your Workplace

      By: Leena Nair, Nick Dalton, Patrick Hull and William Kerr
      Is keeping pace with the future of work incompatible with using purpose to guide the organization? Unilever is stretching its well-known commitment to purpose for a new and daunting challenge—the transformation of its workforce of more than 149,000 employees. Its... View Details
      Keywords: Future Of Work; Purpose; Unilever; Organizations; Mission and Purpose; Talent and Talent Management; Transition; Decision Making; Transformation
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      Nair, Leena, Nick Dalton, Patrick Hull, and William Kerr. "Use Purpose to Transform Your Workplace." Harvard Business Review 100, no. 2 (March–April 2022): 52–55.
      • February 2022 (Revised June 2022)
      • Case

      Resident 2020

      By: Jeffrey F. Rayport and Thomas O. Jones
      Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
      Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
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      Rayport, Jeffrey F., and Thomas O. Jones. "Resident 2020." Harvard Business School Case 822-114, February 2022. (Revised June 2022.)
      • February 2022 (Revised May 2022)
      • Case

      Jaypee Infratech and the Indian Bankruptcy Code

      By: Kristin Mugford, William Vrattos and Radhika Kak
      In 2016, India passed a new bankruptcy law (IBC) to counter a brewing bank crisis and increased corporate distress. Homebuilder Jaypee Infratech, one of India largest distressed companies (the “dirty dozen”) began restructuring under the IBC in 2017. Two years later,... View Details
      Keywords: Restructuring; Decisions; Judgments; Voting; Developing Countries and Economies; Financial Crisis; Public Sector; Asset Pricing; Borrowing and Debt; Corporate Finance; Credit; Insolvency and Bankruptcy; Debt Securities; Bonds; Investment Return; Price; Government Legislation; Laws and Statutes; Bids and Bidding; Business and Stakeholder Relations; Risk and Uncertainty; Valuation; Real Estate Industry; India; Delhi
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      Mugford, Kristin, William Vrattos, and Radhika Kak. "Jaypee Infratech and the Indian Bankruptcy Code." Harvard Business School Case 222-071, February 2022. (Revised May 2022.)
      • February 2022
      • Case

      CityScore: Big Data Comes to Boston

      By: Boris Groysberg and Sarah L. Abbott
      In 2016, Martin “Marty” Walsh, the Mayor of Boston, introduced CityScore, a data dashboard that measured the city’s progress across a range of metrics. The dashboard was updated daily and publicly available. The mayor frequently discussed the CityScore targets in... View Details
      Keywords: Analytics and Data Science; Government Administration; Leadership; Transformation; City; Measurement and Metrics; Public Administration Industry; Boston; United States
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      Groysberg, Boris, and Sarah L. Abbott. "CityScore: Big Data Comes to Boston." Harvard Business School Case 422-050, February 2022.
      • February 2022
      • Case

      Leading The UK Vaccine Task Force

      By: Amy C. Edmondson and Claudia Pienica
      This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given... View Details
      Keywords: COVID-19; Vaccine; Government; Health Pandemics; Health Care and Treatment; Science; Innovation and Invention; Groups and Teams; Leadership; Decision Making; Government and Politics; Health; Innovation and Management; Governance; Change; Government Administration; Health Industry; Financial Services Industry; Public Administration Industry; Europe; United Kingdom
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      Edmondson, Amy C., and Claudia Pienica. "Leading The UK Vaccine Task Force." Harvard Business School Case 622-079, February 2022.
      • February 2022
      • Module Note

      Behavioral Economics and Choice Architecture

      By: John Beshears
      This module note for instructors describes a module on the design of choice architecture solutions to organizational problems. View Details
      Keywords: Behavioral Economics; Choice Architecture; Organizations; Problems and Challenges; Decision Choices and Conditions; Economics
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      Beshears, John. "Behavioral Economics and Choice Architecture." Harvard Business School Module Note 922-029, February 2022.
      • February 15, 2022
      • Article

      How Managers Can Build a Culture of Experimentation

      By: Frank V. Cespedes and Neil Hoyne
      Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details
      Keywords: Experimentation; Management; Decision Making
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      Cespedes, Frank V., and Neil Hoyne. "How Managers Can Build a Culture of Experimentation." Harvard Business Review Digital Articles (February 15, 2022).
      • February 2022 (Revised January 2024)
      • Supplement

      Winning Business at Russell Reynolds (C)

      By: Ethan Bernstein and Cara Mazzucco
      In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
      Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
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      Bernstein, Ethan, and Cara Mazzucco. "Winning Business at Russell Reynolds (C)." Harvard Business School Spreadsheet Supplement 422-703, February 2022. (Revised January 2024.)
      • February 2022
      • Technical Note

      Ethical Analysis: Fairness

      By: Nien-hê Hsieh
      Concerns about fairness can arise across a wide range of contexts. They include the treatment of others, how much things cost, how much workers are paid, the outcome of a decision, and how we assign benefits and burdens across individuals. What counts as fair in a... View Details
      Keywords: Fairness; Management Practices and Processes; Decision Choices and Conditions
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      Hsieh, Nien-hê. "Ethical Analysis: Fairness." Harvard Business School Technical Note 322-097, February 2022.
      • 2022
      • Working Paper

      The Disagreement Problem in Explainable Machine Learning: A Practitioner's Perspective

      By: Satyapriya Krishna, Tessa Han, Alex Gu, Javin Pombra, Shahin Jabbari, Steven Wu and Himabindu Lakkaraju
      As various post hoc explanation methods are increasingly being leveraged to explain complex models in high-stakes settings, it becomes critical to develop a deeper understanding of if and when the explanations output by these methods disagree with each other, and how... View Details
      Keywords: AI and Machine Learning; Analytics and Data Science; Mathematical Methods
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      Krishna, Satyapriya, Tessa Han, Alex Gu, Javin Pombra, Shahin Jabbari, Steven Wu, and Himabindu Lakkaraju. "The Disagreement Problem in Explainable Machine Learning: A Practitioner's Perspective." Working Paper, 2022.
      • January–February 2022
      • Article

      Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion

      By: Ryan Allen and Prithwiraj Choudhury
      How does a knowledge worker’s level of domain experience affect their algorithm-augmented work performance? We propose and test theoretical predictions that domain experience has countervailing effects on algorithm-augmented performance: on one hand, domain experience... View Details
      Keywords: Automation; Domain Experience; Algorithmic Aversion; Experts; Algorithms; Machine Learning; Future Of Work; Employees; Experience and Expertise; Decision Making; Performance
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      Allen, Ryan, and Prithwiraj Choudhury. "Algorithm-Augmented Work and Domain Experience: The Countervailing Forces of Ability and Aversion." Organization Science 33, no. 1 (January–February 2022): 149–169. ("Best PhD Student Paper" at SMS conference 2020.)
      • February 2022 (Revised November 2022)
      • Case

      Nuritas

      By: Mitchell Weiss, Satish Tadikonda, Vincent Dessain and Emer Moloney
      Nora Khaldi had built a technology “to unlock the power of nature” in the service of extending human lifespan and improving health, and now in April 2020 was debating telling her Board of Directors she wanted to put on ice some of her discoveries. Nuritas, the company... View Details
      Keywords: Cash Burn; Cash Flow Analysis; Pharmaceutical Companies; Founder; Artificial Intelligence; AI; Entrepreneurship; Health Testing and Trials; Health Care and Treatment; Decision Making; Market Entry and Exit; AI and Machine Learning; Pharmaceutical Industry
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      Weiss, Mitchell, Satish Tadikonda, Vincent Dessain, and Emer Moloney. "Nuritas." Harvard Business School Case 822-080, February 2022. (Revised November 2022.)
      • January 2022 (Revised February 2022)
      • Teaching Note

      Universal During COVID: The Future of Theatrical Windows

      By: Hong Luo, Henry McGee and Carol Lin
      The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC... View Details
      Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Entertainment and Recreation Industry; Media and Broadcasting Industry
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      Luo, Hong, Henry McGee, and Carol Lin. "Universal During COVID: The Future of Theatrical Windows." Harvard Business School Teaching Note 722-420, January 2022. (Revised February 2022.)
      • January 2022
      • Case

      FIFA and The World Cup: The Future of Football

      By: Anita Elberse, Oliver Band and Howard Johnson
      Should FIFA host its biggest event—the FIFA World Cup—every two years instead of every four, as it has been doing since the event’s inception in the 1930s? In September 2021, Gianni Infantino, the president of the International Federation of Association Football... View Details
      Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Development; Globalization; Marketing; Strategy; General Management; Governance; Decision Making; Governing and Advisory Boards; Problems and Challenges; Brands and Branding; Sports Industry; Entertainment and Recreation Industry
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      Elberse, Anita, Oliver Band, and Howard Johnson. "FIFA and The World Cup: The Future of Football." Harvard Business School Case 522-076, January 2022.
      • January 2022 (Revised January 2024)
      • Case

      ReNew Power: Leading the Energy Transition in India

      By: Gunnar Trumbull and Malini Sen
      Founder-CEO of one of India’s largest clean energy companies, ReNew Power, which develops, builds, and operates utility-scale wind and solar energy projects, has to decide the way forward for the company as the country and the world stand poised at the cusp of an... View Details
      Keywords: Energy Generation; Renewable Energy; Energy Sources; Entrepreneurship; Private Equity; Initial Public Offering; Forecasting and Prediction; Trends; Transformation; Private Ownership; Environmental Sustainability; Energy Industry; India; Asia
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      Trumbull, Gunnar, and Malini Sen. "ReNew Power: Leading the Energy Transition in India." Harvard Business School Case 722-028, January 2022. (Revised January 2024.)
      • January 2022
      • Technical Note

      Introduction to Capital Structure Analytics

      By: Samuel Antill and Ted Berk
      This technical note provides an overview of key analytical approaches that are useful in assessing the appropriateness of a firm’s capital structure and funding plan. This note introduces basic quantitative tools and metrics that are commonly used as inputs to this... View Details
      Keywords: Budgets and Budgeting; Business Plan; Forecasting and Prediction; Borrowing and Debt; Corporate Finance; Capital Structure; Cash Flow; Financial Liquidity; Financial Management; Financing and Loans
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      Antill, Samuel, and Ted Berk. "Introduction to Capital Structure Analytics." Harvard Business School Technical Note 222-061, January 2022.
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