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      • May 2025
      • Case

      Daiichi Sankyo: Steering a Global Organization

      By: Tiona Zuzul, Amy C. Edmondson and Cat Huang
      In the spring of 2023, Sunao Manabe, CEO of Daiichi Sankyo, reflected on a pivotal decision. A large Western pharmaceutical company had made a bid to partner with Daiichi Sankyo to develop the next three products in its oncology pipeline. Daiichi Sankyo, a 125-year old... View Details
      Keywords: Strategy; Culture Change; Decision-making; Leadership; Culture; Innovation; Psychological Safety
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      Zuzul, Tiona, Amy C. Edmondson, and Cat Huang. "Daiichi Sankyo: Steering a Global Organization." Harvard Business School Case 725-478, May 2025.
      • April 2025
      • Case

      Thrivent: From Insurance Agents to Financial Advisors

      By: Hubert Joly, Leonard A. Schlesinger and Tom Quinn
      Thrivent, a midwestern financial services company with a centuries-long history rooted in Lutheranism, had reached $10 billion in revenue mostly by selling life insurance. In the 2020s, however, CEO Terry Rasmussen began a transformation process centered around the... View Details
      Keywords: Change Management; Transformation; Talent and Talent Management; Customer Focus and Relationships; Customer Value and Value Chain; Forecasting and Prediction; Employee Relationship Management; Retention; Selection and Staffing; Job Design and Levels; Human Capital; Leading Change; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Insurance Industry; Financial Services Industry; United States; Minneapolis
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      Joly, Hubert, Leonard A. Schlesinger, and Tom Quinn. "Thrivent: From Insurance Agents to Financial Advisors." Harvard Business School Case 325-047, April 2025.
      • April 2025 (Revised May 2025)
      • Case

      Adobe: GenAI Opportunity or Threat?

      By: Sunil Gupta, Rajiv Lal and Allison Ciechanover
      In December 2022, Adobe CEO Shantanu Narayen faced a pivotal strategic decision due to the rapid rise of generative AI image models from OpenAI, Midjourney, and StabilityAI. Adobe, a leader in digital media and marketing software with a 40-year legacy of innovation and... View Details
      Keywords: Customer Relationship Management; Ethics; AI and Machine Learning; Trust; Business Strategy; Technology Industry; San Jose
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      Gupta, Sunil, Rajiv Lal, and Allison Ciechanover. "Adobe: GenAI Opportunity or Threat?" Harvard Business School Case 525-052, April 2025. (Revised May 2025.)
      • April 2025
      • Teaching Note

      Allbirds: Decarbonizing Fashion (A) and (B)

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
      • April 2025
      • Supplement

      Allbirds: Decarbonizing Fashion PowerPoint Supplement

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion PowerPoint Supplement." Harvard Business School PowerPoint Supplement 625-005.
      • April 2025
      • Supplement

      Joe Mazzulla and the Boston Celtics (B)

      By: Linda A. Hill, James I. Cash and Lydia Begag
      This case is a supplement to “Joe Mazzulla and the Boston Celtics” (A) and is set against the backdrop of the 2024 NBA Finals. It describes the impact of Mazzulla’s decision to rally his team with an aggressive “go for the kill” mindset instead of choosing language... View Details
      Keywords: Personal Development and Career; Change Management; Communication; Values and Beliefs; Innovation and Invention; Decision Making; Innovation Leadership; Collaborative Innovation and Invention; Leadership; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Sports Industry; Entertainment and Recreation Industry; United States
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      Hill, Linda A., James I. Cash, and Lydia Begag. "Joe Mazzulla and the Boston Celtics (B)." Harvard Business School Supplement 425-060, April 2025.
      • 2025
      • Report

      High Stakes: A Framework for Geopolitical Risk Management

      By: Meg Rithmire and David Fagan
      This report provides a data-based assessment of how U.S. companies perceive geopolitical risk and articulates a recommended decision-making process and framework to manage such risk. The research reflected in the report indicates that various concerns related to China... View Details
      Keywords: Globalization; International Relations; Business or Company Management; Risk Management
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      Rithmire, Meg, and David Fagan. "High Stakes: A Framework for Geopolitical Risk Management." Report, U.S. Chamber of Commerce Foundation, Washington, DC, USA, 2025.
      • 2025
      • Working Paper

      Centralized Governance in Decentralized Organizations

      By: Lin William Cong, Daniel Rabetti, Charles C.Y. Wang and Yu Yan
      We systematically document governance centralization in decentralized autonomous organizations (DAOs) and study its drivers and economic implications. Using multiple data sources and granular on-chain transactional data, we compare our findings to those in corporate... View Details
      Keywords: Blockchain; Governance; Voting; Organizations; Financial Services Industry
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      Cong, Lin William, Daniel Rabetti, Charles C.Y. Wang, and Yu Yan. "Centralized Governance in Decentralized Organizations." Working Paper, March 2025.
      • March 2025
      • Article

      Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

      By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
      The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
      Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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      Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
      • February 2025
      • Supplement

      Intenseye: Powering Workplace Health and Safety with AI (B)

      By: Michael W. Toffel, Shane Greenstein and Sadika El Hariri
      Intenseye used its $25 million series A funds to refine and expand its digital safety platform while refining its target markets and ideal customer profile. As the company implemented new approaches to create value for its clients, such as developing an AI-powered... View Details
      Keywords: Safety Performance; Occupational Safety; Innovation; Safety; Operations; Health; AI and Machine Learning; Analytics and Data Science; Digital Transformation; Supply Chain Management; Performance Improvement; Entrepreneurship; Product Development; Customer Relationship Management; Value Creation; Venture Capital; Growth and Development Strategy; Information Technology Industry; United States; Europe; Middle East; Turkey
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      Toffel, Michael W., Shane Greenstein, and Sadika El Hariri. "Intenseye: Powering Workplace Health and Safety with AI (B)." Harvard Business School Supplement 625-025, February 2025.
      • February 2025
      • Case

      Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion

      By: Juan Alcácer and Manuel Franck
      Ualá, a fintech startup founded in Argentina in 2017 by Pierpaolo Barbieri, aimed to increase financial inclusion in Latin America through a digital platform linked to a prepaid card. After rapid success in Argentina, it expanded into Mexico and Colombia, acquiring... View Details
      Keywords: Banks and Banking; Leadership; Venture Capital; Talent and Talent Management; Strategy; Credit; Business Startups; Profit; Growth and Development Strategy; Banking Industry; Argentina; Mexico; Colombia; Latin America
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      Alcácer, Juan, and Manuel Franck. "Hyperscaling Dreams: Ualá's Path from Startup to Fintech Champion." Harvard Business School Case 725-408, February 2025.
      • February 2025
      • Supplement

      eBee: Affordable Mobility for Africa

      By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
      The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
      Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Bicycle Industry; Africa; Kenya
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      Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
      • 2025
      • Working Paper

      Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

      By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details
      Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
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      Ma, Liangzong, Ta-Wei Huang, Eva Ascarza, and Ayelet Israeli. "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning." Harvard Business School Working Paper, No. 25-037, February 2025.
      • January 2025
      • Case

      Hebbia: Redefining Productivity for Knowledge Workers Using AI

      By: Suraj Srinivasan and Minoshka Narayan
      In early 2025, George Sivulka, founder and CEO of Hebbia, reflected on the company’s rapid ascent as a pioneer in GenAI-powered productivity tools for knowledge workers. With its proprietary technology, Hebbia had redefined information retrieval and analysis and earned... View Details
      Keywords: Transformation; Customer Relationship Management; AI and Machine Learning; Innovation and Management; Innovation Strategy; Service Delivery; Technological Innovation; Growth and Development Strategy; Competitive Strategy; Banking Industry; Financial Services Industry; Technology Industry; United States; New York (city, NY)
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      Srinivasan, Suraj, and Minoshka Narayan. "Hebbia: Redefining Productivity for Knowledge Workers Using AI." Harvard Business School Case 125-075, January 2025.
      • January 2025
      • Module Note

      Understanding and Addressing Gender Gaps

      By: Katherine Coffman
      This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details
      Keywords: Decisions; Gender; Leadership; Management Practices and Processes; Prejudice and Bias
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      Coffman, Katherine. "Understanding and Addressing Gender Gaps." Harvard Business School Module Note 925-021, January 2025.
      • January 8, 2025
      • Article

      Why Retailers Are Turning to Third-Party Marketplaces

      By: Antonio Moreno
      Some traditional retailers—including Walmart, Target, and Best Buy—are adopting third-party marketplaces, which connect customers with external sellers and thereby offer customers a much broader selection. Many other traditional retailers are considering whether to... View Details
      Keywords: Marketplace Matching; Distribution Channels; Customer Focus and Relationships; Cost vs Benefits; Retail Industry
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      Moreno, Antonio. "Why Retailers Are Turning to Third-Party Marketplaces." Harvard Business Review Digital Articles (January 8, 2025).
      • December 2024
      • Case

      Enerjisa Üretim: The Digital Era of Electricity Generation

      By: Prithwiraj Choudhury and Sadika El Hariri
      Launched in 2017, Enerjisa Üretim was one of Türkiye’s largest private sector electricity companies. In its early days, the company faced some financial and operational troubles. When İhsan Erbil Bayçöl, the current CEO of Enerjisa Üretim, joined the business in 2018,... View Details
      Keywords: Private Sector; Performance Improvement; Renewable Energy; Growth and Development Strategy; Business Units; Partners and Partnerships; Leadership; Energy Industry; Utilities Industry; Turkey
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      Choudhury, Prithwiraj, and Sadika El Hariri. "Enerjisa Üretim: The Digital Era of Electricity Generation." Harvard Business School Case 625-022, December 2024.
      • November–December 2024
      • Article

      How to Avoid the Agility Trap

      By: Jianwen Liao and Feng Zhu
      Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off,... View Details
      Keywords: Organizational Change and Adaptation; Competitive Advantage; Growth and Development Strategy; Business Model
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      Liao, Jianwen, and Feng Zhu. "How to Avoid the Agility Trap." Harvard Business Review 102, no. 6 (November–December 2024): 126–133.
      • November 2024 (Revised January 2025)
      • Case

      Precision Agriculture at AGCO

      By: Rajiv Lal, Alicia Dadlani and Ai-Ling Jamila Malone
      In 2024, AGCO, a leading agricultural equipment manufacturer, sought to improve its customers net farm income by 20% over five years by becoming a comprehensive one-stop precision agriculture solutions provider and strengthening its dual channel sales approach—retrofit... View Details
      Keywords: Mergers and Acquisitions; Customer Relationship Management; Collaborative Innovation and Invention; Organizational Culture; Sales; Alignment; Integration; Agriculture and Agribusiness Industry; Manufacturing Industry
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      Lal, Rajiv, Alicia Dadlani, and Ai-Ling Jamila Malone. "Precision Agriculture at AGCO." Harvard Business School Case 525-032, November 2024. (Revised January 2025.)
      • November 2024
      • Case

      Polish Agro: Where Do We Grow from Here?

      By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
      By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
      Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
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      Shih, Willy C., Lena Duchene, and Daniela Beyersdorfer. "Polish Agro: Where Do We Grow from Here?" Harvard Business School Case 625-061, November 2024.
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