Managing the Future of Work

In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever's Future of Work initiative aimed to accelerate the speed of change throughout the organization and prepare the workforce for a digitalized and highly automated era. Despite the success over the last three years, the program still faced significant challenges in its implementation: How should Unilever, one of the world's largest consumer goods companies, adapt and accelerate the speed of change throughout the organization? Was it even possible to lead a systematic, agile workforce transformation across several geographies with local context differences? How could Unilever prepare and upscale its workforce for the future?

This case touches on the topics of project-based work, agile methodology, and skill and talent management through Catalant's evolution as a company. Catalant's journey to becoming a software platform and talent marketplace provides context for students to explore new models of work and ways companies are mobilizing talent internal and external to their organization. This case urges students to contemplate how these considerations might shape the critical decisions business leaders will need to make about how to manage their organizations and use their resources to capitalize on their own vision for the future. This case also provides valuable lessons for technology entrepreneurship, introduces students to important gig economy concepts, and asks students to consider the unique challenges facing companies like Catalant that are selling a gig platform as part of their product or service.

In 2014, Lindsay Jurist-Rosner (MBA '09) founded Wellthy, a B2C business that coordinates care for working professionals seeking help to support loved ones with chronic diseases or aging parents. With personal experience as a young professional providing care for her mother, Jurist-Rosner spotted an opportunity, given the long-term demographic trends in the United States. As she raised capital, built out a technology platform and recruited a team of care coordinators, Wellthy's growth remained slow until she piloted a B2B product with the Hearst Company. Jurist-Rosner wondered whether Wellthy should fully pivot from B2C to B2B, how fast she should ramp up the recruitment of care coordinators, and as she looked to raise another round of capital, whether she should position Wellthy as a B Corporation delivering social impact alongside commercial returns.

The Golden Triangle Region (GTR) is a three-county area in rural Mississippi that suffered a steep decline as manufacturing companies faced pressures from automation and overseas competition. Between the mid 1980s and late 1990s, several textile, toy, and tubing factories that accounted for a substantial share of local employment closed and forced GTR residents to make a difficult choice - leave their homes and communities behind for better employment opportunities elsewhere or stay and face a lower quality of life. GTR LINK, the local economic development agency, brought in a new leader in Joe Max Higgins, Jr in order to stem the flight of businesses from the region and offer locals the hope that they could stay and still enjoy a better tomorrow.