The last post, Event Planning for Recruiting Success – Part 1, reviewed the two main recruiting events at HBS, Company Presentations and Company Conversations. In Part II we will cover hosting virtual events, meeting with targeted groups of students, and building your brand through industry education. It is worth reiterating that not every event is right for every company; use this as a guide to determine which format(s) would be most successful for your organization. [...]

Hosting a company recruiting event is a great way to build brand awareness and engage with HBS students. At the same time, we know that event planning requires a commitment from your team in preparing materials, securing speakers, advertising, and in many cases traveling to campus. So how do you optimize your time and choose an effective event format? [...]