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  • November 2022 (Revised October 2024)
  • Teaching Note

P.T. Barnum: Changing the World

By: Robert Simons and Shirley Sun
Teaching Note for HBS Case No. 122-076. View Details
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  • November 2022 (Revised March 2024)
  • Case

Northvolt: Building Batteries to Fight Climate Change

By: George Serafeim, Debora L. Spar and Julia M. Comeau
In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in... View Details
Keywords: Batteries; Climate Change; Factories, Labs, and Plants; Green Technology; Mission and Purpose; Goals and Objectives; Corporate Social Responsibility and Impact; Green Technology Industry; Battery Industry; Sweden; Europe
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  • November 2022 (Revised March 2023)
  • Case

OneSmart

By: Nien-he Hsieh, Meg Rithmire and Shu Lin
At the end of 2021, Xi “Steve” Zhang was facing an existential crisis for himself and his business. OneSmart was a premium educational company founded in 2008 offering K-12 afterschool tutoring for students nationwide under a number of brands. The company was founded... View Details
Keywords: Governing Rules, Regulations, and Reforms; Crisis Management; Failure; Education Industry; China
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  • November 2022 (Revised March 2024)
  • Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller
In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details
Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry
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  • November 2022 (Revised March 2024)
  • Background Note

The Role of ESG in Investment Strategy

By: Vikram S Gandhi, Christopher Diak and Radhika Kak
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  • November 2022 (Revised May 2024)
  • Teaching Note

Walmart USA—Searching for Growth

By: Maria P. Roche
This teaching note is the companion to case 722-395 Walmart USA – Searching for Growth. View Details
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  • November 28, 2022
  • Article

Why This Should Be Business Leaders’ ‘Finest Hour’

By: Hubert Joly
Keywords: Mission and Purpose; Organizational Culture; Leadership
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  • November 2022 (Revised May 2023)
  • Case

Dicerna

By: Malcolm Baker, Ishita Sen and Jonathan Wallen
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  • November 24, 2022
  • Article

How to Build a Life: Does Overindulgence Make You Happy?

By: Arthur C. Brooks
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  • November 2022 (Revised April 2023)
  • Supplement

HTC and Virtual Reality (B)

By: Andy Wu and Matt Higgins
In April 2023, Cher Wang, CEO and Chairwoman of HTC, reflected on her time as a leader in the virtual reality industry from her office high above Taoyuan City, Taiwan. It had been a roller coaster ride of new product introductions and unexpected challenges for HTC and... View Details
Keywords: VR; Virtual Reality; Strategy; Metaverse; Market Entry and Exit; Competition; Technology Industry; Taiwan; China; United States
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  • November 2022
  • Teaching Note

Carvana: Pioneering the Online Car Buying Experience and Carvana (B): Managing Through The Pandemic and Aiming Higher: 2020 and 2021

By: Robert J. Dolan
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  • November 2022
  • Case

Chêne Bleu: Caught in the Trade Tariff Crossfire

By: Dante Roscini, Elena Corsi and Daniela Beyersdorfer
A French wine estate faced a 25% tariff on its U.S. exports following a multi-decade-long EU-U.S. trade dispute in the aerospace industry. View Details
Keywords: Trade; Globalized Markets and Industries; Business Startups; Business Strategy; Expansion; Family Business; Distribution; Agribusiness; Taxation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Aerospace Industry; France; United States; Europe
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  • November 2022
  • Case

Goonj: Growing in the Face of a Pandemic

By: V. Kasturi Rangan and Priyank Narayan
Founded by the husband and wife team of Anshu and Meenakshi Gupta in 1999, Goonj had quickly emerged as one of the leading disaster relief and rural development organizations in India. Their main mode of development was through providing a clothing kit to the village... View Details
Keywords: COVID-19 Pandemic; Management; Family Business; Natural Disasters; Social Issues; Entrepreneurship; Operations; Business and Community Relations; Strategy; India
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  • November 22, 2022
  • Article

Is Novel Research Worth Doing? Evidence from Peer Review at 49 Journals

By: Misha Teplitskiy, Hao Peng, Andrea Blasco and Karim R. Lakhani
There are long-standing concerns that peer review, which is foundational to scientific institutions like journals and funding agencies, favors conservative ideas over novel ones. We investigate the association between novelty and the acceptance of manuscripts submitted... View Details
Keywords: Research; Journals and Magazines
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  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • November 2022
  • Course Overview Note

Launching Technology Ventures (LTV)

By: Jeffrey J. Bussgang
Keywords: Technology; Venture Capital
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  • November 2022
  • Teaching Note

Peloton Interactive, Inc: Creating the Immersive Connected-Fitness Category

By: Robert J. Dolan
Teaching Note for HBS Case No. 520-105. View Details
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  • November 2022
  • Case

The Cartwrights’ Next Home: To Rent or To Buy?

By: Emily R. McComb and Sara Fleiss
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  • November 2022
  • Case

Wendy Estrella: Scaling Multiple Businesses

By: Jeffrey J. Bussgang and Sarah Mehta
Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details
Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts
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