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    • All HBS Web  (2,669)
      • Faculty Publications  (706)

      Normative Social InfluenceRemove Normative Social Influence →

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      • Article

      The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

      By: Emily Truelove and Katherine C. Kellogg
      This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details
      Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention
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      Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
      • March–April 2016
      • Article

      Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing

      By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
      Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance. We identify key company- and country-level factors that limit firms' use of... View Details
      Keywords: Disclosure Strategy; Disclosure; Environmental Performance; Environmental Strategy; Environment; Symbolic; Reporting; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact
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      Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing." Organization Science 27, no. 2 (March–April 2016): 483–504. (Formerly titled "When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure.")
      • February 2016
      • Teaching Note

      Akın Öngör's Journey

      By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
      The case of Akın Öngör's Journey describes a highly successful former CEO with stellar leadership skills, who transformed a bank in Turkey into one of the world's best, steered it to contribute to his country's social agenda, influenced business practices of other... View Details
      Keywords: Leadership; Change Management; Social Entrepreneurship; Business and Community Relations; Turkey
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      Kanter, Rosabeth Moss, and Ai-Ling Jamila Malone. "Akın Öngör's Journey." Harvard Business School Teaching Note 316-062, February 2016.
      • February 2016 (Revised February 2017)
      • Case

      Greening Walmart: Progress and Controversy

      By: Rebecca Henderson and James Weber
      In 2005, Walmart, the world’s largest retailer, launched a sustainability initiative aimed at reducing waste and making the company more environmentally and socially conscious. By 2015, the company had made progress on multiple dimensions: energy efficiency in its... View Details
      Keywords: Sustainability; Organizational Change and Adaptation; Business or Company Management; Motivation and Incentives; Reputation; Environmental Sustainability; Retail Industry; United States
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      Henderson, Rebecca, and James Weber. "Greening Walmart: Progress and Controversy." Harvard Business School Case 316-042, February 2016. (Revised February 2017.)
      • February 2016 (Revised April 2017)
      • Case

      James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution

      By: David Moss and Marc Campasano
      On June 8th, 1787, at the Constitutional Convention in Philadelphia, delegates from across the United States began discussing a curious proposal to expand federal power over the states. James Madison of Virginia had suggested that the new constitution include a... View Details
      Keywords: Governance; Law; Government and Politics; Power and Influence; History; South Carolina; Philadelphia; United States
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      Moss, David, and Marc Campasano. "James Madison, the 'Federal Negative,' and the Making of the U.S. Constitution." Harvard Business School Case 716-053, February 2016. (Revised April 2017.)
      • February 2016 (Revised February 2018)
      • Case

      The Battle over the Initiative and Referendum in Massachusetts (1918)

      By: David Moss and Dean Grodzins
      On Election Day in 1918, Massachusetts voters would have to decide not only on their preferred candidates for governor and U.S. Senator, but also whether or not to approve 19 proposed amendments to the state constitution. By far the most controversial of these would... View Details
      Keywords: Political Elections; Government Legislation; Power and Influence; History; Massachusetts
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      Moss, David, and Dean Grodzins. "The Battle over the Initiative and Referendum in Massachusetts (1918)." Harvard Business School Case 716-044, February 2016. (Revised February 2018.)
      • December 2015
      • Case

      An Intern's Dilemma (A)

      By: Sandra J. Sucher and Matthew Preble
      An HBS student is asked to misrepresent himself during the course of his summer internship by his employer in order to obtain data from industry competitors. View Details
      Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence
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      Sucher, Sandra J., and Matthew Preble. "An Intern's Dilemma (A)." Harvard Business School Case 316-128, December 2015.
      • December 2015
      • Supplement

      An Intern's Dilemma (B)

      By: Sandra J. Sucher and Matthew Preble
      An HBS student is asked to misrepresent himself during the course of his student internship by his employer in order to obtain data from a competitor. This case describes how the student handled the situation and what he learned about himself from it. View Details
      Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence
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      Sucher, Sandra J., and Matthew Preble. "An Intern's Dilemma (B)." Harvard Business School Supplement 316-129, December 2015.
      • December 2015
      • Article

      Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage

      By: Alison Wood Brooks
      Negotiations can be fraught with emotion, but it's only recently that researchers have examined how particular feelings influence what happens during deal making. Here the author shares some key findings and advice. Anxiety leads to poor outcomes. You will be less... View Details
      Keywords: Negotiation Style; Emotions
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      Brooks, Alison Wood. "Emotion and the Art of Negotiation: How to Use Your Feelings to Your Advantage." Harvard Business Review 93, no. 12 (December 2015): 56–64.
      • December 2015
      • Article

      Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises

      By: Julie Battilana, Metin Sengul, Anne-Claire Pache and Jacob Model
      We examine the factors that influence the social performance of hybrid organizations that pursue a social mission, and sustain their operations through commercial activities, by studying work integration social enterprises (WISEs). We argue that social imprinting and... View Details
      Keywords: Hybrid Organizations; Social Enterprise; Social Entrepreneurship; Organizations; Performance Productivity
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      Battilana, Julie, Metin Sengul, Anne-Claire Pache, and Jacob Model. "Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises." Academy of Management Journal 58, no. 6 (December 2015): 1658–1685.
      • November 2015
      • Article

      Modularity and Intellectual Property Protection

      By: Carliss Y. Baldwin and Joachim Henkel
      Modularity is a means of partitioning technical knowledge about a product or process. When state-sanctioned intellectual property (IP) rights are ineffective or costly to enforce, modularity can be used to hide information and thus protect IP. We investigate the impact... View Details
      Keywords: Modularity; Value Appropriation; Relational Contracts; Clans; Intellectual Property
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      Baldwin, Carliss Y., and Joachim Henkel. "Modularity and Intellectual Property Protection." Strategic Management Journal 36, no. 11 (November 2015): 1637–1655.
      • October 2015
      • Case

      Clearwater Seafoods

      By: Forest L. Reinhardt
      Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other... View Details
      Keywords: Agribusiness; Profit; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Marketing; Corporate Social Responsibility and Impact; Environmental Sustainability; Agriculture and Agribusiness Industry; Canada
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      Reinhardt, Forest L. "Clearwater Seafoods." Harvard Business School Case 716-023, October 2015.
      • Article

      Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content.

      By: Amy Cuddy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong and Michael I. Norton
      Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using... View Details
      Keywords: Gender Stereotypes; Stereotype Content; Individualism; Collectivism; Prejudice and Bias; Values and Beliefs; Culture; Gender
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      Cuddy, Amy, Elizabeth Baily Wolf, Peter Glick, Susan Crotty, Jihye Chong, and Michael I. Norton. "Men as Cultural Ideals: Cultural Values Moderate Gender Stereotype Content." Journal of Personality and Social Psychology 109, no. 4 (October 2015): 622–635.
      • 2015
      • Working Paper

      A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition

      By: Gary P. Pisano
      The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
      Keywords: Competitive Advantage; Organizations
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      Pisano, Gary P. "A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition." Harvard Business School Working Paper, No. 16-036, September 2015.
      • September 2015 (Revised January 2023)
      • Background Note

      Ethical Analysis: Situation versus Character

      By: Nitin Nohria, Sandra J. Sucher, Joseph Badaracco, Edward H. Chang and Bridget Gurtler
      When we think of human behavior, especially from a moral perspective, we often rely on explanations based on character. We think that good decisions and responsible behavior require people with integrity and strong character and that immoral behavior originates within... View Details
      Keywords: Decision Choices and Conditions; Ethics; Behavior; Personal Characteristics; Power and Influence; Situation or Environment; Values and Beliefs; Social Psychology
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      Nohria, Nitin, Sandra J. Sucher, Joseph Badaracco, Edward H. Chang, and Bridget Gurtler. "Ethical Analysis: Situation versus Character." Harvard Business School Background Note 316-078, September 2015. (Revised January 2023.)
      • 2015
      • Working Paper

      Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes

      By: Andy Wu, Fujie Jin and Lorin Hitt
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      Wu, Andy, Fujie Jin, and Lorin Hitt. "Social Is the New Financial: How Startups' Social Media Activities Influence Funding Outcomes." Working Paper, July 2015.
      • 2015
      • Chapter

      Institutional Innovation: Novel, Useful, and Legitimate

      By: Ryan Raffaelli and Mary Ann Glynn
      This chapter advances the theoretical construct of institutional innovation, which we define as novel, useful and legitimate change that disrupts, to varying degrees, the cognitive, normative, or regulative mainstays of an organizational field. Institutional... View Details
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      Raffaelli, Ryan, and Mary Ann Glynn. "Institutional Innovation: Novel, Useful, and Legitimate." In The Oxford Handbook of Creativity, Innovation, and Entrepreneurship, edited by Christina E. Shalley, Michael A. Hitt, and Jing Zhou. Oxford University Press, 2015.
      • 2015
      • Working Paper

      Incentives versus Reciprocity: Insights from a Field Experiment

      By: Doug J. Chung and Das Narayandas
      We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
      Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Motivation and Incentives; Salesforce Management; Compensation and Benefits
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      Chung, Doug J., and Das Narayandas. "Incentives versus Reciprocity: Insights from a Field Experiment." Harvard Business School Working Paper, No. 15-084, April 2015. (Revised November 2015.)
      • April 2015
      • Article

      Anxious and Egocentric: How Specific Emotions Influence Perspective Taking

      By: Andrew R. Todd, Matthias Forstmann, Pascal Burgmer, Alison Wood Brooks and Adam D. Galinsky
      People frequently feel anxious. Although prior research has extensively studied how feeling anxious shapes intrapsychic aspects of cognition, much less is known about how anxiety affects interpersonal aspects of cognition. Here, we examine the influence of incidental... View Details
      Keywords: Anxiety; Egocentrism; Emotion; Perspective Taking; Risk and Uncertainty; Perspective; Emotions
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      Todd, Andrew R., Matthias Forstmann, Pascal Burgmer, Alison Wood Brooks, and Adam D. Galinsky. "Anxious and Egocentric: How Specific Emotions Influence Perspective Taking." Journal of Experimental Psychology: General 144, no. 2 (April 2015): 374–391.
      • March 2015
      • Module Note

      Power and Influence in Society

      By: Julie Battilana
      This module aims to help students understand how power and influence are employed, both to reproduce the status quo and to effect change in society. It first helps them to understand why, more often than not, power is used to reproduce the existing way individuals and... View Details
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      Battilana, Julie. "Power and Influence in Society." Harvard Business School Module Note 415-055, March 2015.
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