Insights & Advice
Marketing Reimagined: A Recap of the 2016 Marketing Innovation Conference
Emily Scofield
- 07 Dec 2016
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On Sunday November 6, over 350 people flocked to the Harvard Business School campus to attend the Marketing Innovation Conference. This year’s theme, “Marketing Reimagined”, drew a wide range of attendees from top marketing professionals to students from 15+ MBA programs, and as far away as California. The conference was hosted by HBS’s Marketing Club and was sponsored by Procter & Gamble, The Boston Consulting Group, H-E-B, ABInBev, American Express, General Mills, Ibotta, and Samsung. [...]