Publications

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

development of virtual-reality technologies. In October 2021, Facebook changed its name to Meta and announced it would spend $10 billion a year to “bring the metaverse to life.” Other tech View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

February 2009 (Revised September 2010)
Case

JWT China: Advertising for the New Chinese Consumer

By: Elisabeth Koll

This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details

Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China

2012
Chapter

Citizens' Perceptions and the Disconnect Between Economics and Regulatory Policy

By: Jonathan Baron, William T. McEnroe and Christopher Poliquin

Economic theory is clear about the advantages and disadvantages of various ways of regulating negative externalities, such as command and control, cap and trade, taxation, subsidies, and tort law. Yet public policy rarely follows the recommendations that follow from... View Details

Keywords: Regulation; Decision Making; Government and Politics; United States

16 Jun 2003
Research & Ideas

Surveying the VC Landscape

venture capitalists might be more comfortable in investing in truly early-stage technologies. Q: What is the role of the buyout firm in View Details

Keywords: by Ann Cullen; Financial Services

01 Jun 2012
News

Made in the USA

to know that across the country, the population of ethnic consumers was growing. “I’ve always subscribed to the View Details

Keywords: Blagg, Deborah; cheese; lobster fishing; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

01 Dec 2009
News

Broad Range of Interests Among Nine New Faculty

years, that’s an enormous technological transition. So the questions of how firms can organize themselves to do it, and what kinds of governance... View Details

Keywords: Margie Kelley

27 May 2014
News

Crowdsourcing the Capitalist's Dilemma

brings a group together in an online forum to solve a specified "challenge." The participating HBS alumni researched the issues of long-term growth and job creation, generated... View Details

Keywords: April White; Management of Companies and Enterprises; Management of Companies and Enterprises

April 2013
Article

Using the Crowd as an Innovation Partner

By: Kevin J. Boudreau and Karim R. Lakhani

More and more organizations are turning to crowds for help in solving their most vexing innovation and research questions, but managers remain understandably cautious. It seems risky and even unnatural to push problems out to vast groups of strangers distributed around... View Details

Keywords: Innovation and Management; Research and Development

Find at Harvard

July 2005 (Revised September 2016)
Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth

In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details

Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco

21 Feb 2023
Research & Ideas

What's Missing from the Racial Equity Dialogue?

The Institute for the Study of Business in Global Society (BiGS) welcomed scholars to Harvard Business School last year to advance their research about race, diversity,... View Details

Keywords: by Danielle Kost

2012
Other Unpublished Work

Strategic responses to collective activism in the U.S. biomass sector

By: Shon R. Hiatt

Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details

Keywords: Environmental Sustainability; Business and Community Relations; Social and Collaborative Networks; Governing Rules, Regulations, and Reforms; Identity; Forest Products Industry; United States

17 Nov 2015
Working Paper Summaries

Self-Interest: The Economist's Straitjacket

Keywords: by Robert Simons

24 Jan 2025
News

The Network Effect

Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) When Dina Model and Karan Mathur (both MBA 2015) met through mutual friends during their first year at HBS, neither was envisioning a future business deal. “We didn’t realize that we had shared... View Details

May 1995 (Revised September 1997)
Case

Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

By: David B. Yoffie

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details

Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia