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  • January 2012 (Revised November 2012)
  • Supplement

Ultimate Fighting Championship: License to Operate (B)

By: George Serafeim and Kyle Welch
The case describes the financial performance and business development of UFC after the change in ownership that happened in 2000, until 2004, when the owners are considering exiting the business. View Details
Keywords: Sports; Sports Industry
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Serafeim, George, and Kyle Welch. "Ultimate Fighting Championship: License to Operate (B)." Harvard Business School Supplement 112-081, January 2012. (Revised November 2012.)
  • November 2007
  • Teaching Note

Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (TN) (A) & (B)

By: Christopher Marquis and Alison Comings
Keywords: Sports; Sports Industry
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Marquis, Christopher, and Alison Comings. "Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (TN) (A) & (B)." Harvard Business School Teaching Note 408-081, November 2007.
  • 08 Jan 2020
  • Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

quality nowadays. That young candidates are being selected for the most prestigious and critical positions in the NFL means, to some extent, that they are bypassing older colleagues for job opportunities. This phenomenon is occurring outside of the View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • July 2005 (Revised September 2016)
  • Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth
In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details
Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco
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Wells, John R., Elizabeth A. Raabe, and Gabriel Ellsworth. "24 Hour Fitness (A): The Rise, 1983–2004." Harvard Business School Case 706-404, July 2005. (Revised September 2016.)
  • June 2007 (Revised March 2010)
  • Supplement

Maria Sharapova: Marketing a Champion (B)

By: Anita Elberse and Margarita Golod
Keywords: Sports; Marketing; Sports Industry
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Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (B)." Harvard Business School Supplement 507-066, June 2007. (Revised March 2010.)
  • 10 Oct 2011
  • Research & Ideas

Retailing Revolution: Category Killers on the Brink

near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach double-digit share in 2011. Pet products... View Details
Keywords: by Rajiv Lal & Jose B. Alvarez; Retail
  • 24 Apr 2020
  • Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

iPhoto This weekend the NFL is concluding its annual draft. Up to 255 college football players will be distributed over three days across the 32 NFL teams. In the midst of the coronavirus pandemic, NFL commissioner Roger Goodell made the decision to go ahead with the... View Details
Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports
  • 06 Mar 2006
  • Research & Ideas

Winners and Losers at the Olympics

glory on the slopes or on the ice are looking for endorsement opportunities that will lead to a post-Olympics pot of gold. In short, the Olympic Games are big business. Harvard Business School professor emeritus Stephen A. Greyser has been studying, teaching, and... View Details
Keywords: Re: Stephen A. Greyser; Sports; Sports; Sports
  • June 2005 (Revised October 2005)
  • Supplement

Coach Roy Williams: What Next? (B)

By: Thomas J. DeLong, Christopher Chang and Scott Schweitzer
Supplements the (A) case. View Details
Keywords: Sports; Sports Industry
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DeLong, Thomas J., Christopher Chang, and Scott Schweitzer. "Coach Roy Williams: What Next? (B)." Harvard Business School Supplement 405-093, June 2005. (Revised October 2005.)
  • December 2011 (Revised May 2012)
  • Supplement

Nike Football: World Cup 2010 (B)

By: Elie Ofek and Ryan Johnson
Keywords: Sports; Sports Industry
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Ofek, Elie, and Ryan Johnson. "Nike Football: World Cup 2010 (B)." Harvard Business School Supplement 512-054, December 2011. (Revised May 2012.)
  • October 2006 (Revised November 2007)
  • Supplement

Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (B)

By: Christopher Marquis, Doug Guthrie and Yannis Katsarakis
Keywords: Sports; Sports Industry; Greece
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Marquis, Christopher, Doug Guthrie, and Yannis Katsarakis. "Gianna Angelopoulos-Daskalaki and the 2004 Athens Olympic Games (B)." Harvard Business School Supplement 407-051, October 2006. (Revised November 2007.)
  • August 2005
  • Supplement

Bill Belichick and the New England Patriots (B)

By: John R. Wells and Travis Haglock
Supplements the (A) case. View Details
Keywords: Sports; Sports Industry
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Wells, John R., and Travis Haglock. "Bill Belichick and the New England Patriots (B)." Harvard Business School Supplement 706-414, August 2005.
  • June 2008 (Revised February 2011)
  • Teaching Note

Maria Sharapova: Marketing a Champion (A) & (B)

By: Anita Elberse
Teaching Note for [507065] and [507066]. View Details
Keywords: Brands and Branding; Sports; Sports Industry
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Elberse, Anita. "Maria Sharapova: Marketing a Champion (A) & (B)." Harvard Business School Teaching Note 508-087, June 2008. (Revised February 2011.)
  • June 2006
  • Teaching Note

Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century (TN)

By: Francisco de Asis Martinez-Jerez
Keywords: Sports; Management; Sports Industry; Spain
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Martinez-Jerez, Francisco de Asis. "Hala Madrid: Managing Real Madrid Club de Futbol, the Team of the Century (TN)." Harvard Business School Teaching Note 106-072, June 2006.
  • February 2006 (Revised March 2006)
  • Supplement

Negotiating on Thin Ice: The 2004-2005 NHL Dispute (B)

By: Deepak Malhotra and Maly Hout
Keywords: Negotiation; Compensation and Benefits; Sports; Sports Industry
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Malhotra, Deepak, and Maly Hout. "Negotiating on Thin Ice: The 2004-2005 NHL Dispute (B)." Harvard Business School Supplement 906-039, February 2006. (Revised March 2006.)
  • November 2009 (Revised September 2010)
  • Supplement

Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (B)

By: Frances X. Frei and Matthew Todd Perlberg
Supplement to the (A) case. View Details
Keywords: Sports; Talent and Talent Management; Sports Industry
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Frei, Frances X., and Matthew Todd Perlberg. "Discovering Hidden Gems: The Story of Daryl Morey, Shane Battier, and the Houston Rockets (B)." Harvard Business School Supplement 610-039, November 2009. (Revised September 2010.)
  • April 1990 (Revised March 1992)
  • Case

Oakland A's: Baseball's Great Transformation

By: Leonard A. Schlesinger
The Oakland A's baseball team underwent a major turnaround during the 1980s, both on the field and in the business office. One of the most significant improvements came in the area of customer service. The A's management believed that if they took care of their fans,... View Details
Keywords: Transformation; Customer Focus and Relationships; Sports; Sports Industry; California
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Schlesinger, Leonard A. "Oakland A's: Baseball's Great Transformation." Harvard Business School Case 690-088, April 1990. (Revised March 1992.)
  • January 2006
  • Teaching Note

The Augusta National Golf Club Controversy (TN) (A), (B) and (C)

By: Herman B. Leonard, Marc J. Epstein and Melissa Tritter
Keywords: Sports; Diversity; Sports Industry
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Leonard, Herman B., Marc J. Epstein, and Melissa Tritter. "The Augusta National Golf Club Controversy (TN) (A), (B) and (C)." Harvard Business School Teaching Note 306-060, January 2006.
  • December 2019
  • Case

Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo

By: Anita Elberse and Melcolm Ruffin
In October 2019, National Basketball Association (NBA) team the Milwaukee Bucks are about to tip off their first home game in the 2019–2020 NBA season. Peter Feigin, president of the Milwaukee Bucks, and Jon Horst, the league’s youngest general manager, could look back... View Details
Keywords: Superstars; Talent and Talent Management; Sports; Strategy; Sports Industry
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Elberse, Anita, and Melcolm Ruffin. "Small-Market Teams and Big Stars: The Milwaukee Bucks and Giannis Antetokounmpo." Harvard Business School Case 520-037, December 2019.
  • November 2016
  • Case

Bayern Munich in China

By: Karim Lakhani, Sascha L. Schmidt, Michael Norris and Kerry Herman
In 2015, German football club Bayern Munich is considering how to enter the Chinese market. Should it build its own infrastructure or rely on third-party partnerships to reach this massive football fan base? View Details
Keywords: Football; Soccer; Bundesliga; Digital Technology; Market Entry; Sports; Global Strategy; Market Entry and Exit; Online Technology; Sports Industry; Germany; China
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Lakhani, Karim, Sascha L. Schmidt, Michael Norris, and Kerry Herman. "Bayern Munich in China." Harvard Business School Case 617-025, November 2016.
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