Publications

30 Aug 2011
First Look

First Look: August 30

customers in the East, emerging markets, and growing interest in health and beauty care among men all over the world. Employing both traditional and innovative marketing techniques, L'Oréal worked to double its customer base to two... View Details

Keywords: Sean Silverthorne

30 Aug 2016
First Look

August 30, 2016

patient-reported outcomes, at an accelerated pace. These comprehensive sets are integrated with electronic health records and incorporated into clinical practice, and they will underpin internal quality improvement and external... View Details

Keywords: Carmen Nobel

2012
Book

The Culture Cycle: How to Shape the Unseen Force That Transforms Performance

By: James Heskett

The contribution of culture to organizational performance is both substantial and quantifiable. This book presents the results of field research that demonstrates how an effective culture can account for up to half of the differential in performance between... View Details

Keywords: Customer Focus and Relationships; Learning; Framework; Policy; Retention; Books; Analytics and Data Science; Innovation and Invention; Management Practices and Processes; Organizational Culture; Performance Expectations; Research

Find at Harvard

April 2000 (Revised May 2000)
Case

Capital One Financial Corporation

By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige

Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer... View Details

Keywords: Competitive Strategy; Customization and Personalization; Industry Structures; Internet and the Web; Innovation Strategy; Knowledge Use and Leverage; Financial Services Industry; United States

27 Apr 2020
Research & Ideas

How Remote Work Changes What We Think About Onboarding

relationships with the right people. This crisis presents an opportunity for the CEO to communicate to all employees, including new hires, that the company cares about them and is prioritizing their health and safety during the pandemic.... View Details

Keywords: by Boris Groysberg

February 2002 (Revised October 2005)
Case

BMWFilms

By: Youngme E. Moon and Kerry Herman

Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all... View Details

Keywords: Consumer Behavior; Internet and the Web; Marketing Strategy; Film Entertainment; Innovation and Invention; Auto Industry; North and Central America

Web

Cash House | About

on the strategic use of information technology in the service sector. During his time at the School he served as Chair of the MBA Program, head of the Leadership and Learning initiative, Chair of Baker... View Details

22 Nov 2016
First Look

November 22, 2016

regulated entities’ compliance with law. The integrity of these regulatory regimes rests on the validity of the information third-party monitors provide to regulators. The challenge in designing third-party monitoring regimes is that... View Details

Keywords: Sean Silverthorne

11 Jul 2023
Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

C-suite executive. “I took a year off to decompress and do some fun things,” Kloeblen explains. As a skilled woodworker, an experienced health coach, and a licensed sea captain, he had many interests to explore and enjoy long subordinated... View Details

01 Feb 2021
What Do You Think?

Has the New Economy Finally Arrived?

information technology that we have been expecting for several decades finally kick in, producing larger-than-expected productivity gains to fuel both higher wages and higher profits? How important was the... View Details

Keywords: by James Heskett

Web

2018 Financial Risk and Regulation Survey - Behavioral Finance & Financial Stability

experiences, but most were financial industry professionals located in the U.S.. More than 80% of the participants listed investment management, real estate, private equity, or banking as their industry. Figure 1: Share of Respondents by Industry The respondents... View Details

Web

Why HBS? - Doctoral

Harvard faculty in departments including economics , psychology , and sociology , as well as other graduate professional schools, like the Harvard Kennedy School of Government , Harvard Chan School of Public Health , Harvard Law School... View Details

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

14 Jul 2020
Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

these narratives A common feature of all resilient businesses we interviewed is that they proactively sought information from a variety of sources, including suppliers, trade associations, and health care... View Details

Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa

26 Jun 2012
First Look

First Look: June 26

by a public health organization are randomly allocated to four groups. Agents in the control group receive a standard volunteer contract often offered for this type of task, whereas agents in the three treatment groups receive small... View Details

Keywords: Sean Silverthorne

September 2021 (Revised December 2023)
Case

On the Bubble: Startup Bootstrapping

By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb

Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details