fashion - Publications - Faculty & Research

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details

Keywords: by Sean Silverthorne

August 2018 (Revised May 2019)
Case

Rev. Georgiette Morgan-Thomas & The American Hat Factory

By: Steven Rogers and Ariel Rogers

On a sunny Monday morning, Rev. Morgan-Thomas walked into her newly acquired hat factory thinking, “What have I gotten myself into? Things are worse than I imagined. Can I ever turn this company around given all of the known and unknown problems? Can I make it... View Details

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25 Mar 2014
First Look

First Look: March 25

& Mauritz, 2000 In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of Sweden, and achieved revenues of... View Details

Keywords: Sean Silverthorne

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova; and other divisions, like the View Details

Keywords: by Sarah Jane Gilbert; Sports

28 Oct 2008
First Look

First Look: October 28, 2008

the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by... View Details

Keywords: Martha Lagace

25 Oct 2016
First Look

October 25, 2016

growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details

Keywords: Sean Silverthorne

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

interesting to see in the classroom. We were talking about fast fashion from a supply chain perspective in my Technology and Operations Management course. And in the middle of class a student raises his hand and says, “Aren’t we going to... View Details

Keywords: by Danielle Kost; Apparel & Accessories

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

fashion Ramo describes his association with pioneering network designers and malevolent hackers alike. He also concentrates on the vulnerability of networks, especially those fueled by the Internet. First, there is the possibility that an... View Details

Keywords: by James Heskett

20 Mar 2007
First Look

First Look: March 20, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407062 Liz Claiborne and the New Working Woman Harvard Business School Case 407-060 At age 47, with two decades of experience as a lead designer for a Fortune 500 fashion... View Details

Keywords: Martha Lagace

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

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March 2006 (Revised November 2006)
Case

The Market and the Mountain Kingdom: Change in Lesotho's Textile Industry

By: Rawi E. Abdelal, Regina M. Abrami, Noel Maurer and Aldo Musacchio

In Maseru, the capital of the Kingdom of Lesotho, the stirrings of industrialization and modernization were promising, and more than 50,000 workers, mostly women, were employed in the textile sector; the figure reflected more than a threefold increase in just a few... View Details

Keywords: History; Labor Unions; Trade; Business and Stakeholder Relations; Financial Crisis; Globalized Markets and Industries; Business and Government Relations; Decision Choices and Conditions; Foreign Direct Investment; Developing Countries and Economies; Fashion Industry; Fashion Industry; Lesotho

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12 Jul 2016
First Look

July 12, 2016

School Case 716-449 ASOS PLC Launched in 2000, ASOS was one of the world's largest online fashion specialists in 2016. Focusing on young consumers aged 16–25 years, the company offered over 80,000 items on its websites, many times more... View Details

Keywords: Sean Silverthorne

06 Jun 2013
Op-Ed

How to Do Away with the Dangers of Outsourcing

The recent collapse of the eight-story Rana Plaza garment factory in Bangladesh was a red alert for every company that has embraced the "virtual organization" model and the outsourcing that goes with it. The lure of the model is obvious. Virtual corporations... View Details

Keywords: by Ranjay Gulati; Fashion; Fashion; Fashion

June 2010
Teaching Note

Radiant Cosmetics: What's in a Pout? (TN)

By: Robert C. Pozen and Mary Ellen Webster Hammond

Teaching Note for 310003. View Details

Keywords: Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Fashion Industry; Fashion Industry; France

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26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

that Nestlé's bankers fashioned a solution for Alcon that would preserve its Swiss identity for some purposes yet make it look completely American for various other reasons. It seemed to me that a firm could easily change its national... View Details

Keywords: by Martha Lagace

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

profitability? When several of us first began researching these relationships, findings such as these were news. Today we take them for granted. Fred Reichheld, among others, has fashioned a career as a consultant around his work on... View Details

Keywords: by James Heskett

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry

22 Sep 2009
First Look

First Look: September 22

Clark needed to decide whether to pursue patents, copyrights, and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international View Details

Keywords: Martha Lagace

17 Mar 2011
Research & Ideas

Harvard Business School Faculty Comment on Crisis in Japan

with the task of fashioning an appropriate fiscal response. Bold recovery plans would seem to be in order, but how that response is financed holds great import for Japan's economic future. With government deficits equaling 10% of GDP, and... View Details

Keywords: Re: Multiple Faculty

September 2020 (Revised March 2022)
Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula

Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details