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Publications

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    • All HBS Web  (2,152)
      • Faculty Publications  (81)

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      • 2019
      • Working Paper

      Undisclosed Debt Sustainability

      By: Laura Alfaro and Fabio Kanczuk
      Over the past decade, non–Paris Club creditors, notably China, have become an important source of financing for low- and middle-income countries. In contrast with typical sovereign debt, these lending arrangements are not public, and other creditors have no information... View Details
      Keywords: Sovereign Debt; Transparency; Sustainability; Sovereign Finance; Borrowing and Debt; Information; China
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      Alfaro, Laura, and Fabio Kanczuk. "Undisclosed Debt Sustainability." Harvard Business School Working Paper, No. 20-043, September 2019.
      • November 2018
      • Case

      The Bundesliga in the U.S.

      By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
      The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position... View Details
      Keywords: Media; Sports; Global Strategy; Marketing Strategy; Competitive Strategy; Media and Broadcasting Industry; Sports Industry; United States
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      Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
      • February 2017 (Revised September 2017)
      • Case

      Bringing Digital to Wimbledon

      By: John T. Gourville and David Arnold
      It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
      Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
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      Gourville, John T., and David Arnold. "Bringing Digital to Wimbledon." Harvard Business School Case 517-093, February 2017. (Revised September 2017.)
      • January 2017
      • Case

      SoulCycle

      By: David Collis, Eric Van den Steen and Ashley Hartman
      Co-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer... View Details
      Keywords: SoulCycle; Flywheel; Spinning; Indoor Cycling; Boutique Fitness; Fitness; Health Clubs; Community Engagement; Strategy; Business Strategy; Corporate Strategy; Expansion; Competitive Advantage; Competitive Strategy; Segmentation; Health Industry; Sports Industry
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      Collis, David, Eric Van den Steen, and Ashley Hartman. "SoulCycle." Harvard Business School Case 717-454, January 2017.
      • November 2016
      • Case

      Bayern Munich in China

      By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
      In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details
      Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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      Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
      • June 2016 (Revised April 2018)
      • Case

      Boys & Girls Clubs of America: Driving Impact

      By: V. Kasturi Rangan and Lisa C. Cox
      With $1.8 billion in 2015 revenues, Boys & Girls Club of America had evolved over its 155-year-old history to occupy the lead position in the Youth Development space in the United States. Its new CEO Jim Clark had initiated yet another change process in 2015 to ensure... View Details
      Keywords: Nonprofit Strategy; Planning Process; Transformative Impact; Nonprofit Organizations; Strategic Planning; Change Management; Growth Management
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      Rangan, V. Kasturi, and Lisa C. Cox. "Boys & Girls Clubs of America: Driving Impact." Harvard Business School Case 516-078, June 2016. (Revised April 2018.)
      • June 2016
      • Case

      The Redevelopment of Palazzo Tornabuoni (A)

      By: Sid Yog, Arthur I Segel and Ricardo Andrade
      In the spring of 2004, Byrne Murphy and his partners at Fingen Group discussed options to redevelop Palazzo Tornabuoni, an iconic 15th century palace in the heart of Florence, Italy. The possibilities included turning the upper floors into office space, hotel rooms,... View Details
      Keywords: Palazzo Tornabuoni; Private Residence Club; Florence; Italy; Timeshare; Fractional Ownership; Property; Real Estate Industry; Italy; Europe
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      Yog, Sid, Arthur I Segel, and Ricardo Andrade. "The Redevelopment of Palazzo Tornabuoni (A)." Harvard Business School Case 216-069, June 2016.
      • June 2016
      • Case

      The Redevelopment of Palazzo Tornabuoni (B)

      By: Sid Yog, Arthur I Segel and Ricardo Andrade
      On December 16, 2010, Byrne Murphy received a call from his Italian partner at Fingen Group. The recently renovated Palazzo Tornabuoni, an iconic 15th century palace in the heart of Florence, Italy, had been seized by the local police. While Murphy tries to understand... View Details
      Keywords: Palazzo Tornabuoni; Private Residence Club; Florence; Italy; Timeshare; Fractional Ownership; Property; Real Estate Industry; Italy; Europe
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      Yog, Sid, Arthur I Segel, and Ricardo Andrade. "The Redevelopment of Palazzo Tornabuoni (B)." Harvard Business School Case 216-070, June 2016.
      • Other Article

      The Culture Club

      By: David J. Collis and Angela Jameson
      Keywords: Strategy; Value
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      Collis, David J., and Angela Jameson. "The Culture Club." Walter Scott Journal, no. 4 (April–June 2016): 33–35.
      • Article

      The Baby Benefits Club

      By: Debora L. Spar
      This past summer several prominent firms seemed to be competing for the title of America's most family-friendly company. In August, Netflix announced plans to offer new mothers and fathers "unlimited leave". Microsoft countered quickly, promising to increase its own... View Details
      Keywords: Parental Leave; Maternity Leave; Employees; Compensation and Benefits; Policy; Gender; Equality and Inequality
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      Spar, Debora L. "The Baby Benefits Club." Foreign Policy 215 (November–December 2015).
      • September 2015 (Revised June 2017)
      • Case

      Futbol Club Barcelona

      By: Anita Elberse
      In June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth... View Details
      Keywords: Superstar; Talent; Talent Development And Retention; Talent Management; Marketing; Strategy; General Management; Nonprofit; Marketing Strategy; Talent and Talent Management; Entertainment; Media; Competitive Advantage; Sports; Sports Industry; Entertainment and Recreation Industry; Barcelona
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      Elberse, Anita. "Futbol Club Barcelona." Harvard Business School Case 516-031, September 2015. (Revised June 2017.)
      • July–September 2014
      • Article

      Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]

      By: Anita Elberse
      Markets for soccer players are winner-take-all markets in which a select few top players earn extremely high rewards. The search for effective talent strategies in these conditions has led clubs to pursue a superstar-acquisition model, a talent-development model, or a... View Details
      Keywords: Sports Management; Talent Management; Talent and Talent Management; Sports; Sports Industry; Europe; Latin America
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      Elberse, Anita. "Investing in Superstars: Lessons from the World of Football [¿Cómo Invertir en Superestrellas? Lecciones del Mundo del Fútbol]." Foreign Affairs Latinoamérica 14, no. 3 (July–September 2014): 19–27.
      • October 2013
      • Article

      Ferguson's Formula

      By: Anita Elberse and Sir Alex Ferguson
      When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,... View Details
      Keywords: Strategy; Business or Company Management; Management Style; Success; Sports; Sports Industry; England
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      Elberse, Anita, and Sir Alex Ferguson. "Ferguson's Formula." Harvard Business Review 91, no. 10 (October 2013): 116–125.
      • 2013
      • Working Paper

      How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars

      By: Isao Okada and Stephen A. Greyser

      When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus merchandise sales. These elements are similar to... View Details

      Keywords: Commercialization; Sports; Revenue; Sports Industry; Japan; United States
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      Okada, Isao, and Stephen A. Greyser. "How Major League Baseball Clubs Have Commercialized Their Investment in Japanese Top Stars." Harvard Business School Working Paper, No. 14-029, September 2013.
      • September 2013 (Revised June 2019)
      • Case

      Marquee: Reinventing the Business of Nightlife

      By: Anita Elberse, Ryan Barlow and Sheldon Wong
      In January 2013, nightlife impresarios Jason Strauss and Noah Tepperberg are celebrating the re-opening of their famed New York City–based nightclub Marquee. While most clubs are over within their first one and a half years, Strauss and Tepperberg managed to keep... View Details
      Keywords: Creative Industries; Nightlife; Service Management; Entertainment; Fashion; Celebrities; Event Marketing; Risk Management; Customer Relationship Management; Change Management; Supply Chain Management; Music Entertainment; Product Marketing; Entertainment and Recreation Industry; Las Vegas
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      Elberse, Anita, Ryan Barlow, and Sheldon Wong. "Marquee: Reinventing the Business of Nightlife." Harvard Business School Case 514-028, September 2013. (Revised June 2019.)
      • 5 Feb 2013
      • Conference Presentation

      Financing Entrepreneurial Growth

      By: Tom Alberg, Andrew A. Bogan, Harold Bradley, Robert D. Cooter, Monika Gruter Cheney, Oliver R. Goodenough, William R. Hambrecht, Frank Hatheway, Thomas F. Hellmann, Marianne Hudson, Jared Konczal, Josh Lerner, Robert E. Litan, Diane Mulcahy, Ramana Nanda, Frank Partnoy, Joe Ratterman, Nava Ravikant, Jay R. Ritter, Alicia Robb, David T. Robinson, Allison Schrager, Barry Silbert, E. R. Sirri, Daniel Stangler and Sharon Vosmek

      Despite recent innovations in entrepreneurial finance, particularly at the early stage of business creation, many new and young companies continue to face hurdles to acquire capital.

      The Kauffman Foundation addressed current challenges and opportunities in... View Details

      Keywords: Finance; Entrepreneurial Finance; Venture Capital; Entrepreneurship; United States
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      Alberg, Tom, Andrew A. Bogan, Harold Bradley, Robert D. Cooter, Monika Gruter Cheney, Oliver R. Goodenough, William R. Hambrecht, Frank Hatheway, Thomas F. Hellmann, Marianne Hudson, Jared Konczal, Josh Lerner, Robert E. Litan, Diane Mulcahy, Ramana Nanda, Frank Partnoy, Joe Ratterman, Nava Ravikant, Jay R. Ritter, Alicia Robb, David T. Robinson, Allison Schrager, Barry Silbert, E. R. Sirri, Daniel Stangler, and Sharon Vosmek. "Financing Entrepreneurial Growth." Paper presented at the State of Entrepreneurship Address, Ewing Marion Kauffman Foundation, Washington, DC, USA, February 5, 2013.
      • September 2012
      • Case

      Sir Alex Ferguson: Managing Manchester United

      By: Anita Elberse and Thomas Dye
      Sir Alex Ferguson, the most successful manager in British football history, is preparing for the 2012–2013 season—his record-setting 26th as manager of one of the world's most decorated professional football clubs and one of sport's biggest franchises. Over the years... View Details
      Keywords: Managing Teams; Leading Teams; European Football; Sports; Leadership; Sports Industry; England; United Kingdom; Europe
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      Elberse, Anita, and Thomas Dye. "Sir Alex Ferguson: Managing Manchester United." Harvard Business School Case 513-051, September 2012.
      • 21 Jul 2011
      • Other Presentation

      Strategy for Non-Profits

      By: Michael E. Porter
      Strategy for Non-Profits: HBS Club of New York View Details
      Keywords: Strategy; United States
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      Porter, Michael E. "Strategy for Non-Profits." Harvard Business School Club of New York, New York City, NY, July 21, 2011.
      • April 2011 (Revised January 2015)
      • Case

      The Eleganzia Group

      By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
      Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details
      Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy
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      Ofek, Elie, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, and Francesco Tronci. "The Eleganzia Group." Harvard Business School Case 511-115, April 2011. (Revised January 2015.)
      • February 2011 (Revised December 2012)
      • Case

      Porsche: The Cayenne Launch

      By: John Deighton, Jill Avery and Jeffrey Fear
      Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV... View Details
      Keywords: Knowledge Sharing; Knowledge Use and Leverage; Risk Management; Brands and Branding; Product Launch; Product Positioning; Social and Collaborative Networks; Auto Industry
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      Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
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