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  • All HBS Web  (11,801)
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  • June 2007 (Revised September 2021)
  • Case

Thomas J. Watson, IBM and Nazi Germany

By: Geoffrey Jones, Grace Ballor and Adrian Brown
Considers the strategy of U.S.-owned IBM, then a manufacturer of punch cards, in Nazi Germany before 1937. Opens with IBM CEO Thomas J. Watson meeting Adolf Hitler in his capacity as President of the International Chamber of Commerce. IBM had acquired a German company... View Details
Keywords: Business History; Values and Beliefs; Multinational Firms and Management; Corporate Social Responsibility and Impact; Investment; Business and Government Relations; Germany; United States
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Jones, Geoffrey, Grace Ballor, and Adrian Brown. "Thomas J. Watson, IBM and Nazi Germany." Harvard Business School Case 807-133, June 2007. (Revised September 2021.)
  • March 2004 (Revised January 2008)
  • Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
  • September 1989 (Revised July 1991)
  • Case

Caterpillar, Inc.: George Schaefer Takes Charge

By: Christopher A. Bartlett
For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)

    Don't Just Survive - Thrive: Leading Innovations in Good Times and Bad

    Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
    • June 2024
    • Case

    Metub: Scaling Influence beyond Vietnam

    By: Paul A. Gompers and Shu Lin
    Founded in 2014, Metub was a leading video and talent network in Vietnam. It managed over 3,000 channels on YouTube and more than 3,000 content creators. To expand creators’ income opportunities across multiple platforms, Metub had diversified beyond its original... View Details
    Keywords: Intellectual Property; Business or Company Management; Brands and Branding; Competition; Diversification; Expansion; Recruitment; Entrepreneurship; Media and Broadcasting Industry; Viet Nam; Southeast Asia
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    Gompers, Paul A., and Shu Lin. "Metub: Scaling Influence beyond Vietnam." Harvard Business School Case 824-137, June 2024.
    • June 2017
    • Teaching Note

    IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

    By: Rosabeth Moss Kanter and Jonathan Cohen
    Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
    Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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    Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
    • March–April 2023
    • Article

    The New-Collar Workforce

    By: Colleen Ammerman, Boris Groysberg and Ginni Rometty
    Many workers today are stuck in low-paying jobs, unable to advance simply because they don’t have a bachelor’s degree. At the same time, many companies are desperate for workers and not meeting the diversity goals that could help them perform better while also reducing... View Details
    Keywords: Diversity; Recruitment; Social Issues; Higher Education; Competency and Skills
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    Ammerman, Colleen, Boris Groysberg, and Ginni Rometty. "The New-Collar Workforce." Harvard Business Review 101, no. 2 (March–April 2023): 96–103.
    • May 2020
    • Teaching Note

    Kraft Heinz: The $8 Billion Brand Write-Down

    By: Jill Avery
    Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details
    Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States
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    Avery, Jill. "Kraft Heinz: The $8 Billion Brand Write-Down." Harvard Business School Teaching Note 520-114, May 2020.
    • December 2014 (Revised August 2015)
    • Case

    Muñoz Group: Sustaining Global Vertical Integration Through Innovation

    By: Jose B. Alvarez and Annelena Lobb
    Muñoz Group, which supplied supermarket chains and food distribution chains around the world with fruit, flowers, juice and ice cream, was at a strategic crossroads in 2014. CEO Alvaro Muñoz had to choose the best way to achieve profit goals and provide his company... View Details
    Keywords: Innovation; Supply Chain; Retail; Agribusiness Industry; Globalized Firms and Management; Supply Chain Management; Competitive Advantage; Vertical Integration; Profit; Innovation and Invention; Retail Industry; Agriculture and Agribusiness Industry; North and Central America
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    Alvarez, Jose B., and Annelena Lobb. "Muñoz Group: Sustaining Global Vertical Integration Through Innovation." Harvard Business School Case 515-011, December 2014. (Revised August 2015.)
    • November 2022 (Revised March 2024)
    • Case

    Northvolt: Building Batteries to Fight Climate Change

    By: George Serafeim, Debora L. Spar and Julia M. Comeau
    In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in... View Details
    Keywords: Batteries; Climate Change; Factories, Labs, and Plants; Green Technology; Mission and Purpose; Goals and Objectives; Corporate Social Responsibility and Impact; Green Technology Industry; Battery Industry; Sweden; Europe
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    Serafeim, George, Debora L. Spar, and Julia M. Comeau. "Northvolt: Building Batteries to Fight Climate Change." Harvard Business School Case 323-042, November 2022. (Revised March 2024.)
    • March 2014 (Revised January 2015)
    • Case

    Ghurka

    By: Jose B. Alvarez, Walter J. Salmon and Christine Snively
    Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a... View Details
    Keywords: Retailing; Luxury
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    Alvarez, Jose B., Walter J. Salmon, and Christine Snively. "Ghurka." Harvard Business School Case 514-078, March 2014. (Revised January 2015.)
    • Article

    Fixing What Really Ails Japan

    By: Michael E. Porter and Hirotaka Takeuchi
    Conventional wisdom claims that Japan’s “economic miracle” stemmed from its unique model of government guidance and its revolutionary corporate management techniques. An in-depth study proves this seriously wrong. Rampant government intervention has caused more... View Details
    Keywords: Leadership; Competition; Innovation and Invention; Business and Government Relations; Japan
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    Porter, Michael E., and Hirotaka Takeuchi. "Fixing What Really Ails Japan." Foreign Affairs 78, no. 3 (May–June 1999): 66–81.
    • 13 Aug 2015
    • News

    Google’s Alphabet Move Is Reorganizing 101

      Unlock the Mysteries of Your Customer Relationships

      Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies... View Details
      • 14 Nov 2006
      • First Look

      First Look: November 14, 2006

      management of variability often requires a company to influence customers' behavior. Managers attempting that kind of intervention can follow a three-step process: diagnosing... View Details
      Keywords: Sean Silverthorne
      • June 2020 (Revised October 2020)
      • Case

      What Went Wrong with Boeing's 737 Max?

      By: William W. George and Amram Migdal
      This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
      Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
      Citation
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      George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)
      • November 2018
      • Case

      David Hysong and SHEPHERD Therapeutics

      By: Ananth Raman, John Masko and Aldo Sesia
      In 2016, David Hysong, at age 27, found out he had a rare, incurable cancer. Rather than wait around to die, Hysong, a recent graduate of Harvard Divinity School, decided to launch a biotechnology company called Shepherd Therapeutics to development treatments for his... View Details
      Keywords: Cancer; Therapeutics; Drugs; Health Care and Treatment; Business Startups; Product Development; Financing and Loans; Growth and Development Strategy; Problems and Challenges
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      Raman, Ananth, John Masko, and Aldo Sesia. "David Hysong and SHEPHERD Therapeutics." Harvard Business School Case 619-012, November 2018.
      • February 1991 (Revised June 1993)
      • Case

      Ross Perot and General Motors

      By: Jay W. Lorsch
      In December, 1986 the General Motors Board of Directors must decide whether to accept the buyout agreement between GM and Ross Perot, a director of GM and its largest stockholder. The agreement called for GM to purchase all of Perot's GM shares in exchange for his... View Details
      Keywords: Leveraged Buyouts; Mergers and Acquisitions; Stock Shares; Resignation and Termination; Business or Company Management; Agreements and Arrangements
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      Lorsch, Jay W. "Ross Perot and General Motors." Harvard Business School Case 491-027, February 1991. (Revised June 1993.)
      • 04 Oct 2011
      • First Look

      First Look: October 4

        PublicationsCollective Memory Meets Organizational Identity: Remembering to Forget in a Firm's Rhetorical History Authors:Michel Anteby and Virag Molnar Publication:Academy of Management Journal (in press) Abstract Much organizational... View Details
      Keywords: Sean Silverthorne
      • May 2013
      • Supplement

      Transport Corporation of India (C): Dealing with Shortcomings in Service Quality

      By: V.G. Narayanan and Saloni Chaturvedi
      Transport Corporation of India was a logistics company that provided multi-modal transport solutions to its customers. Set up in 1958, TCI had grown from a 'one man, one truck, one office' set-up to a company with revenues of $400 million in half a century. TCI's... View Details
      Keywords: Transportation; Transportation Industry; India
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      Narayanan, V.G., and Saloni Chaturvedi. "Transport Corporation of India (C): Dealing with Shortcomings in Service Quality." Harvard Business School Supplement 113-132, May 2013.
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