Publications

November 2020 (Revised September 2021)
Case

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez

Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details

Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy

September 1953 (Revised December 2012)
Case

Bramos Printing Company

A printing company, founded in 2000 as a one-man-job printing firm, is experiencing rapid growth together with a move and modernization of its facilities. Presents a problem in depreciation. View Details

Keywords: Growth Management; Business Growth and Maturation; Accounting; Service Industry

August 1995
Case

Quality Printing

By: Charles Christenson, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter and George Wu

Keywords: Publishing Industry

November 1972 (Revised April 1982)
Case

Gilbert Printing Co.

By: Benson P. Shapiro

November 1987 (Revised August 1989)
Case

Dorio Printing Co.

By: Frank V. Cespedes

Keywords: Publishing Industry

January 1974 (Revised February 1974)
Case

Picard Printing Products (A)

By: Louis T. Wells Jr.

October 1990
Teaching Note

Dorio Printing Co., Teaching Note

By: Frank V. Cespedes

Keywords: Publishing Industry

September 1989 (Revised April 1992)
Case

Powell Electronics: The Printed Circuit Board Division

February 2021
Teaching Note

HP Instant Ink: (Self) Disrupting the Consumer Printing Market

By: Elie Ofek and Marco Bertini

2007
Case

Dow Jones & Company: Innovation in Print and Online

By: Vijay Govindarajan and Chris Trimble

Read Now

April 2019 (Revised August 2020)
Case

Raksul

By: Scott Duke Kominers, Masahiro Kotosaka, Nobuo Sato and Akiko Kanno

Raksul, 2018 Forbes Japan "Startup of the Year," ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, Raksul had recently expanded to operate both a logistics/delivery marketplace... View Details

Keywords: Marketplace Design; B2B; Platform Strategy; Printing; Entrepreneurship; Digital Platforms; Logistics; Advertising; Growth and Development Strategy; Industry Structures; E-commerce; Web Services Industry; Japan

February 2014 (Revised August 2014)
Case

3D Systems

By: Karim R. Lakhani and David Lane

In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application... View Details

Keywords: 3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry

November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

December 2020 (Revised March 2021)
Case

Made In Space, Expectations Management, and the Business of In-Space Manufacturing

By: Matthew C. Weinzierl and Mehak Sarang

After having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained... View Details

Keywords: Aerospace; Space; Space Economy; 3D Printing; Manufacturing; Public-private Partnership; Partners and Partnerships; Strategy; Business and Government Relations; Aerospace Industry; Manufacturing Industry

April 2018
Teaching Note

Formlabs: Selling a New 3D Printer

By: Frank Cespedes

Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details

17 Jun 2019
Working Paper Summaries

The Comprehensive Effects of a Digital Paywall Sales Strategy

Keywords: by Doug J. Chung, Ho Kim, and Reo Song; Media & Broadcasting

August 2002
Case

MassEnvelopePlus

By: Rosabeth M. Kanter, Brooke Bartletta and Michelle Heskett

Describes the challenges Steve Grossman, a fourth-generation owner of a small commercial printing company, must face amid industry consolidation, technological changes, and his own run for public office. View Details

Keywords: Family Business; Family Ownership; Problems and Challenges; Leadership; Change Management; Information Technology; Personal Development and Career; Service Delivery; Service Industry; Massachusetts

March 2020
Case

Minneapolis Star Tribune

By: Joseph L. Bower, Elizabeth Hansen and Michael Norris

In the summer of 2019, Mike Klingensmith, CEO of the Minneapolis Star Tribune, the Twin Cities metro region’s largest newspaper, reviewed subscription trends and plans for future experimentation. The newspaper industry across the U.S. had suffered a steep decline for... View Details

Keywords: Financial Performance; Industry Evolution; Business Earnings; Organizational Change and Adaptation; Strategic Planning; Journalism and News Industry; Minnesota

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)