Publications

Publications

Filter Results: (2) Arrow Down

Show Results For

WimbledonRemove Wimbledon →

Page 1 of 2 Results

Are you looking for?

→Search All HBS Web
  • September 2017 (Revised June 2019)
  • Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details
Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Entertainment and Recreation Industry; Media and Broadcasting Industry
Related
  • February 2017 (Revised September 2017)
  • Case

Bringing Digital to Wimbledon

By: John T. Gourville and David Arnold
It was mid-December 2016 as Alexandra (Alex) Willis read with satisfaction that The All England Lawn Tennis & Croquet Club (AELTC) had won yet another award for its use of social media to reach its fan base. As the organizer and host of “The Championships, Wimbledon,”... View Details
Keywords: Wimbledon; London; Digital; Marketing; Marketing Communications; Online Technology
Related

Are you looking for?

→Search All HBS Web