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July 2015 (Revised October 2015)
Case

Building Strong Partnerships at the Inter-American Development Bank

By: Amy C. Edmondson, Erin L. Henry, Andreas Georgoulias and Natalie Bartlett

Building Strong Partnerships at the Inter-American Development Bank details the development of the bank's new Office of Outreach Partnerships to sustain a culture of innovation through maintaining and generating partnerships in order to fulfill the bank's greater... View Details

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (C)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Transportation Industry; Oceania; Europe

December 2018 (Revised February 2020)
Case

Fishbowl: Scaling Up

By: Leslie K. John

Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details

February 2018 (Revised January 2020)
Case

SoulCycle: The Road Ahead

By: Ashish Nanda, Eric Van den Steen and Jeffrey Boyar

Julie Rice and Elizabeth Cutler founded SoulCycle, an indoor cycling studio chain, in 2006 as more than a health club; they wanted it to become a lifestyle brand that would “empower riders in an immersive fitness experience.” By early 2015, SoulCycle had grown to 38... View Details

Keywords: Fitness; Fitness Industry; Exercise; Cycling; Boutique Fitness; Exit Strategy; Growth; Bicycles; Retail; Pricing; Community; SoulCycle; Vision; Health; Leadership; Strategy; Marketing; Decision Making; Health Industry; United States

September 2019 (Revised February 2020)
Teaching Note

Fishbowl: Scaling Up

By: Leslie K. John

Email mking@hbs.edu for a courtesy copy.

Teaching Note for HBS No. 919-013. Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and... View Details

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Communications Industry; Communications Industry; Communications Industry; United States; North America; United Kingdom

September 2012
Supplement

Hiroshi Mikitani Reflects and Provides Early Updates on Englishnization (November, 2011)

By: Tsedal Neeley

CEO of Rakuten, Hiroshi Mikitani, candidly responds to controversial questions about his Englishnization strategy and implementation across 7,100 employees a year and a half later: Did he make an impulsive move when he mandated English as the company language? Why does... View Details

Keywords: Language; Culture; Communication Barriers; Dynamic Global Marketplace; Rapid Change; Change Management; Ethnicity; Communication; Globalization; Management Teams; Japan

January 2014 (Revised June 2014)
Supplement

Dumb Ways To Die: Advertising Train Safety (B)

By: John Quelch

The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation. View Details

Keywords: Marketing Channels; Marketing Communication; Viral Advertising; Advertising; Advertising Campaigns; Public Sector; Marketing Communications; Marketing Strategy; Digital Marketing; Advertising Industry; Public Administration Industry; Media and Broadcasting Industry; Oceania; Europe

March–April 2024
Article

Case Study: Navigating Labor Unrest

By: Jorge Tamayo

Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict... View Details

Keywords: Strategy And Execution; Layoffs; Manufacturing; Labor and Management Relations; Labor Unions; Negotiation Tactics; Conflict and Resolution; Performance Improvement; Corporate Strategy; Manufacturing Industry; Brazil

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Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Information Technology Industry; Advertising Industry; Media and Broadcasting Industry; Transportation Industry; Financial Services Industry

December 2014 (Revised November 2023)
Case

Codecademy: Monetizing a Movement?

By: Jeffrey J. Bussgang and Lisa C. Mazzanti

Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders... View Details

Keywords: Entrepreneurial Management; Startup Management; Technology; Computer Programming; Coding; Online Education; Monetization; Online Communities; Marketplaces; Internet and the Web; Education; Entrepreneurship; Business Startups; Growth and Development Strategy; Technology Industry; Education Industry

04 Mar 2014
News

Learn Your Local Praise Culture

Keywords: corss-cultural communication; globalization; human capital; leadership

2016
Article

Android and Competition Law: Exploring and Assessing Google's Practices in Mobile

By: Benjamin Edelman and Damien Geradin

Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key... View Details

Keywords: Android; Antitrust; Competition Policy; Exclusion; Mobile Communication Devices; Remedies; Tying; Technology Platform; Competition; Monopoly; Policy; Mobile Technology; Telecommunications Industry

February 2015
Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox

In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details

April 2021 (Revised March 2024)
Case

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This case explores the competitive war between Snap, Facebook, and TikTok in 2021. The strategic focus is on Snapchat: how should it respond to the emergence of TikTok, and how should it compete with the dominant competitor in its space—Facebook. The case examines... View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Food and Beverage Industry; Consumer Products Industry; United States; China; Africa; Latin America

2014
Article

Corporate Social Responsibility Reporting in China: Symbol or Substance?

By: Christopher Marquis and Cuili Qian

This study focuses on how and why firms strategically respond to government signals regarding appropriate corporate activity. We integrate institutional theory and research on corporate political strategy to develop a political dependence model that explains (a) how... View Details

Keywords: Institutional Theory; Political Strategy; Non-market Strategy; China; Corporate Social Responsibility; Corporate Disclosure; Corporate Social Responsibility and Impact; Emerging Markets; Government and Politics; China

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2016
Working Paper

Android and Competition Law: Exploring and Assessing Google's Practices in Mobile

By: Benjamin Edelman and Damien Geradin

Since its launch in 2007, Android has become the dominant mobile device operating system worldwide. In light of this commercial success and certain disputed business practices, Android has come under substantial attention from competition authorities. We present key... View Details

Keywords: Android; Antitrust; Competition Policy; Exclusion; Mobile Communication Devices; Remedies; Tying; Two-Sided Platforms; Lawfulness; Internet; Mobile Technology; Wireless Technology; Information Technology Industry; Telecommunications Industry

January 2020 (Revised March 2020)
Case

Huawei: A Global Tech Giant in the Crossfire of a Digital Cold War

By: William C. Kirby, Billy Chan and John P. McHugh

By 2020, Ren Zhengfei, CEO of Huawei, had transformed the small telephone switch manufacturer he founded in 1987 into a $120 billion telecommunications company poised to lead the lucrative rollout of fifth-generation (5G) cellular networks. However, an emerging... View Details

Keywords: International Strategy; Government And Business; Digital Infrastructure; Political Risk; Information Technology; Infrastructure; Business and Government Relations; Government and Politics; Information Infrastructure; Technology Industry; China; United States

December 2012
Case

Chobani: Growing a Live and Active Culture

By: Joshua D. Margolis and Matthew Preble

Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to... View Details

Keywords: Innovation; Growth Strategy; Growth Management; Yogurt; Innovation Strategy; Leadership; Culture; Entrepreneurship; Marketing; Agribusiness; Manufacturing Industry; Food and Beverage Industry; United States; Canada; Australia

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