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    • All HBS Web  (499)
      • Faculty Publications  (80)

      by Eric WerkerRemove by Eric Werker →

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      • September 2019 (Revised October 2019)
      • Case

      Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

      By: Linda A. Hill, Eric Mankin and Emily Tedards
      After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details
      Keywords: Innovation; Accelerator; Entrepreneur; Startup; Outsourcing; Hiring; Talent; Culture; Ecosystem; Digital; Women; African Americans; Leadership; Innovation and Invention; Entrepreneurship; Business Startups; Management; Diversity; Selection and Staffing; Organizational Culture; Media; Entertainment; Transformation; Atlanta
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      Hill, Linda A., Eric Mankin, and Emily Tedards. "Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)." Harvard Business School Case 420-057, September 2019. (Revised October 2019.)
      • 2019
      • Working Paper

      Soul and Machine (Learning)

      By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
      Machine learning is bringing us self-driving cars, improved medical diagnostics, and machine translation, but can it improve marketing decisions? It can. Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to rich media... View Details
      Keywords: Machine Learning; Technological Innovation; Marketing; AI and Machine Learning
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      Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Harvard Business School Working Paper, No. 20-036, September 2019.
      • June 2019 (Revised February 2020)
      • Case

      Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)

      By: Tsedal Neeley, Paul Leonardi and Michael Norris
      Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build... View Details
      Keywords: Values; Agile; Vision; Corporate Culture; Leadership; Values and Beliefs; Organizational Culture; Decision Choices and Conditions; Digital Transformation; Technology Industry; United States; California
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      Neeley, Tsedal, Paul Leonardi, and Michael Norris. "Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)." Harvard Business School Case 419-066, June 2019. (Revised February 2020.)
      • Article

      Defaults Are Not the Same by Default

      By: Jon M. Jachimowicz, Shannon Duncan, Elke U. Weber and Eric J. Johnson
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      Jachimowicz, Jon M., Shannon Duncan, Elke U. Weber, and Eric J. Johnson. "Defaults Are Not the Same by Default." Behavioral Scientist (April 16, 2019).
      • January 2019 (Revised March 2021)
      • Case

      SoundCloud: Subscription Streaming?

      By: Ashish Nanda, Eric Van den Steen, Andy Wu, Jeffrey Boyar and Bonnie Bennett Slater
      Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s... View Details
      Keywords: Audio; Recording; Artist; Music; Music Downloads; Streaming; Radio; Subscription; Subscription Model; Mainstream; Growth; Lawsuit; Licensing; Customers; Platform; Pivot; Music Entertainment; Strategy; Leadership; Business Model; Decision Making; Advertising; Digital Platforms; Music Industry; Europe; Germany; Sweden; United States
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      Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
      • Article

      The Hidden Costs of Initial Coin Offerings

      By: Jeffrey J. Bussgang and Ramana Nanda
      In recent years, much has been written about how the Blockchain is poised to transform traditional industries such as banking, real estate, and healthcare. More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin... View Details
      Keywords: Initial Coin Offerings; Business Ventures; Entrepreneurship; Finance
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      Bussgang, Jeffrey J., and Ramana Nanda. "The Hidden Costs of Initial Coin Offerings." Harvard Business Review (website) (November 7, 2018).
      • October 2018
      • Article

      Strategy and the Strategist: How it Matters Who Develops the Strategy

      By: Eric J. Van den Steen
      This paper addresses primarily two questions. First, when (and why) should a company’s strategy be developed by its CEO versus by some outside analyst or other insider? Second, how does strategy interact with vision (in the sense of a strong belief about the right... View Details
      Keywords: Strategy And Leadership; Strategy And Execution; Strategy; Leadership
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      Van den Steen, Eric J. "Strategy and the Strategist: How it Matters Who Develops the Strategy." Management Science 64, no. 10 (October 2018): 4533–4551.
      • February 2018
      • Case

      Stealing Time: America's Disruption of the Swiss Watch Industry

      By: Eric Van den Steen and Aaron Stark
      After years of growth, the Swiss watch industry faced an existential crisis. Exports to the U.S., their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products.... View Details
      Keywords: Business Strategy; Disruption; Change Management; United States; Switzerland
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      Van den Steen, Eric, and Aaron Stark. "Stealing Time: America's Disruption of the Swiss Watch Industry." Harvard Business School Case 718-500, February 2018.
      • February 2018 (Revised January 2020)
      • Case

      SoulCycle: The Road Ahead

      By: Ashish Nanda, Eric Van den Steen and Jeffrey Boyar
      Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would “empower riders in an immersive fitness experience.” By early 2015, SoulCycle had grown to 38... View Details
      Keywords: Fitness; Fitness Industry; Exercise; Cycling; Boutique Fitness; Exit Strategy; Growth; Bicycles; Retail; Pricing; Community; SoulCycle; Vision; Health; Leadership; Strategy; Marketing; Decision Making; Health Industry; United States
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      Nanda, Ashish, Eric Van den Steen, and Jeffrey Boyar. "SoulCycle: The Road Ahead." Harvard Business School Case 718-499, February 2018. (Revised January 2020.)
      • February 2018 (Revised March 2018)
      • Case

      ArcelorMittal and the Ebola Outbreak in Liberia

      By: Sophus A. Reinert, Sarah Nam, Sisi Pan and Eric Werker
      During the summer of 2014, Alan Knight, general manager of corporate responsibility at the integrated steel and mining company ArcelorMittal, observed the unfolding of an Ebola epidemic in Liberia and other countries in West Africa with great concern. On the one hand... View Details
      Keywords: Ebola; Epidemics; Ebola Private Sector Mobalization Group; EPSMG; Civil War; Sovereignty; Change Management; Judgments; Development Economics; Geopolitical Units; Globalized Firms and Management; Emerging Markets; Business and Community Relations; Business and Government Relations; Safety; War; Wealth and Poverty; Welfare; Crisis Management; Mining Industry; Liberia
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      Reinert, Sophus A., Sarah Nam, Sisi Pan, and Eric Werker. "ArcelorMittal and the Ebola Outbreak in Liberia." Harvard Business School Case 718-029, February 2018. (Revised March 2018.)
      • Article

      Online Community as Space for Knowledge Flows

      By: Samer Faraj, Georg von Krogh, Eric Monteiro and Karim R. Lakhani
      Online communities frequently create significant economic and relational value for community participants and beyond. It is widely accepted that the underlying source of such value is the collective flow of knowledge among community participants. We distinguish the... View Details
      Keywords: Knowledge Sharing; Value Creation; Collaborative Innovation and Invention
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      Faraj, Samer, Georg von Krogh, Eric Monteiro, and Karim R. Lakhani. "Online Community as Space for Knowledge Flows." Information Systems Research 27, no. 4 (December 2016): 668–684.
      • November 2016 (Revised November 2016)
      • Teaching Plan

      Movile: Building a Global Technology Company

      By: Lynda M. Applegate and Eric Werker
      Teaching Plan for HBS No. 716-010. View Details
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      Applegate, Lynda M., and Eric Werker. "Movile: Building a Global Technology Company." Harvard Business School Teaching Plan 817-076, November 2016. (Revised November 2016.)
      • November 2016 (Revised November 2016)
      • Case

      Radial Analytics Probes Post-Acute Care

      By: Richard G. Hamermesh and Olivia Hull
      Thaddeus Fulford-Jones and Eric Weiss, founders of healthcare technology startup Radial Analytics, have been busy developing a software program designed to save hospitals money and improve patient outcomes by producing customized care plans for patients leaving the... View Details
      Keywords: Electronic Medical Records; Electronic Health Records; Data Science; Entrepreneurship; Health Care and Treatment; Business Model; Business Startups; Innovation and Invention; Growth Management; Marketing Strategy; Product Launch; Product Positioning; Science-Based Business; Business Strategy; Health Industry; Technology Industry; Cambridge; Massachusetts
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      Hamermesh, Richard G., and Olivia Hull. "Radial Analytics Probes Post-Acute Care." Harvard Business School Case 817-029, November 2016. (Revised November 2016.)
      • Article

      The Scandal Effect

      By: Boris Groysberg, Eric Lin, George Serafeim and Robin Abrahams
      Executives with scandal-tainted companies on their résumés pay a penalty on the job market, even if they clearly had nothing to do with the trouble. Because the scandal effect is lasting, a company you left long ago could have an impact on your current and future job... View Details
      Keywords: Misconduct; Career; Career Management; Career Changes; Executive Leadership; Executive Development; Crime and Corruption; Executive Compensation; Personal Development and Career; Management Skills; Management Teams
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      Groysberg, Boris, Eric Lin, George Serafeim, and Robin Abrahams. "The Scandal Effect." Harvard Business Review 94, no. 9 (September 2016): 90–98.
      • August 2016 (Revised March 2018)
      • Case

      Videojet (A)

      By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
      In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high-tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet... View Details
      Keywords: Managerial Processes; Conglomerates; Relational Contracts; Corporate Strategy; Business Conglomerates; Diversification; Management Practices and Processes; Strategy; Manufacturing Industry; United States
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      Sadun, Raffaella, Bharat Anand, and Eric Van den Steen. "Videojet (A)." Harvard Business School Case 717-403, August 2016. (Revised March 2018.)
      • August 2016
      • Supplement

      Videojet (B)

      By: Raffaella Sadun, Bharat Anand and Eric Van den Steen
      In 2005 Craig Purse, the CEO of Videojet, a company recently acquired by the conglomerate Danaher, is dealing with the unexpected failure of a new high tech printer just launched in the market. The new product exemplified the first real instance in which the Videojet... View Details
      Keywords: Managerial Processes; Conglomerates; Diversification; Relational Contracts; Corporate Strategy; Manufacturing Industry
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      Sadun, Raffaella, Bharat Anand, and Eric Van den Steen. "Videojet (B)." Harvard Business School Supplement 717-410, August 2016.
      • July–August 2016
      • Article

      Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets

      By: Ayelet Israeli, Eric Anderson and Anne Coughlan
      Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details
      Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
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      Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
      • 2016
      • Book

      Revolutionizing Innovation: Users, Communities, and Open Innovation

      By: Dietmar Harhoff and Karim R. Lakhani
      The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process, which emphasize users over producers. Large parts of the knowledge economy now routinely rely on users, communities, and open innovation... View Details
      Keywords: Innovation and Management; Transformation; Collaborative Innovation and Invention
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      Harhoff, Dietmar and Karim R. Lakhani, eds. Revolutionizing Innovation: Users, Communities, and Open Innovation. Cambridge, MA: MIT Press, 2016.
      • 2016
      • Article

      Do External Labor Market Job Switches Affect the Gender Compensation Gap?

      By: Boris Groysberg, Paul M. Healy and Eric Lin
      This paper investigates how external mobility influences the gender compensation gap for job switching executives. Using proprietary data for 2,034 executive placements from a global search firm, we find job switching narrows the gender gap by 45%, from 11% to 6%. We... View Details
      Keywords: Executive Compensation; Gender
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      Groysberg, Boris, Paul M. Healy, and Eric Lin. "Do External Labor Market Job Switches Affect the Gender Compensation Gap?" Academy of Management Annual Meeting Proceedings (2016).
      • January 2016
      • Case

      TransDigm Inc.

      By: Eric Van den Steen, Kavita Mathews and Alon Galor
      Transdigm had been very successful with a PE-like business model: it acquired smaller producers of aircraft components and improved their profits, mainly by increasing efficiency and applying value pricing. By 2014, Transdigm had completed almost 50 acquisitions. Its... View Details
      Keywords: Strategy; Competitive Advantage; Price; Competitive Strategy; Air Transportation Industry
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      Van den Steen, Eric, Kavita Mathews, and Alon Galor. "TransDigm Inc." Harvard Business School Case 716-443, January 2016.
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