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Show Results For
- All HBS Web
(4,156)
- People (37)
- News (1,006)
- Research (2,303)
- Events (2)
- Multimedia (26)
- Faculty Publications (1,244)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 28 Sep 2011
- Research & Ideas
The Profit Power of Corporate Culture
expectations regarding things such as opportunities for personal development, frequent and timely feedback, and advancement, especially in organizations that are contracting rather than expanding. It could be a product of the fear of job... View Details
Keywords: by Sean Silverthorne
- June 2023
- Supplement
Applied Intuition (B)
By: Andy Wu
Applied Intuition CEO Qasar Younis shares his perspective on the company's growth opportunities, the future of the autonomy industry, and his personal observations on strategy and leadership in technology. View Details
Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
Wu, Andy. "Applied Intuition (B)." Harvard Business School Multimedia/Video Supplement 723-870, June 2023. (Click here to access this supplement.)
- 21 Dec 2015
- News
Why the NFL gets a failing grade at Harvard Business School
- September 2022 (Revised November 2023)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
- July 2005 (Revised June 2006)
- Case
Narayana Murthy and Compassionate Capitalism
By: William W. George, Shailendra Jit Singh and Andrew N. McLean
Narayana Murthy's roles at Infosys Technologies--as a co-founder, longtime CEO, and nonexecutive chairman and chief mentor--has been marked by explosive growth, demanding management challenges, and widely lauded company leadership. His personal leadership philosophy... View Details
Keywords: Business Ventures; Economic Systems; Ethics; Values and Beliefs; Philanthropy and Charitable Giving; Biography; Leadership; Business or Company Management; Information Technology Industry; India
George, William W., Shailendra Jit Singh, and Andrew N. McLean. "Narayana Murthy and Compassionate Capitalism." Harvard Business School Case 406-015, July 2005. (Revised June 2006.)
- 28 Jul 2011
- Working Paper Summaries
The Three Foundations of a Great Life, Great Leadership, and a Great Organization
Keywords: by Michael C. Jensen
- Research Summary
Meaningful Work as the Recognition and Expression of Deeply Embedded Life Interests
A large part of my research efforts over the past twenty years has been focused on the understanding of meaning as the recognition and expression of "deeply embedded life interests", an aspect of the psychology of human personality that has a long tradition... View Details
- 11 Dec 2006
- Working Paper Summaries
Three Perspectives on Team Learning: Outcome Improvement, Task Mastery, and Group Process
- June 2017
- Case
Maggie Wilderotter: The Evolution of an Executive
By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams
In a career that spanned over 30 years, Maggie Wilderotter served as CEO of two publicly traded companies and served on 32 corporate and 9 association and nonprofit boards of directors. As CEO of Frontier Communications, a U.S. telecom company with over $25 billion in... View Details
Keywords: Leadership; Managing People; Networks; Strategy And Leadership; Personal Development and Career; Personal Characteristics; Leadership Style; Social and Collaborative Networks; Gender; Power and Influence; Telecommunications Industry; United States
Groysberg, Boris, Sarah L. Abbott, and Robin Abrahams. "Maggie Wilderotter: The Evolution of an Executive." Harvard Business School Case 417-091, June 2017.
- March 2011
- Case
Valuation of AirThread Connections
By: Erik Stafford and Joel L. Heilprin
This case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a... View Details
Keywords: Communication; Present Value; Tax Accounting; Capital Costs; Synergy; Telephony; Wireless Technologies; Communication Technology; Assets; Cost of Capital; Valuation; Cash Flow; Capital Structure; Accounting; Wireless Technology; Communications Industry; Media and Broadcasting Industry
Stafford, Erik, and Joel L. Heilprin. "Valuation of AirThread Connections." Harvard Business School Brief Case 114-263, March 2011.
- December 2007 (Revised February 2012)
- Case
John and Andrea Rice: Entrepreneurship and Life
By: Howard H. Stevenson, Janet Kraus and Shirley Spence
The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details
Keywords: For-Profit Firms; Entrepreneurship; Work-Life Balance; Family and Family Relationships; Nonprofit Organizations
Stevenson, Howard H., Janet Kraus, and Shirley Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Case 808-042, December 2007. (Revised February 2012.)
- 04 Jun 2018
- Blog Post
How to Create a Presence Without Being Present
The professional job search is a deeply personal journey. For MBA job-seekers, direct engagement with potential employers is essential: they want you to know who they are, and they want to know who you are. Live, face-to-face encounters... View Details
Keywords: All Industries
- August 2022
- Teaching Note
BTS & ARMY
By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
- 2010
- Book
International Differences in Entrepreneurship
By: Josh Lerner and Antoinette Schoar
Often considered one of the major forces behind economic growth and development, the entrepreneurial firm can accelerate the speed of innovation and dissemination of new technologies, thus increasing a country's competitive edge in the global market. As a result,... View Details
Keywords: Developing Countries and Economies; Economic Growth; Entrepreneurship; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Supply and Industry; Business and Government Relations
Lerner, Josh, and Antoinette Schoar, eds. International Differences in Entrepreneurship. National Bureau of Economic Research Conference Report. Chicago: University of Chicago Press, 2010.
- 2023
- Book
Your True Moral Compass: Defining Reality, Responsibility, and Practicality in Your Leadership Moments
This book presents a new, powerful, and practical way of making final decisions on the hard, complex, uncertain problems of life and work. What if you have looked at the data, talked with trusted colleagues, and applied all the relevant managerial and ethical... View Details
Badaracco, Joseph L. Your True Moral Compass: Defining Reality, Responsibility, and Practicality in Your Leadership Moments. SpringerBriefs in Philosophy. Cham, Switzerland: Springer, 2023.
- 26 Apr 2020
- Other Presentation
Towards Modeling the Variability of Human Attention
By: Kuno Kim, Megumi Sano, Julian De Freitas, Daniel Yamins and Nick Haber
Children exhibit extraordinary exploratory behaviors hypothesized to contribute to the building of models of their world. Harnessing this capacity in artificial systems promises not only more flexible technology but also cognitive models of the developmental processes... View Details
Keywords: Exploratory Learning Behaviors; Modeling; Artificial Intelligence; AI and Machine Learning
Kim, Kuno, Megumi Sano, Julian De Freitas, Daniel Yamins, and Nick Haber. "Towards Modeling the Variability of Human Attention." In Bridging AI and Cognitive Science (BAICS) Workshop. 8th International Conference on Learning Representations (ICLR), April 26, 2020.
- October 1996 (Revised April 2004)
- Case
Eric Wood (B)
By: Myra M. Hart
Describes Eric's purchase of the much larger Shaw Co. Describes the operating and financial problems that ensue, leaving Eric considering the option of bankruptcy. Issues include the overlap of business and personal finances, as well as the mechanics and implications... View Details
Keywords: Personal Development and Career; Operations; Entrepreneurship; Insolvency and Bankruptcy; Problems and Challenges; Acquisition
Hart, Myra M. "Eric Wood (B)." Harvard Business School Case 897-075, October 1996. (Revised April 2004.)