Insights & Advice
Growing the Seeds of an Early-Stage Startup
Kai Lim
It all started with a cold LinkedIn mail to Aaron Gailmor, the founder of Brass Roots, an early-stage startup that I happened upon while tracking Expo West 2019 (World's largest natural, organic and healthy products event) with a classmate. I had no expectation that I would hear back, since there was no MBA internship opening, so I was pleasantly surprised when Aaron replied and gave me a shot anyway! After going through multiple interviews and being asked for numerous references, I realized that no matter how resource constrained an early-stage startup might be, a founder will never under-invest in recruiting diligence. [...]