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Publications

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  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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  • 23 Oct 2007
  • First Look

First Look: October 23, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=706442 Central Bank: The ChexSystems(SM) QualiFile(R) Decision Harvard Business School Case 208-029 The "Central Bank" series analyzes the use of information and... View Details
Keywords: Sean Silverthorne
  • 25 Jul 2017
  • First Look

First Look at New Research and Ideas: July 25, 2017

principles can be valuable to a welfarist facing this limitation if they act as informational proxies, carrying accumulated knowledge about the effects of policy that otherwise cannot be considered. This argument can be seen both as... View Details
Keywords: Carmen Nobel
  • April 2023
  • Case

Twitter: The Freedom to Speak Freely and Be Heard

By: Randolph B. Cohen, Carin-Isabel Knoop and Mel Martin
In April 2022, serial entrepreneur Elon Musk announced that he would be interested in purchasing the social media site Twitter for $44 billion. With more than 100 million twitter followers, Musk had historically leveraged the site to engage with the customers of his... View Details
Keywords: Values and Beliefs; Acquisition; Social Media; Power and Influence; Technology Industry; Communications Industry; Public Relations Industry; United States
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  • 30 May 2005
  • Research & Ideas

Six Steps for Making Your Threat Credible

would love to bid but only if your competitor stays out of the game. Rumors suggest that your competitor is willing to counter your bid, but you believe these are strategic leaks designed to scare you off. You know that your competitor probably doesn't have the... View Details
Keywords: by Deepak Malhotra
  • 23 Mar 2010
  • First Look

First Look: March 23

(1990) and Petersen-Rajan (1995) models of information acquisition in credit markets. Download the paper: http://www.hbs.edu/research/pdf/10-077.pdf Strategies to Fight Ad-sponsored Rivals Authors: Ramon... View Details
Keywords: Martha Lagace
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

magnified in the online channel. Customer analysis suggests that opening retail stores paves the way for higher rates of customer acquisition and higher rates of repeat purchasing among existing customers in the direct channels in the... View Details
Keywords: Martha Lagace
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

work with. Promote cooperation and the exchange of information across the whole company. Put your best people closest to the action. Establish systems for the seamless sharing of knowledge. Secondary Management Practices Talent Winners... View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • Web

Funding Opportunities - Business & Environment

funding opportunities across the University. Loan Repayment HBS offers a number of programs to assist with MBA-related student loans upon graduation. Students are encouraged to learn more about each of the programs and their unique application processes. You can find... View Details
  • Web

Online Business Strategy Course | HBS Online

deepen your company’s competitive advantage. We live in an ever changing world and in order to keep up and become successful, continuous education is a must-do. Ozgur Taskaya User Acquisition Manager at Adcash Make stronger strategic... View Details
  • 2011
  • Working Paper

From Single Deals to Negotiation Campaigns

By: David A Lax and James K. Sebenius
Negotiation scholars typically take the individual deal, or a few linked deals, as the unit of analysis. While analyzing one deal requires a familiar conceptual framework, doing the same for a broader "negotiation campaign" calls for a different focus and set of... View Details
Keywords: Negotiation Deal; Framework; Business Subsidiaries; Agreements and Arrangements; Mergers and Acquisitions; Information Management; Finance; Business and Shareholder Relations; Corporate Governance; Business and Government Relations; Governing Rules, Regulations, and Reforms; Cross-Cultural and Cross-Border Issues
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  • 20 May 2014
  • First Look

First Look: May 20

governance, human capital, and informational frictions help account for the variation in management. Publisher's link: http://www.nber.org/papers/w20102 August 2013 Review of Economics and Statistics Does Planning Regulation Protect... View Details
Keywords: Sean Silverthorne
  • Web

Social Enterprise - Faculty & Research

stakeholder engagement and b) reduced informational asymmetry due to increased transparency. Using a large cross-section of firms, we find that firms with better CSR performance face significantly lower capital constraints. Moreover, we... View Details
  • October 2016
  • Case

The Quiet Ascension of LA Fitness

By: John R. Wells and Gabriel Ellsworth
In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details
Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles
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  • January 2020
  • Case

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli, Carla Larangeira and Mariana Cal
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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  • 05 Jan 2010
  • First Look

First Look: January 5

negative impact on organizational climate while taking action had a positive impact. Results suggest that solving problems as they arise (e.g., Toyota's approach) with intense and substantive actions is more productive than gathering View Details
Keywords: Martha Lagace
  • 09 Feb 2021
  • News

Investing in Entrepreneurship

acquisition route.” While he “retired” from Venrock in 1997 in order to let the next generation move ahead, Crisp soon returned part-time when Laurance and his brother David asked him to serve as vice chair of the family holding company,... View Details
Keywords: Susan Young
  • December 2002 (Revised February 2005)
  • Case

Cap Gemini Ernst & Young (A): A Global Merger

By: Ashish Nanda
French IT consulting giant Cap Gemini is poised to purchase the consulting arm of Ernst & Young, a U.S.-based Big 5 accounting firm. In doing so, many differences need to be resolved, including negotiating with Ernst & Young entities all over the world as well as... View Details
Keywords: Negotiation; Multinational Firms and Management; Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Information Technology Industry; Information Technology Industry; France
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  • December 2008 (Revised February 2011)
  • Case

Evan Williams: From Blogger to Odeo (A)

By: Noam T. Wasserman and Louis-Philippe Maurice
For several months, founder-CEO Evan Williams has felt trapped, unable to control Odeo and its strategic direction. He longs for the "simple" days of Blogger, the previous venture he had co-founded. Although his Blogger experiences had included a major blow-up with his... View Details
Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Venture Capital; Information Technology Industry
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  • Web

Research - Behavioral Finance & Financial Stability

financial variables. They use a diagnostic expectations version of a dispersed information learning model to explain why individual forecasters typically overreact to news, while consensus forecasts underreact relative to full-information... View Details