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(2,796)
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- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- 2023
- Article
Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study
By: Mitchell Tang, Yashoda Sharma, Jennifer C. Goldsack and Ariel Dora Stern
Background: The use of digital health measurement tools has grown substantially in recent years. However, there are concerns that the promised benefits from these products will not be shared equitably. Underserved populations, such as those with lower education and... View Details
Keywords: Demographics; Product Development; Health Care and Treatment; Medical Devices and Supplies Industry
Tang, Mitchell, Yashoda Sharma, Jennifer C. Goldsack, and Ariel Dora Stern. "Building the Business Case for an Inclusive Approach to Digital Health Measurement with a Web App (Market Opportunity Calculator): Instrument Development Study." JMIR Formative Research 7 (2023).
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
something that is likely to be appealing to younger demographics because it makes for more action and less slow pace. The pitch clock will help. I favor a “batter clock”—meaning a batter can step out of the box only once during his time... View Details
- Article
Whites See Racism as a Zero-Sum Game That They Are Now Losing
By: Michael I. Norton and Samuel R. Sommers
Although some have heralded recent political and cultural developments as signaling the arrival of a post-racial era in America, several legal and social controversies regarding "reverse racism" highlight Whites' increasing concern about anti-White bias. We show that... View Details
Keywords: Racism; Zero-sum Game; Bias; Affirmative Action; Prejudice and Bias; Race; Social Issues; United States
Norton, Michael I., and Samuel R. Sommers. "Whites See Racism as a Zero-Sum Game That They Are Now Losing." Perspectives on Psychological Science 6, no. 3 (May 2011): 215–218.
- September 2017 (Revised September 2023)
- Case
Chase Sapphire: Creating a Millennial Cult Brand
By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand ＆ Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
Santana, Shelle, Jill Avery, and Christine Snively. "Chase Sapphire: Creating a Millennial Cult Brand." Harvard Business School Case 518-024, September 2017. (Revised September 2023.)
- February 2016 (Revised July 2017)
- Case
Race, Justice, and the Jury System in Postbellum Virginia
By: David Moss and Dean Grodzins
In December 1877, an all-white grand jury in Patrick County, Virginia, indicted two black teenagers, Lee and Burwell Reynolds, for killing a white man. After a series of trials, an all-white trial jury convicted Lee of second-degree murder and sentenced him to prison.... View Details
Moss, David, and Dean Grodzins. "Race, Justice, and the Jury System in Postbellum Virginia." Harvard Business School Case 716-047, February 2016. (Revised July 2017.)
- August 2017 (Revised February 2023)
- Case
Managing Diversity and Inclusion at Yelp
By: Michael Luca, Joshua Schwartzstein and Gauri Subramani
This case explores the industry-wide lack of employee diversity in the technology sector and Yelp’s decision to take a leadership position in identifying strategies to increase diversity. The goal of the case is to provide an opportunity for students to develop a... View Details
Keywords: Diversity; Employees; Leading Change; Strategy; Organizational Culture; Technology Industry
Luca, Michael, Joshua Schwartzstein, and Gauri Subramani. "Managing Diversity and Inclusion at Yelp." Harvard Business School Case 918-009, August 2017. (Revised February 2023.)
- 03 Jun 2022
- Research & Ideas
In a Work-from-Anywhere World, How Remote Will Workers Go?
drain from the suburbs, and redefine demographics in many locations, says Choudhury, the Lumry Family Associate Professor at HBS. In The Changing Geography of Work: Priorities for Policy Makers, published recently by the Organisation for... View Details
Keywords: by Kara Baskin
- July 2011
- Case
Shifting the Diversity Climate: The Sodexo Solution
By: David A. Thomas and Stephanie J. Creary
This case profiles the evolution of Sodexo's diversity initiative. Diversity became a key priority for Sodexo, North America in 2001 after a class-action lawsuit was filed and certified in Washington, D.C. against Sodexo Marriot Services, Inc., the food services... View Details
Keywords: Diversity; Business Strategy; Globalization; Management Teams; Gender; Race; Ethnicity; Age; Food and Beverage Industry; North America; Washington (state, US)
Thomas, David A., and Stephanie J. Creary. "Shifting the Diversity Climate: The Sodexo Solution." Harvard Business School Case 412-020, July 2011.
- April 2023
- Article
Racial Inequality in Work Environments
By: Letian Zhang
This article explores racial stratification in work environments. Inequality scholars have long identified racial disparities in wage and occupational attainment, but workers’ careers and well-being are also shaped by elements of their work environment, including firm... View Details
Keywords: Discrimination; Race; Equality and Inequality; Working Conditions; Personal Development and Career; Organizational Culture
Zhang, Letian. "Racial Inequality in Work Environments." American Sociological Review 88, no. 2 (April 2023): 252–283.
- December 2005 (Revised March 2010)
- Case
William Levitt, Levittown and the Creation of American Suburbia
By: Nitin Nohria, Anthony Mayo and Mark Benson
Demand for low-cost housing after World War II far exceeded supply. Was this a profitable new market? New York developer William Levitt had to decide. During World War II, Levitt was eager to build basic housing for the working class—otherwise, Levitt & Sons would have... View Details
Keywords: Demographics; Construction; Business History; Housing; Leadership; Growth and Development Strategy; Product Development; Business and Government Relations; Construction Industry; Real Estate Industry; United States; New York (state, US)
Nohria, Nitin, Anthony Mayo, and Mark Benson. "William Levitt, Levittown and the Creation of American Suburbia." Harvard Business School Case 406-062, December 2005. (Revised March 2010.)
- February 2009
- Article
Just Because I'm Nice, Don't Assume I'm Dumb
By: Amy Cuddy
We often judge colleagues on the basis of their perceived warmth and competence, finding clues to these qualities in stereotypes rooted in race, gender, or nationality. Many of our decisions about fellow workers are thus premised on faulty data—harming judged and... View Details
Keywords: Prejudice and Bias; Perception; Nationality; Race; Judgments; Competency and Skills; Gender
Cuddy, Amy. "Just Because I'm Nice, Don't Assume I'm Dumb." Breakthrough Ideas of 2009. Harvard Business Review 87, no. 2 (February 2009).
- 23 Apr 2024
- In Practice
Getting to Net Zero: The Climate Standards and Ecosystem the World Needs Now
With each month clocking record-breaking temperatures across the planet, this Earth Day reflected the renewed urgency of regulators and businesses to find climate-change solutions. The US Securities and Exchange Commission recently adopted new rules that will mandate... View Details
Keywords: by Rachel Layne
- September 2020 (Revised July 2022)
- Technical Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
- September–October 1996
- Article
Making Differences Matter: A New Paradigm for Managing Diversity
By: D. A. Thomas and Robin Ely
Thomas, D. A., and Robin Ely. "Making Differences Matter: A New Paradigm for Managing Diversity." Harvard Business Review 74, no. 5 (September–October 1996): 79–90.
- April 2023
- Case
Strive Asset Management
By: Suraj Srinivasan, Lynn S. Paine and Aldo Sesia
Strive Asset Management, which launched in 2022, was actively targeting several leading U.S. companies in the upcoming 2023 proxy voting season to stop acquiescing to those large asset managers and other institutional shareholders who were pressing those companies to... View Details
- 10 Mar 2020
- Research & Ideas
The Little Understood Problem Confronting Diverse Workplaces
Knitting together a workforce with diverse backgrounds, cultures, and other demographic differences is challenging even for experienced managers, who must socialize those employees into the organization and also help them form new work... View Details
Keywords: by Julia Hanna
- January 2016 (Revised May 2016)
- Case
IKEA in Saudi Arabia (A)
By: Karthik Ramanna, Jérôme Lenhardt and Marc Homsy
A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own commitments to... View Details
Keywords: Corporate Values; Islam; Multinationals; Globalization; Leadership; Equality and Inequality; Multinational Firms and Management; Religion; Organizational Culture; Gender; Consumer Products Industry; Saudi Arabia; Sweden
Ramanna, Karthik, Jérôme Lenhardt, and Marc Homsy. "IKEA in Saudi Arabia (A)." Harvard Business School Case 116-015, January 2016. (Revised May 2016.)
- 04 Feb 2002
- Research & Ideas
How To Do Business in Islamic Countries
foreign arbitration awards. "It's very important to watch how fast Saudi Arabia moves toward WTO membership. It will have a great deal to do with the political stability of the country, its dealing with the challenges of the future—very serious ones like a View Details
Keywords: by Martha Lagace
- 2024
- Working Paper
Migration, Climate Similarity, and the Consequences of Climate Mismatch
By: Marguerite Obolensky, Marco Tabellini and Charles Taylor
This paper examines the concept of “climate matching” in migration—the idea that migrants seek out destinations with familiar climates. Focusing on the US, we document that temperature distance between origin and destination predicts the distribution of migrants across... View Details
Keywords: Migration; Climate; Immigration; Residency; Weather; Ethnicity; Climate Change; Geographic Location; Policy; United States
Obolensky, Marguerite, Marco Tabellini, and Charles Taylor. "Migration, Climate Similarity, and the Consequences of Climate Mismatch." Harvard Business School Working Paper, No. 24-031, November 2023. (Revised November 2024. Also available from VoxEU, e-axes, and HBS Working Knowledge.)