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  • All HBS Web  (848)
    • People  (4)
    • News  (215)
    • Research  (491)
    • Multimedia  (14)
  • Faculty Publications  (306)

Show Results For

  • All HBS Web  (848)
    • People  (4)
    • News  (215)
    • Research  (491)
    • Multimedia  (14)
  • Faculty Publications  (306)
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  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
  • February 2024
  • Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Fashion Industry; Fashion Industry; Fashion Industry; United States
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Zhang, Shunyuan, and Sunil Gupta. "UGG Steps into the Metaverse." Harvard Business School Teaching Note 524-075, February 2024.
  • April 2021 (Revised July 2021)
  • Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Fashion Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
  • March 2006 (Revised November 2006)
  • Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio
In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details
Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Fashion Industry; Lesotho
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Abdelal, Rawi E., Regina M. Abrami, Noel Maurer, and Aldo Musacchio. "The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry." Harvard Business School Case 706-043, March 2006. (Revised November 2006.)
  • 20 Dec 2016
  • Research & Ideas

The 10 Most Popular 'Cold Call' Podcasts

fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon.     Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union... View Details
Keywords: Re: Multiple Faculty
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

the function, Miner said. "A lot of people buy phones today for fashion purposes," he said, noting that his own Motorola Razr phone, one of the hottest-selling on the market, is great on looks, but has a clunky user interface.... View Details
Keywords: by Sean Silverthorne
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407062 Liz Claiborne and the New Working Woman Harvard Business School Case 407-060 At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion... View Details
Keywords: Martha Lagace
  • 25 Oct 2016
  • First Look

October 25, 2016

growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
  • 14 Nov 2005
  • Research & Ideas

How Can Start Ups Grow?

location. A new fashion designer in France aspires to set up shop in Paris rather than Lyons because of the cachet associated with being a fashion designer in Paris. So in some cases the location of a new... View Details
Keywords: by Sarah Jane Gilbert; Advertising
  • August 2018 (Revised May 2019)
  • Case

Rev. Georgiette Morgan-Thomas & The American Hat Factory

By: Steven Rogers and Ariel Rogers
On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details
Keywords: Millinery; Factory; B-to-B; B-to-C; Women's Hats; Crowns; Brims; Hat Maker; Custom; Wholesale; Arts; Buildings and Facilities; Business Ventures; Mergers and Acquisitions; Financial Crisis; Business History; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Pennsylvania
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Rogers, Steven, and Ariel Rogers. "Rev. Georgiette Morgan-Thomas & The American Hat Factory." Harvard Business School Case 319-009, August 2018. (Revised May 2019.)
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be View Details
Keywords: by Michael Blanding
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

planned and managed in a much more efficient and sustainable fashion than in a dispersed population. Mayors of the world's largest cities agree, with New York City mayor Michael Bloomberg leading a global coalition to craft urban centers... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • 09 Feb 2016
  • First Look

February 9, 2016

villages, and rural landlessness. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50542 Harvard Business School Case 316-085 Paez Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

against this decision. Should Adobe reverse its decision? More generally, what new skills and capabilities does it need to develop as it reinvents itself? Purchase this case: http://hbr.org/product/reinventing-adobe/an/514066-PDF-ENG Harvard Business School Case... View Details
Keywords: Sean Silverthorne
  • March 2013
  • Article

The Unintended Consequences of Ownership Transfer Planning

By: Josh Baron and Marion McCollom Hampton
The article discusses the challenges of passing down family businesses across generations, highlighting complexities in executive succession and estate planning. It emphasizes how emotional factors, complicated family dynamics, and unintended consequences influence... View Details
Keywords: Estate Planning; Family Business; Family and Family Relationships; Management Succession; Family Ownership; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
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Baron, Josh, and Marion McCollom Hampton. "The Unintended Consequences of Ownership Transfer Planning." Trust & Estates 152, no. 3 (March 2013): 52–56.
  • 01 Mar 2004
  • What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

profitability? When several of us first began researching these relationships, findings such as these were news. Today we take them for granted. Fred Reichheld, among others, has fashioned a career as a consultant around his work on... View Details
Keywords: by James Heskett
  • 26 Jan 2009
  • Research & Ideas

Where is Home for the Global Firm?

that Nestlé's bankers fashioned a solution for Alcon that would preserve its Swiss identity for some purposes yet make it look completely American for various other reasons. It seemed to me that a firm could easily change its national... View Details
Keywords: by Martha Lagace
  • September 2020 (Revised March 2022)
  • Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Fashion Industry; Fashion Industry; Fashion Industry; United States; Ohio
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Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

needed and more seats on the board will be demanded. The board will need to monetize the membership in whatever fashion ensures a profitable return of capital for the venture fund's investors. So my advice, if they believe Ello is still... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
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