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      • Faculty Publications  (30)

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      • February 2025
      • Teaching Note

      The Reinvention of Kodak

      By: Ryan Raffaelli
      Teaching Note for HBS Case Nos. 419-012 and 421-704. View Details
      Keywords: Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak." Harvard Business School Teaching Note 425-053, February 2025.
      • September 2020
      • Supplement

      The Reinvention of Kodak (A) Case Supplement

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (A) Case Supplement." Harvard Business School Multimedia/Video Supplement 421-707, September 2020.
      • September 2020
      • Case

      The Reinvention of Kodak (A) Multimedia Case

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (A) Multimedia Case." Harvard Business School Multimedia/Video Case 421-704, September 2020.
      • September 2020
      • Supplement

      The Reinvention of Kodak (B) Video Case Supplement

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (B) Video Case Supplement." Harvard Business School Multimedia/Video Supplement 421-709, September 2020.
      • September 2020
      • Case

      The Reinvention of Kodak (C) Case Supplement

      By: Ryan Raffaelli
      This case includes links to case supplement videos for students to view with the written case before class, and also supplement videos for faculty to use exclusively during class. View Details
      Keywords: CEO; Competitive Strategy
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      Raffaelli, Ryan. "The Reinvention of Kodak (C) Case Supplement." Harvard Business School Multimedia/Video Case 421-706, September 2020.
      • November 2018 (Revised August 2020)
      • Case

      The Reinvention of Kodak

      By: Ryan Raffaelli and Christine Snively
      The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry... View Details
      Keywords: CEO; Leadership; Asset Management; Transformation; Organizational Change and Adaptation; Competitive Strategy
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      Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
      • Summer 2016
      • Article

      The Real Lessons From Kodak's Decline

      By: Willy C. Shih
      Eastman Kodak is often mischaracterized as a company whose managers didn't recognize soon enough that digital technology would decimate its traditional business. However, what really happened at Kodak is much more complicated—and instructive. Kodak suffered from a... View Details
      Keywords: Technological Change; Disruption; Ecosystem; Semiconductors; Photography; Scaling-up; Scaling; Organizational Change and Adaptation; Information Technology; Product; Consumer Products Industry; United States
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      Shih, Willy C. "The Real Lessons From Kodak's Decline." MIT Sloan Management Review 57, no. 4 (Summer 2016): 11–13.
      • April 2016 (Revised February 2017)
      • Supplement

      Eastman Kodak Company: Restructuring a Melting Ice Cube

      By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
      In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
      Keywords: Restructuring; Financial Strategy; Investment; United States
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      Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Spreadsheet Supplement 216-707, April 2016. (Revised February 2017.)
      • August 2015 (Revised October 2023)
      • Case

      Eastman Kodak Company: Restructuring a Melting Ice Cube

      By: Stuart C. Gilson, John D. Dionne and Sarah L. Abbott
      In May 2013, senior managers of GSO Capital Partners, an $80 billion credit-oriented investment firm owned by The Blackstone Group, are considering what to do next with their investment in the senior secured debt of Eastman Kodak Company. Once a great company and an... View Details
      Keywords: Restructuring; Finance; Strategy; Investment; United States
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      Gilson, Stuart C., John D. Dionne, and Sarah L. Abbott. "Eastman Kodak Company: Restructuring a Melting Ice Cube." Harvard Business School Case 216-006, August 2015. (Revised October 2023.)
      • August 2012 (Revised August 2013)
      • Background Note

      Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

      By: Willy Shih
      Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details
      Keywords: Technology Transitions; Competency-destroying; Digital; Analog; Digital Transition; Modular; Modularity; Technological Change; Radical Innovation; Incremental Innovation; Architectural Innovation; Modular Innovation; Sustaining Innovation; Competency-enhancing; Noise Propagation; Perfect Copying; Digital Music; Digital Media; Consumer Electronics; Kodak; Sony; Panasonic; Disruptive Innovation; Technology Adoption; Transition; Change Management; Consumer Products Industry; United States
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      Shih, Willy. "Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging." Harvard Business School Background Note 613-024, August 2012. (Revised August 2013.)
      • December 2005 (Revised September 2007)
      • Case

      Canyon Johnson Urban Fund

      By: Felix Oberholzer-Gee and Alexa Arena
      Basketball star Earvin "Magic" Johnson and K. Robert Turner, managing partner of Canyon Johnson Urban Fund (CJUF), raised $271.7 million for investments in urban real estate. The fund considered two projects, both located in Hollywood, CA. The first was located on... View Details
      Keywords: Investment; Projects; Business and Government Relations; Public Opinion; Urban Development; Real Estate Industry; Los Angeles
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      Oberholzer-Gee, Felix, and Alexa Arena. "Canyon Johnson Urban Fund." Harvard Business School Case 706-442, December 2005. (Revised September 2007.)
      • November 2004 (Revised November 2005)
      • Case

      Kodak and The Digital Revolution (A)

      By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
      The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
      Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
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      Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak and The Digital Revolution (A)." Harvard Business School Case 705-448, November 2004. (Revised November 2005.)
      • August 2003 (Revised January 2013)
      • Case

      Multinational Corporations in Apartheid-era South Africa: The Issue of Reparations

      By: Geoffrey Jones and Cate Reavis
      Considers the lawsuits filed on behalf of victims of apartheid against multinationals who operated in South Africa prior to 1994. Reviews the debates about divestment from and sanctions against South Africa from the 1950s. Includes case studies of companies that... View Details
      Keywords: Ethics; Multinational Firms and Management; Government Legislation; Lawsuits and Litigation; Business and Government Relations; Prejudice and Bias; South Africa
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      Jones, Geoffrey, and Cate Reavis. "Multinational Corporations in Apartheid-era South Africa: The Issue of Reparations." Harvard Business School Case 804-027, August 2003. (Revised January 2013.)
      • April 2003 (Revised February 2004)
      • Case

      Kodak (A)

      By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
      The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
      Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
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      Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak (A)." Harvard Business School Case 703-503, April 2003. (Revised February 2004.)
      • March 1999
      • Case

      Eastman Kodak Company

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details
      Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Company." Harvard Business School Case 599-106, March 1999.
      • April 1997
      • Teaching Note

      Eastman Kodak Company: Funtime Film TN

      By: Robert J. Dolan
      Teaching Note for (9-594-111). View Details
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      Dolan, Robert J. "Eastman Kodak Company: Funtime Film TN." Harvard Business School Teaching Note 597-080, April 1997.
      • September 1996
      • Teaching Note

      Kodak Business Imaging Systems Division, Teaching Note

      By: Roy D. Shapiro and Marie-Therese M. Flaherty
      Teaching Note for (9-693-043). View Details
      Keywords: Electronics Industry
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      Shapiro, Roy D., and Marie-Therese M. Flaherty. "Kodak Business Imaging Systems Division, Teaching Note." Harvard Business School Teaching Note 697-009, September 1996.
      • February 1996
      • Case

      Eastman Chemical Company: Building a Board from Scratch

      By: Jay W. Lorsch and Samanta Graff
      Eastman Chemical Co. spun off from Kodak in 1993. The CEO of Eastman, Earnest Deavenport did not want the new company's board any members of the Kodak board to include, so he initiated a deliberate and thorough process to build an entirely new board that he hoped would... View Details
      Keywords: Corporate Governance; Management Teams; Selection and Staffing; Chemical Industry
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      Lorsch, Jay W., and Samanta Graff. "Eastman Chemical Company: Building a Board from Scratch." Harvard Business School Case 496-043, February 1996.
      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • October 1992
      • Supplement

      Eastman Kodak Co.: Perspectives on Outsourcing

      By: Lynda M. Applegate
      Keywords: Job Cuts and Outsourcing; Perspective; Manufacturing Industry; Consumer Products Industry
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      Applegate, Lynda M. "Eastman Kodak Co.: Perspectives on Outsourcing." Harvard Business School Video Supplement 193-506, October 1992.
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