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Show Results For
- All HBS Web
(3,617)
- People (15)
- News (955)
- Research (2,126)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,512)
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 01 Jun 2011
- News
Students Start-Ups Tap New HBS Fund
Muslims (Mohammed Aaser, MBA ’11): A children’s entertainment and education brand for Muslim Americans. MatchLend (Jeffrey Engler, MBA ’11, and Charles Deutsch): A tool to improve loan underwriting accuracy. ÃÂ Ovuline (Vasile Tofan, HBS... View Details
Keywords: awards
- June 2010
- Teaching Note
Ebro Puleva (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 510026. View Details
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
a particular task-for example, announcing a semiannual sale starting the following day. The other two types of ads focus on image, building up the perception of the brand rather than exhorting a consumer to purchase. Imagery-focused ads... View Details
- 16 Feb 2022
- News
Holding Business to Account
many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
breaks allow for opportunities for students to visit retail companies in person and see what makes the company unique first-hand. Students are passionate about the brands they are considering for potential employment and love the... View Details
Keywords: Consumer Products / Retail
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
brand over another based on their patients' requests? A recent study, Physicians Report on Patient Encounters Involving Direct to Consumer Advertising, focused on one aspect of pharma DCTA: What do physicians think about all of this? What... View Details
Keywords: by Manda Salls
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 08 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Private Equity
utilized by earlier stage investors.” There are also numerous PE firms with well-known brands that attract large numbers of students to campus events and into their applicant pool. In terms of location, students tend to focus on major... View Details
Keywords: Venture Capital / Private Equity
- June 2009
- Supplement
F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008
By: John A. Quelch
Professor John Quelch interviewed F. William McNabb, Chairman, Vanguard Group in April 2008 to review updates since the original case was published in 2004. View Details
Keywords: Growth and Development Strategy; Brands and Branding; Marketing Strategy; Financial Services Industry; United States
Quelch, John A. "F. William McNabb, Chairman, Vanguard Group, Interviewed by Professor John Quelch, April 2008." Harvard Business School Video Supplement 509-730, June 2009.
- 09 Jan 2013
- Sharpening Your Skills
Sharpening Your Skills: Understanding Customers
product. How Can I Understand My Customers Better? Empathy: The Brand Equity of Retail Retailers can offer great product selection and value, but those who lack empathy for their customers are at risk of losing them, says professor Ananth... View Details
Keywords: Re: Multiple Faculty
- 01 Sep 2003
- News
Richard Edelman
a member of the World Economic Forum and frequently shares his market research and branding expertise with this group. While Edelman does not wish to pressure his three daughters into joining the family business, his hopes for them are... View Details
- Profile
Fereshteh Zeineddin
Why was earning your MBA here important to you? I was at a point in my career when I wanted to transition into brand management. I knew that to become a great brand manager, I needed to gain a better... View Details
Keywords: Retail
- 15 Dec 2024
- News
Agenda: Amanda E/J Morrison (MBA 2014)
RIPPLE EFFECT “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” “A woman gets a period around age 12 to 14, and then we tell her to go off in the world and not get pregnant.” For 15 years, the morning-after... View Details
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm... View Details
Keywords: Brands and Branding; Production; Competency and Skills; Welfare or Wellbeing; Cost vs Benefits; Perception; Customers; Performance Evaluation; Fairness; Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- January 2021
- Supplement
Bespoken Spirits: Disrupting Distilling
By: Benjamin C. Esty and Daniel Fisher
On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California