Publications

November 2022 (Revised October 2023)
Teaching Note

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

Teaching note in support of the case "Driving Decarbonization at BMW" (HBS No. 123-008) View Details

November 2022
Course Overview Note

Introduction to the RC Strategy Course 2023

By: Juan Alcacer

November 21, 2022
Article

Now You See Me, Now I'm Gone

By: Boris Groysberg, Derek Haas and Eric Lin

As undervalued performers become more visible, they also gain more options to leave their employers. View Details

Keywords: Retention; Technology Adoption; Human Capital; Employees; Personal Development and Career

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

November 2022
Case

Jon Fortt: The Art of Debate and Effective Communication

By: Francesca Gino, Sarah Livick-Moses and Ruth Page

This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details

Keywords: Communication; Negotiation; Race

November 2022
Background Note

Regimes of Political Economy

By: Rawi Abdelal and Sophus A. Reinert

November 2022 (Revised June 2023)
Case

UGG Steps into the Metaverse

By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley

In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States

November 2022
Teaching Note

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto

Teaching Note for HBS Case. No. 622-074. View Details

November 17, 2022
Article

How to Build a Life: Meetings Are Miserable

By: Arthur C. Brooks

November 2022 (Revised December 2023)
Course Overview Note

The Entrepreneurial Manager: Spring 2024

By: Christina Wallace and Jo Tango

Every Harvard Business School first-year student enrolls in "The Entrepreneurial Manager," a course that focuses on leadership in entrepreneurial settings. This document outlines the course's goals and approach. View Details

Keywords: Entrepreneurial Finance; Entrepreneurs; Founders; Entrepreneurship; Venture Capital

November 16, 2022
Article

America Is Pursuing Happiness in All the Wrong Places

By: Arthur C. Brooks

The U.S. is undergoing a crisis of our personal and shared sense of meaning as polarization rises and institutions erode. The solution is as simple as it is difficult: Love one another. View Details

Keywords: Happiness; Civil Society or Community; Family and Family Relationships; Government and Politics; United States

November 2022
Teaching Note

Backstage at Boston Ballet

By: Ryan Raffaelli and Akshaya Varghese

Teaching Note for HBS Case No. 420-005. View Details

November 2022 (Revised December 2022)
Exercise

Choose Your Own Adventure: Your Financial Health (A): Congratulations, HBS Grad! Now, What?

By: Sara Fleiss and Emily R. McComb

November 2022
Case

Para: Pay Transparency and Gig Drivers' Rights

By: Christopher Stanton and George Gonzalez

The case presents the founding vision and early days of a young startup that seeks to empower delivery drivers with tools and transparency. The company's flagship mobile app has been taken up by tens of thousands of delivery drivers across major U.S. cities who use it... View Details

Keywords: Gig Workers; Corporate Entrepreneurship; Entrepreneurship; Business Startups; Applications and Software; Disruptive Innovation; Compensation and Benefits; Technology Industry; San Francisco

November 2022
Background Note

The Future of E-Commerce: Lessons from the Livestream Wars in China

By: Ayelet Israeli, Jeremy Yang and Billy Chan

This note explores the emerging multi-billion dollar commerce trend of livestream commerce. Livestream commerce is the sale of goods or services directly to consumers via live shows on digital platforms (such as social media or e-commerce platforms). It is a form of... View Details

November 2022 (Revised October 2024)
Case

'A Marshall Plan for Africa': James Mwangi and Equity Group Holdings

By: Caroline M. Elkins, Debora L. Spar, Zeke Gillman and Julia M. Comeau

Financial Inclusion. Dignity. Trust. These were the core principles driving James Mwangi’s transformation of Equity Building Society, insolvent in 1991, into what is, today, Equity Group Holdings, East and Central Africa’s largest retail banking institution. Raised in... View Details

Keywords: Bank; Income Inequality; Banking; Micro Finance; Microcredit; Africa; Kenya

November 15, 2022
Article

Using Simulations to Upskill Employees

By: Frank V. Cespedes, Trond Aas, Alex Hunt and Huw Newton-Hill

Reskilling employees tops the agenda in many organizations, according to a LinkedIn report. Korn Ferry estimates an 85-million person talent shortage by 2030, and McKinsey likens the challenge to the shift from agricultural to manufacturing work that occurred in the... View Details

Keywords: Employee Engagement; Managing People; Talent Development; Training; Human Capital; Experience and Expertise; Talent and Talent Management; Retention; Personal Development and Career