Publications

9 Aug 2012
Interview

Marriages Fail, but There'll Always be Wedding Dresses

By: Nancy F. Koehn and Sally Hership

Read Now

November 2010 (Revised January 2012)
Teaching Note

Sony and the JK Wedding Dance (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for 510064. View Details

Keywords: Music Entertainment; Copyright; Situation or Environment; Online Technology; Entertainment and Recreation Industry; Music Industry

December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry

August 2006 (Revised February 2009)
Case

Tanishq: Positioning to Capture the Indian Woman's Heart

By: Das Narayandas and Kerry Herman

The firm has to choose between an established brand, Tanishq, and a new skunkworks brand, GoldPlus, to go after the Indian plain gold jewelry market: Tanishq, initially targeted at a western customer, has undergone strategic retooling and has currently been... View Details

Keywords: Customers; Brands and Branding; Product Positioning; Segmentation; Apparel and Accessories Industry; India

June 2005 (Revised May 2008)
Case

Yamanote Kaikan

By: Robin Greenwood, Arthur I Segel and Joshua Katzin

In 2001, James O'Connell, president of Holyoke Japan, an affiliate of Larson Capital, a distress debt private equity firm, wants to bid on a 90 billion yen loan currently in default by the borrower, Sanjo Enterprises, for a popular wedding and banquet facility with an... View Details

Keywords: Borrowing and Debt; Private Equity; Price; Bids and Bidding; Competition; Japan