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by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. NortonRemove by Ximena Garcia-Rada, Leslie John, Ed O’Brien, and Michael I. Norton →

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  • 2024
  • Working Paper

The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton
From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised products that purport to have improved upon their predecessors. Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details
Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior
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