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  • October 2011 (Revised August 2020)
  • Teaching Note

HUGE and Digital Strategy

By: Ramon Casadesus-Masanell and Nicholas G. Karvounis
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Casadesus-Masanell, Ramon, and Nicholas G. Karvounis. "HUGE and Digital Strategy." Harvard Business School Teaching Note 712-409, October 2011. (Revised August 2020.)
  • July 2004 (Revised September 2004)
  • Case

Novell: CEO-led Turnaround and Growth Strategy

By: Richard L. Nolan and Robert D. Austin
Novell CEO Jack Messman tried to return the company to its leadership position in the software industry through a strategy that embraces Linux and other open source software. This case serves as an introduction to open source software and strategies based on open... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Open Source Distribution; Applications and Software; Intellectual Property; Business Strategy; Information Technology Industry
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Nolan, Richard L., and Robert D. Austin. "Novell: CEO-led Turnaround and Growth Strategy." Harvard Business School Case 605-004, July 2004. (Revised September 2004.)
  • January 2016
  • Case

Open Innovation at Fujitsu (A)

By: Amy C. Edmondson and Jean-François Harvey
This case study examines the open innovation journey at Fujitsu, a global information and communication technology company. The case ends with the location decision between Tokyo, Japan, downtown San Francisco or Sunnyvale, California, regarding establishing a small... View Details
Keywords: Open Innovation; Collaboration; Culture Change; Leadership; Japan; United States; Inter-organizational Relationships; Teaming; Maker Movement; Nascent Industries; Change Management; Leading Change; Organizational Culture; Emerging Markets; Collaborative Innovation and Invention; Information Technology Industry; Technology Industry; Sunnyvale; Tokyo; San Francisco
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Edmondson, Amy C., and Jean-François Harvey. "Open Innovation at Fujitsu (A)." Harvard Business School Case 616-034, January 2016.
  • February 1996 (Revised April 2004)
  • Case

Eli Lilly and Company: Innovation in Diabetes Care

By: Clayton M. Christensen
Summarizes Eli Lilly's history of innovation in its business, describing how the dimensions along which innovations have been made in the industry have changed. Lilly's innovation strategy has been to pursue ever higher performance products, while others in the... View Details
Keywords: Change; Product; Service Delivery; Product Development; Innovation and Management; Innovation Strategy; Health Care and Treatment; Pharmaceutical Industry
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Christensen, Clayton M. "Eli Lilly and Company: Innovation in Diabetes Care." Harvard Business School Case 696-077, February 1996. (Revised April 2004.)
  • November 2010
  • Article

The Strategy Research Initiative: Recognizing and Encouraging High-quality Research in Strategy

By: Joanne E. Oxley, Jan Rivkin, Michael D. Ryall and the Strategy Research Initiative
The Strategy Research Initiative—a cross-disciplinary group of mid-career, research-oriented faculty—has organized to coordinate activities that promote high-quality research in the field of strategy. This editorial essay summarizes the group's view of the... View Details
Keywords: Strategy; Research; Quality; Personal Development and Career; Groups and Teams
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Oxley, Joanne E., Jan Rivkin, Michael D. Ryall, and the Strategy Research Initiative. "The Strategy Research Initiative: Recognizing and Encouraging High-quality Research in Strategy." Strategic Organization 8, no. 4 (November 2010).
  • March 2023
  • Supplement

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)

By: Linda A. Hill and Emily Tedards
In 2018, Ana Owczarzak was appointed to lead Google Ads' new innovation and accelerator team - the Sales Acceleration and Innovation Labs (SAIL). The purpose of SAIL was to offer testing and incubation services for individuals within Google Ads who were developing new... View Details
Keywords: Innovation Leadership; Organizational Culture; Technology Industry; Information Technology Industry; Advertising Industry; United States
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Hill, Linda A., and Emily Tedards. "Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (B)." Harvard Business School Supplement 423-077, March 2023.
  • April 2013
  • Article

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

By: Ramon Casadesus-Masanell and Feng Zhu
This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details
Keywords: Business Model Innovation; Imitation; Sponsor-based Business Model; Strategic Revelation; Strategic Concealment; Business Model; Innovation and Invention; Price; Competitive Strategy; Adoption; Value; Duopoly and Oligopoly; Product; Customers; Market Entry and Exit; Monopoly
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Casadesus-Masanell, Ramon, and Feng Zhu. "Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models." Strategic Management Journal 34, no. 4 (April 2013): 464–482.
  • 19 Feb 2018
  • Working Paper Summaries

The Supply Chain Economy: A New Framework for Understanding Innovation and Services

Keywords: by Mercedes Delgado and Karen G. Mills
  • Teaching Interest

Innovation

Entrepreneurial and Intrapreneurial Innovation is the process of attempts to develop and introduce new and improved ways of doing things—which is the process of innovation or “applied creativity”. This course focuses on covering different stages of the applied... View Details

  • 2025
  • Working Paper

Too Much, Too Soon? Early Funding, Technological Unconventionality, and Innovation Capabilities

By: Harsh Ketkar and Maria Roche
The availability of financial resources significantly shapes firm innovation outcomes, especially for early-stage, innovation-focused technology firms. However, prior research has provided conflicting findings about this relationship: On the one hand, resource... View Details
Keywords: Startups; Technology Strategy; Novelty; Unconventionality; Resource Constraints; Early Stage Firms; Business Startups; Technological Innovation; Entrepreneurial Finance
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Ketkar, Harsh, and Maria Roche. "Too Much, Too Soon? Early Funding, Technological Unconventionality, and Innovation Capabilities." Harvard Business School Working Paper, No. 25-032, December 2024. (Revised February 2025.)
  • 11 Jan 2010
  • Research & Ideas

Mixing Open Source and Proprietary Software Strategies

and Betfair (online betting) have all grown quickly through innovation in their business models. Q: So are mixed source business models seen as the next big innovation View Details
Keywords: by Julia Hanna; Web Services
  • 2016
  • Chapter

Teaming Routines in Complex Innovation Projects

By: Tiona Zuzul and Amy C. Edmondson
Keywords: Teaming; Innovation; Groups and Teams; Innovation and Invention
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Zuzul, Tiona, and Amy C. Edmondson. "Teaming Routines in Complex Innovation Projects." In Organizational Routines: How They Are Created, Maintained, and Changed. Vol. 5, edited by Jennifer Howard-Grenville, Claus Rerup, Ann Langly, and Haridimos Tsoukas. Perspectives on Process Organization Studies. Oxford University Press, 2016.
  • 01 Dec 2009
  • Working Paper Summaries

Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation

Keywords: by Carliss Y. Baldwin & Eric von Hippel
  • October 2011 (Revised August 2020)
  • Case

HUGE and Digital Strategy

By: Ramon Casadesus-Masanell and Nicholas G. Karvounis
Keywords: Strategy; Technology
Citation
Educators
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Casadesus-Masanell, Ramon, and Nicholas G. Karvounis. "HUGE and Digital Strategy." Harvard Business School Case 712-442, October 2011. (Revised August 2020.)
  • 2017
  • Chapter

Team Reflexivity and Innovation

By: Michaela C. Schippers, Michael A. West and Amy C. Edmondson
Citation
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Schippers, Michaela C., Michael A. West, and Amy C. Edmondson. "Team Reflexivity and Innovation." In The Wiley Blackwell Handbook of the Psychology of Team Working and Collaborative Processes, edited by Eduardo Salas, Ramon Rico, and Jonathan Passmore, 459–478. Hoboken, NJ: Wiley-Blackwell, 2017.
  • 2010
  • Chapter

The Financing of R&D and Innovation

By: Bronwyn H. Hall and Josh Lerner
Evidence on the “funding gap” for investment innovation is surveyed. The focus is on financial market reasons for underinvestment that exist even when externality-induced underinvestment is absent. We conclude that while small and new innovative firms experience high... View Details
Keywords: Research and Development; Innovation and Invention; Venture Capital; Corporate Finance
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Hall, Bronwyn H., and Josh Lerner. "The Financing of R&D and Innovation." Chap. 14 in Handbook of the Economics of Innovation: Volume 1, by Bronwyn H. Hall and Nathan Rosenberg, 609–639. Amsterdam: Elsevier, 2010.
  • 2005
  • Class Lecture

Resources and Corporate Strategy

By: Cynthia A. Montgomery
Keywords: Corporate Strategy
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Montgomery, Cynthia A. "Resources and Corporate Strategy." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 9-156-8C.)
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
  • 2005
  • Class Lecture

Scope and Global Strategy

By: Tarun Khanna
Keywords: Global Strategy
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Khanna, Tarun. "Scope and Global Strategy." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 1576C.)
  • June 21, 2019
  • Article

Government-Funded Research Increasingly Fuels Innovation

By: Lee Fleming, Hillary Greene, Guan-Cheng Li, Matt Marx and Dennis Yao
Keywords: Innovation; R&D; Patents
Citation
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Fleming, Lee, Hillary Greene, Guan-Cheng Li, Matt Marx, and Dennis Yao. "Government-Funded Research Increasingly Fuels Innovation." Science 364, no. 6646 (June 21, 2019): 1139–1141.
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