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  • All HBS Web  (2,366)
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    • Multimedia  (30)
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  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Case 517-115, May 2017. (Revised March 2018.)
  • 25 Jun 2012
  • Research & Ideas

Collaborating Across Cultures

man to emperor Xuanzong and his consort. “To the extent that creativity is about the recombination of existing ideas, then combining ideas that haven't been connected before creates the potential to produce something new and useful" The... View Details
Keywords: by Michael Blanding
  • June 2014
  • Teaching Note

Lit Motors

By: Thomas Eisenmann
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
  • 31 May 2004
  • Research & Ideas

How Team Leaders Show Support–or Not

What do leaders do to make employees in creative functions feel supported or not? That was one of the research questions posed by Harvard Business School professor Teresa Amabile and colleagues in what has turned into a penetrating study... View Details
Keywords: by Martha Lagace
  • 2011
  • Working Paper

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest

By: Francesca Gino and Dan Ariely
Creativity is a common aspiration for individuals, organizations, and societies. Here, however, we test whether creativity increases dishonesty. We propose that a creative personality and creativity primes promote individuals' motivation to think outside the box and... View Details
Keywords: Ethics; Behavior; Creativity; Motivation and Incentives; Personal Characteristics
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Gino, Francesca, and Dan Ariely. "The Dark Side of Creativity: Original Thinkers Can Be More Dishonest." Harvard Business School Working Paper, No. 11-064, January 2011.
  • May 2018
  • Article

Effects of an Information Sharing System on Employee Creativity, Engagement, and Performance

By: Shelley Xin Li and Tatiana Sandino
Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by Journal of Accounting Research, to test whether an... View Details
Keywords: Information; Knowledge Sharing; Employees; Creativity; Performance
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Li, Shelley Xin, and Tatiana Sandino. "Effects of an Information Sharing System on Employee Creativity, Engagement, and Performance." Journal of Accounting Research 56, no. 2 (May 2018): 713–747.
  • 10 Feb 2011
  • Working Paper Summaries

The Dark Side of Creativity: Original Thinkers Can Be More Dishonest

Keywords: by Francesca Gino & Dan Ariely
  • 27 Sep 2017
  • Research & Ideas

What Happens When Ordinary People Get Creative?

Source: FangXiaNuo The topic of creativity tends to conjure conversations about individual geniuses whose artistic or scientific contributions have rocked history—the Ludwig Van Beethovens, the Emily Dickinsons, or the George Washington... View Details
Keywords: by Carmen Nobel
  • 03 Dec 2020
  • Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

2020 has been a challenging year for leaders, their companies, and their employees. When we asked 600 CEOs earlier this year what keeps them awake at night during this global pandemic, many cited the need to reduce expenses, including payroll costs, in response to... View Details
Keywords: by Boris Groysberg and Sarah Abbott
  • November 1982
  • Article

The Social Psychology of Creativity: A Consensual Assessment Technique

By: T. M. Amabile
States that both the popular creativity tests, such as the Torrance Tests of Creative Thinking, and the subjective assessment techniques used in some previous creativity studies are ill-suited to social psychological studies of creativity. A consensual definition of... View Details
Keywords: Social Psychology; Creativity; Measurement and Metrics; Research; Perception; Theory
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Amabile, T. M. "The Social Psychology of Creativity: A Consensual Assessment Technique." Journal of Personality and Social Psychology 43, no. 5 (November 1982): 997–1013.
  • July 2002 (Revised October 2002)
  • Case

Cirque du Soleil

By: Thomas J. DeLong and Vineeta Vijayaraghavan
Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes,... View Details
Keywords: Retention; Employee Relationship Management; Business Strategy; Talent and Talent Management; Organizational Culture; Entertainment and Recreation Industry
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DeLong, Thomas J., and Vineeta Vijayaraghavan. "Cirque du Soleil." Harvard Business School Case 403-006, July 2002. (Revised October 2002.)
  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand & Product Management; Big Data; "Marketing Analytics"; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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Israeli, Ayelet, and Jill Avery. "Predicting Consumer Tastes with Big Data at Gap." Harvard Business School Teaching Note 518-053, November 2017.

    Teresa M. Amabile

    Teresa Amabile is the Edsel Bryant Ford Professor, Emerita, at Harvard Business School. Originally educated and employed as a chemist, Teresa received her Ph.D. in psychology from Stanford University. Her current research investigates how people approach and... View Details

    • 2018
    • Chapter

    An Integrated Model of Dynamic Problem Solving within Organizational Constraints

    By: Johnathan R. Cromwell, Teresa M. Amabile and Jean-François Harvey
    Book Abstract: Rapid technological change, global competition, and economic uncertainty have all contributed to organizations seeking to improve creativity and innovation. Researchers and businesses want to know what factors facilitate or inhibit creativity in a... View Details
    Keywords: Organizations; Problems and Challenges; Creativity
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    Cromwell, Johnathan R., Teresa M. Amabile, and Jean-François Harvey. "An Integrated Model of Dynamic Problem Solving within Organizational Constraints." In Individual Creativity in the Workplace, edited by Roni Reiter-Palmon, Victoria Kennel, and James C. Kaufman. San Diego, CA: Academic Press, 2018.
    • August 1985 (Revised November 1987)
    • Background Note

    Videogame Design Process

    The videogame industry grew explosively in the early 1980s. It is an example of a business which is highly dependent on the efforts of creative people. Videogame companies have shown a wide variation in their approach to managing creative resources, seen in such terms... View Details
    Keywords: Management; Creativity; Video Game Industry
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    Kao, John J. "Videogame Design Process." Harvard Business School Background Note 486-012, August 1985. (Revised November 1987.)
    • July 2022
    • Case

    Bringing Ideas to Life: The Story of Paul English

    By: Youngme Moon, Frances X. Frei and F. Katelynn Boland
    Paul English is one of the most imaginative innovators of his generation. This case explores his process of creative idea generation. The case includes an exercise for students to generate value-creating ideas from scratch. View Details
    Keywords: Innovation & Entrepreneurship; Idea Generation; Founder; Startup; Imagination; Innovation and Invention; Business Startups; Entrepreneurship; Creativity; Value Creation
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    Moon, Youngme, Frances X. Frei, and F. Katelynn Boland. "Bringing Ideas to Life: The Story of Paul English." Harvard Business School Multimedia/Video Case 322-709, July 2022. (Click here to access this case.)
    • 15 Aug 2014
    • News

    Why Happiness at Work Matters

    • 20 Feb 2019
    • News

    Where Do Good Ideas Come From?

      Effects of an Information Sharing System on Employee Creativity, Engagement, and Performance

      Many service organizations rely on information sharing systems to boost employee creativity to meet customer needs. We conducted a field experiment in a retail chain, based on a registered report accepted by JAR, to test whether an information sharing system recording... View Details
      • October 2018 (Revised August 2023)
      • Case

      Safecast: Bootstrapping Human Capital to Big Data

      By: Ethan Bernstein and Stephanie Marton
      On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
      Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
      Citation
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      Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
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