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    • All HBS Web  (3,077)
      • Faculty Publications  (655)

      Market DesignRemove Market Design →

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      • May 2016
      • Article

      Matching with Slot-Specific Priorities: Theory

      By: Scott Duke Kominers and Tayfun Sönmez
      We introduce a two-sided, many-to-one matching with contracts model in which agents with unit demand match to branches that may have multiple slots available to accept contracts. Each slot has its own linear priority order over contracts; a branch chooses contracts by... View Details
      Keywords: Matching With Contracts; Stability; Strategy-proofness; School Choice; Affirmative Action; Airline Seat Upgrades; Contracts; Market Design; Marketplace Matching; Balance and Stability
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      Kominers, Scott Duke, and Tayfun Sönmez. "Matching with Slot-Specific Priorities: Theory." Theoretical Economics 11, no. 2 (May 2016): 683–710.
      • 2016
      • Chapter

      Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets

      By: Hillary Greene and Dennis Yao
      This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely... View Details
      Keywords: Measurement and Metrics; Marketing Strategy; Consumer Behavior; Monopoly; Television Entertainment; Public Opinion; Geographic Scope; Media and Broadcasting Industry; United States
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      Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
      • April 2016
      • Supplement

      Canadian Pacific's Bid for Norfolk Southern Spreadsheet Supplement

      By: Benjamin C. Esty and Scott Mayfield
      In December 2015, Canadian Pacific Railroad (CPR) has just made its third bid to acquire Norfolk Southern Corporation (NSC), one of the largest railroads in the United States. Having rejected the prior offers, NSC’s CEO James Squires and the NSC board must now value... View Details
      Keywords: Capital Structure; Cash Flow; Cost of Capital; Financial Strategy; Investment Activism; Bids and Bidding; Negotiation Offer; Corporate Strategy; Rail Transportation; Mergers and Acquisitions; Transformation; United States; Canada
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      Esty, Benjamin C., and Scott Mayfield. "Canadian Pacific's Bid for Norfolk Southern Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 216-712, April 2016.
      • March 2016 (Revised March 2022)
      • Teaching Note

      Evive Health and Workplace Influenza Vaccinations

      By: John Beshears
      Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
      Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Health Care and Treatment; Insurance; Health; Consumer Behavior; Health Testing and Trials; Communication Strategy; Insurance Industry; Health Industry
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      Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Teaching Note 916-049, March 2016. (Revised March 2022.)
      • March 2016
      • Case

      Evive Health and Workplace Influenza Vaccinations

      By: John Beshears
      Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details
      Keywords: Vaccination; Influenza; Flu Shot; Preventive Care; Health Care; Behavioral Economics; Choice Architecture; Nudge; Experimental Design; Randomized Controlled Trial; RCT; Causal Inference; Consumer Behavior; Health Care and Treatment; Health Testing and Trials; Communication Strategy; Health Industry
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      Beshears, John. "Evive Health and Workplace Influenza Vaccinations." Harvard Business School Case 916-044, March 2016.
      • 2016
      • Book

      Management: An Integrated Approach

      By: Ranjay Gulati, Anthony Mayo and Nitin Nohria
      The goal of Management: An Integrated Approach 2nd ed., is to prepare students for leadership positions in 21st century companies by addressing the many facets involved in answering one key question: How are leaders successfully managing competitive companies in... View Details
      Keywords: Management; Leadership; Competition; Organizational Design
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      Gulati, Ranjay, Anthony Mayo, and Nitin Nohria. Management: An Integrated Approach. 2nd ed. Boston: Cengage Learning, 2016.
      • November 2015 (Revised February 2017)
      • Case

      Cisco Systems: In Search of the Next CEO

      By: Boris Groysberg, Sarah L. Abbott, Olivia Hull and J. Yo-Jud Cheng
      It’s August 2014 and John Chambers is expected to announce his retirement after 17 years as CEO of global technology giant Cisco Systems. Under Chambers’s leadership, Cisco has grown from $2.2 billion in annual revenues and under 4,000 employees to revenues of $46... View Details
      Keywords: Leadership; Succession Planning; CEO Succession; Managing Change; Person-organization Fit; Management Succession; Transition; Talent and Talent Management; Change Management; Retirement; Innovation Leadership; Recruitment; Corporate Governance; Experience and Expertise; Technology Industry; Information Technology Industry; United States; San Jose; California
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      Groysberg, Boris, Sarah L. Abbott, Olivia Hull, and J. Yo-Jud Cheng. "Cisco Systems: In Search of the Next CEO." Harvard Business School Case 416-027, November 2015. (Revised February 2017.)
      • 2015
      • Working Paper

      Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

      By: Ragnar Lund and Stephen A. Greyser
      Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
      Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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      Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
      • October 2015 (Revised January 2017)
      • Case

      UPower Technologies Inc.

      By: Joseph B. Lassiter III, William A. Sahlman and Liz Kind
      The UPower founders, Jake DeWitte and Caroline Cochran, were recent graduates from MIT's Nuclear Science and Engineering Department. They chose to attend Palo Alto–based Y Combinator's accelerator program to focus on building a "mini" nuclear reactor that would produce... View Details
      Keywords: Nuclear; Nuclear Energy; Nuclear Power; Energy Markets; New Nuclear; Entrepreneurial Finance; Entrepreneurial Marketing; Business & Government Relations; Off-grid; Energy; Renewable Energy; Energy Generation; Energy Sources; Entrepreneurship; Marketing; Business and Government Relations; Energy Industry; Utilities Industry; United States
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      Lassiter, Joseph B., III, William A. Sahlman, and Liz Kind. "UPower Technologies Inc." Harvard Business School Case 816-054, October 2015. (Revised January 2017.)
      • Article

      Behavioral Hazard in Health Insurance

      By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein
      A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample... View Details
      Keywords: Insurance; Consumer Behavior; Health Care and Treatment; Insurance Industry
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      Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein. "Behavioral Hazard in Health Insurance." Quarterly Journal of Economics 130, no. 4 (November 2015): 1623–1667. (Online Appendix.)
      • October 2015 (Revised September 2016)
      • Technical Note

      Flight: Now without Humans Aboard

      By: Mitchell Weiss, Karim Lakhani, HT Kung and Kerry Herman
      This note provides an overview of the unmanned aerial vehicles (UAVs, or drones) industry in September 2015. UAVs offered many potential applications in industries as diverse as aerial imaging and photography, agriculture, construction, infrastructure inspection and... View Details
      Keywords: Public Entrepreneurship; Drones; Entrepreneurship; Business Startups; Product Design; Research and Development; Technological Innovation; Rights; Ethics; Strategy; Transportation Networks; Market Entry and Exit; Innovation and Management; European Union; Asia; United States
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      Weiss, Mitchell, Karim Lakhani, HT Kung, and Kerry Herman. "Flight: Now without Humans Aboard." Harvard Business School Technical Note 816-045, October 2015. (Revised September 2016.)
      • September 2015 (Revised March 2025)
      • Technical Note

      FIELD Global Capstone: Developing Customer Empathy

      By: Jill Avery
      The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details
      Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers
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      Avery, Jill. "FIELD Global Capstone: Developing Customer Empathy." Harvard Business School Technical Note 316-082, September 2015. (Revised March 2025.)
      • 2015
      • Working Paper

      A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition

      By: Gary P. Pisano
      The field of strategy has mounted an enormous effort to understand, define, predict, and measure how organizational capabilities shape competitive advantage. While the notion that capabilities influence strategy dates back to the work of Andrews (1971), attempts to... View Details
      Keywords: Competitive Advantage; Organizations
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      Pisano, Gary P. "A Normative Theory of Dynamic Capabilities: Connecting Strategy, Know-How, and Competition." Harvard Business School Working Paper, No. 16-036, September 2015.
      • September 2015
      • Technical Note

      FIELD 2: Situation Analysis

      By: Jill Avery
      In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
      Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers
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      Avery, Jill. "FIELD 2: Situation Analysis." Harvard Business School Technical Note 316-081, September 2015.
      • September 2015
      • Teaching Note

      Sustainability at IKEA Group

      By: Michael W. Toffel
      Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details
      Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry
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      Toffel, Michael W. "Sustainability at IKEA Group." Harvard Business School Teaching Note 616-017, September 2015.
      • September 2015
      • Case

      Eco7: Launching a New Motor Oil

      By: John Quelch and Sunru Yong
      Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
      Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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      Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
      • 2016
      • Working Paper

      Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts

      By: Susanna Gallani
      Effective design of executive compensation contracts involves choosing and weighting performance measures, as well as defining the mix between fixed and incentive-based pay components, with a view to fostering talent retention and goal congruence. The variability in... View Details
      Keywords: Compensation Design; Board Interlocks; Compensation Consultants; Network Centrality; Homophily; Quadratic Assignment Procedure; Blockholders; Executive Compensation
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      Gallani, Susanna. "Through the Grapevine: Network Effects on the Design of Executive Compensation Contracts." Harvard Business School Working Paper, No. 16-019, August 2015. (Revised December, 2016.)
      • July 2015 (Revised April 2016)
      • Case

      Lomography: Analog in a Digital World

      By: John T. Gourville, Karol Misztal and Emer Moloney
      In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses... View Details
      Keywords: Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Manufacturing Industry; Technology Industry
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      Gourville, John T., Karol Misztal, and Emer Moloney. "Lomography: Analog in a Digital World." Harvard Business School Case 516-006, July 2015. (Revised April 2016.)
      • 2015
      • Working Paper

      Stability, Strategy-Proofness, and Cumulative Offer Mechanisms

      By: John William Hatfield, Scott Duke Kominers and Alexander Westkamp
      We consider the setting of many-to-one matching with contracts, where firms may demand multiple contracts but each worker desires at most one contract. We introduce three novel conditions—observable substitutability, observable size monotonicity,... View Details
      Keywords: Matching With Contracts; Stability; Strategy-proofness; Substitutability; Size Monotonicity; Cumulative Offer Mechanism; Contracts; Market Design; Marketplace Matching; Balance and Stability
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      Hatfield, John William, Scott Duke Kominers, and Alexander Westkamp. "Stability, Strategy-Proofness, and Cumulative Offer Mechanisms." Working Paper, July 2015.
      • June 2015 (Revised April 2018)
      • Case

      WeChat: A Global Platform?

      By: Willy Shih, Howard Yu and Feng Liu
      WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
      Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China
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      Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
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